The Better Standard

In this episode of The Better Standard , I sit down with Joey Fin – founder of Anti-Social Marketing and a creative force who’s lived more than one life. From chasing a footy career, to starting a clothing label out of a warehouse job, to helping streetwear giant G’d Up become a cult brand, Joey’s story is one of backing yourself, doing the hard things, and leaning into what makes you different. W...

In this episode, I sit down with my friend and client Bianca — founder of Be the Buzz content agency — to unpack what it really takes to leave corporate, back yourself, and build a business in the crowded world of social media. Bianca shares how she spotted a gap in the market, rebranded her entire business around organic content, and built momentum with viral videos that have hit 54 million views...

In this episode, I sit down with Cassie Sanderson to talk about what it really means to own your worth — in business, in yourself, and in dating. We go deep on feminine and masculine energy, raising standards in relationships, and the mindset shifts that change everything. Cassie shares her journey from hustling behind the desk to building a coaching business, stepping fully into her power, and le...

In this episode, I sit down with Ash — founder of The Reset Podcast and Reset Retreats — to talk about the reality of chasing big goals while building a life that actually feels good. We dive into the idea of work–life sway (and why balance is a myth), the shifting timelines of relationships, careers, and having kids, and the mindset shifts every ambitious woman in her 20s or 30s needs to hear. We...

What happens when the woman teaching confidence is quietly battling depression behind the scenes? In this raw, powerful episode, I sit down with Maheen Bhutta, founder of International Posing Academy, client and dear friend to uncover the reality behind the brand. She may be the bright light leading an entire generation of bikini competitors, but for the first time, Maheen opens up about the momen...

What happens when two Aussie blokes decide to flip the traditional physio model on its head? You get Health Phyx—a wellness space that fuses high performance with human connection, community, and aesthetics. In this episode, I sit down with Riv and Ash, the founders of Health Phyx, to unpack what it really looks like to build a brand that goes beyond the norm. From doing their own renovations and...

What happens when the goal you’ve worked towards for 20 weeks—every cardio session, every calorie tracked, every ounce of discipline—is suddenly over? In this raw and emotional episode, I sit down with Claudia Camilleri just weeks after she stepped off the FMG stage. We talk about everything that isn't glamorised in the bodybuilding world—losing your identity post-prep, the rollercoaster of revers...

In this episode, I’m joined by online coach, content creator, and influencer Khiana Smith, who moved from Canberra to the Gold Coast to completely reset her life. Together, we dive into 15 powerful, brutally honest questions to ask yourself if you're feeling stuck, unfulfilled, or just too comfortable. We talk mindset, business, health, fitness, and your environment and how these questions helped...

In this raw and honest episode, I sit down with Holly Bianca — a girl I met through the internet, who quickly became a dear friend through our shared love of fitness and discipline. But as we kept chatting, we realised we shared more than gym routines. Over the past year, both of us have quietly battled and overcome eating disorders, rooted in restriction and perfectionism. This episode is a real...

I used to live in survival mode—crippling anxiety, depression, and a season of drowning it all with drugs, raves and alcohol. But no one was coming to save me. So I did. This podcast is where I share what it really takes to build a dream life from the ground up. The mindset shifts, the brutal honesty, and the discipline it takes to stop self-sabotaging and start living with purpose. If you're...

In this episode, I sat down with Dean, owner of The Nest and someone who has quickly become a close - and real - friend of mine. We got behind the mics on a day where I wasn’t feeling my best and we had a raw, grounding chat about community, energy, and showing up authentically online. We spoke about the importance of surrounding yourself with people who fill your cup, how to protect your energy i...

Most people are overthinking content and underthinking strategy. In this episode, I’m joined by intern Jorja who flips the script and asks me all the questions you’ve probably asked yourself at some point if you are trying to make the social media world work for you or your brand: “Do I really need to be on social media?” "How do I stand out if it feels like everyone’s already doing it?” “Wha...

If you’ve ever said, “I want more, but I don’t have the time,” this one’s for you. In this solo episode, I’m walking you through how to turn your 9–5 into the launchpad — not the limitation — of your next chapter. Because your job isn’t holding you back… your mindset might be. Inside we dive into: 🧠 reframing your role as the training ground for your future 🌚 why your morning routine matters mor...

🎙️ Episode 4 – Personal Branding and why it matters (even if you have less than 10k followers). Think you need 50K followers to build a strong business? Think again. In this solo episode, I’m breaking down the real power of personal branding — and why it matters more than ever when you have a small audience. I share exactly how I’ve grown my brand, launched my business, and hit consistent $10K mon...

In this episode of Better with Abbie May , I’m joined by my close friend and powerhouse UGC creator, Charlotte McKinnon — a self-employed content creator and agency owner based on the Gold Coast, who left her nursing career behind to build a life on her own terms. Charlotte’s story is the definition of a glow-up: from struggling to pay rent to earning $60K in just 60 days, growing her Instagram fr...

Your 20s are all about growth—but change can feel uncomfortable. In this episode of Better with Abbie May , we’re talking about why change is essential for levelling up in business, mindset, and lifestyle. I’ll share my own journey of transformation and the key mindset shifts that helped me embrace change instead of resisting it. Plus, we’ll dive into why your environment—both physical and digital...

Episode 1: How the heck I ended up here In this first episode, I’m taking you behind the scenes of my personal journey—from a decade in management and leadership to my fitness accolades, my experience in marketing, and the moment I went all-in on my very own business (only 2 months ago). You’ll hear how I got here, what I’ve learned, and why The Better Podcast is all about the real journey—not jus...