The Austin Cohen Podcast

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Send us Fan Mail A buddy at Runningman added up the followers between me and the two guys I was sitting with and announced 2.405 million to the whole group, and then pointed out that about 5,000 of those were mine. Everybody died laughing, and I laughed right along with them, but that joke followed me all the way home and turned into something I haven't been able to shake since. In this episo...

Send us Fan Mail I ran a growing practice for about ten years without knowing the single most important number in it. It was 18, that's where our patients were quietly walking away, and the information wasn't hidden from me... I just never went looking for it. In this episode I'm walking through the five retention numbers I'd pull if I were starting over, including net growth,...

Send us Fan Mail A couple days ago I put up a post about quitting chiropractic in 2015, and it traveled further than anything I've shared in a while. So in this episode I'm unpacking what I actually meant by that, because I didn't stop adjusting and I didn't leave my patients... I quit playing it the way I'd been told to play it. Every room I was sitting in measured the sa...

Send us Fan Mail Somewhere between 2022 and 2024 there was a long stretch where I'd wake up before my alarm and lie there in the dark thinking I'd built something bigger than I could carry, and I never said that out loud to anybody. From the outside everything looked like it was working, and that's exactly what made it so hard to talk about. In this one I get into what those two yea...

Send us Fan Mail On August 5th I was squatting 305. First rep of three, coming up — pop, pop, pop. Then I finished the workout. Box jumps, wall balls, dumbbell snatches. Because I wasn't in that much pain yet. Five days later the MRI showed disc extrusions at two levels with a motor deficit in my left quad. This episode is not a recovery story. I'm not recovered. It's what a few wee...

Send us Fan Mail This one is a little different than what we normally do around here. I'm sitting down with Twisty from Chiropractic Results and Dr. Andrew from Phynyx Marketing, and we're wrapping up day two at C4C with Jen and Dan, so instead of a traditional episode we just hit record and shared the conversations that were happening in the hallways all weekend. And honestly, the hallw...

Send us Fan Mail A room full of experienced practice owners all said their training was handled. Forty minutes later, they scored themselves a four out of ten. Nothing changed except one thing... they finally saw the standard. This episode is about why a standards gap is the most expensive problem in your practice, and the hardest one to see. 📩 Join the newsletter for weekly business & leader...

Send us Fan Mail Ask yourself a few questions. Who's the healthiest person you know? Who's the best with money? Who's the best parent? Answer with an actual name, not a concept. If you came up empty, that's the episode. I talk to practice owners all the time who want to double their revenue, or take home three hundred thousand a year, and when I ask who the highest earner in th...

Send us Fan Mail Your numbers this month aren't a report card on this month. They're a report card on decisions you made about six months ago. Which means your fourth quarter is already mostly decided, and you can't fix it by working harder in October. In this episode I break down what I'm calling the six month lag. Why the small decisions that feel completely defensible in the...

Send us Fan Mail You can have the strongest money mindset in the building and still watch your growth stall. Why? Because your practice doesn't rise to the level of your beliefs. It falls to the level of your team's. In this episode, I'm sharing a lesson from carrying a 600 pound log through SEALFIT Hell Week. Six people, 100 pounds each. But the moment one person stops lifting, it&...

Send us Fan Mail Every practice owner knows the knock on the door. Your associate sits down and says "I've been here three years, I think it's time we talk about my pay." And most of us get this conversation wrong in one of two directions. Some of you give the raise on the spot just to end the awkwardness, even though nothing about the results changed. Others are sitting on 50%...

Send us Fan Mail At the beginning of the year, it is easy to set goals, feel motivated, and imagine the person you want to become. But by the middle of the year, your habits, calendar, health, relationships, and business have started telling the truth. In this episode, Dr. Austin Cohen breaks down the power of a Reflection Day — a simple mid-year reset designed to help you stop drifting and realig...

Send us Fan Mail Jesse Itzler did the math on his own life and it stopped me cold. His oldest is about to be a junior. That's two summers left under the same roof. And when he breaks it down to weekends, to football games, to the number of times he'll realistically see his college friends again, the whole thing gets real fast. We get into a lot in this one. How he went from running two m...

Send us Fan Mail A great product, a talented team, and massive potential are not enough. In this episode, Dr. Austin Cohen breaks down the leadership lesson behind companies like Lucid and how the same principle applies inside a chiropractic practice. If your team feels unclear, inconsistent, or dependent on you for every decision, the issue may not be talent. It may be leadership clarity. Austin...

Send us Fan Mail I recently got back from a funeral, and it reminded me of something most of us know but rarely live like we know: Nobody remembers the gifts. They remember the moments. At the end of someone’s life, people do not usually talk about the presents, the money, the stuff, or the achievements. They talk about the trips, the traditions, the conversations, the way that person showed up, a...

Send us Fan Mail Most practice owners think the “yes” is the win. A patient says yes to care, a team member agrees to a plan, or a client commits in the moment, and it feels like the hard part is done. But the real work starts after the yes. In this episode, I break down my framework for going beyond verbal agreement and creating real commitment. You’ll learn the five steps that help turn interest...

Send us Fan Mail Everybody loves to talk about revenue. How much they make per month.  How fast they are growing.  How big the business is getting. And revenue matters. Profit matters. The numbers matter. But revenue is not the only scoreboard. In this episode, I talk about why the people you surround yourself with will shape the life you build, the standards you keep, and the ceiling you eventual...

Send us Fan Mail This past Memorial Day weekend, I stood ten feet away from Michael Murphy's dad while doing the Murph workout named after his son. Murphy was a Navy SEAL killed in Afghanistan at 29 years old. His dad drove to a CrossFit gym on a Monday morning to watch strangers honor him. I haven't stopped thinking about it since. In this episode I talk about what that experience, alon...

Send us Fan Mail Dr. Dan Bai from Close for Chiro joins me in a Chicago hotel room at 7:45 AM after MasterClass weekend, and we get into one of the most misunderstood topics in our profession: sales. If the word "sales" makes you cringe, this one's for you. Dan breaks down why so many docs are stuck thinking they have to sell people something they don't want, when the truth is...

Send us Fan Mail Every practice owner I talk to knows exactly what's broken in their business. The number that's been red for three months. The doctor who isn't performing. The conversation they keep putting off. They know. They just haven't done anything about it. In this episode, I break down the exact system I use across all of my locations to stop tolerating problems and st...

Send us Fan Mail Two things changed my life. A fishing pole and a basketball. Neither cost more than $50. This episode is about why I bought them, what they reminded me of, and the friend I lost in his twenties who started all of it. If you've been grinding so long you forgot what it feels like to actually enjoy your life, this one's for you. Businesses don't grow. People do. 📩 Joi...

Send us Fan Mail Most clinic owners hire the same way. They sit across from someone, feel the energy in the room, and make the call based on personality. I did it for years. And it cost me more than I can calculate. In this episode I'm breaking down the one question I now ask every single person before I hire them. It's not about their resume. It's not about their technique. It&apos...

Send us Fan Mail Since Growth Summit and the Accelerator, I keep hearing the same thing from docs: I'm overwhelmed. Too much to implement. Too many things exposed. And my response every time is the same. Good. In this episode I'm talking about what that feeling actually means, why the docs who pull back at this point almost always end up in the same spot a year later, and what I've...

Send us Fan Mail If every person in your life threw their biggest problem into the middle of a table and you could trade yours for theirs, would you? Almost nobody does. In this episode, Austin talks about the invisible weight people carry that we never see, why real gratitude lives deeper than any morning routine, and why the grass is almost never actually greener on the other side. He gets hones...