The Array.

Automation has “always been about amplifying human ingenuity and creativity.”“Technological development is not going to stop and wait for anyone.”“You have to dive in and have a go.”Daniel Head, CEO, Jacquard, joins The Array to discuss how AI technologies can help experimentation-minded enterprise brands to: Put the best of human creativity into production at scale (11:30) Reach more customers wi...

Automation has “always been about amplifying human ingenuity and creativity.” “Technological development is not going to stop and wait for anyone.” “You have to dive in and have a go.” Daniel Head, CEO, Jacquard , joins The Array to discuss how AI technologies can help experimentation-minded enterprise brands to: Put the best of human creativity into production at scale (11:30) Reach more customer...

Catch up with our 5-minute recap to learn how marketers can increase relevance and performance of their brand messaging through AI experimentation. Jay Pattisall, VP and Principal Analyst at Forrester, joins The Array to discuss why generative AI should have a permanent place in the marketing toolkit. This is essential listening for do-more-with-less marketers looking to bring greater efficiency t...

Catch up with our 5-minute recap to learn how marketers can increase relevance and performance of their brand messaging through AI experimentation. Jay Pattisall, VP and Principal Analyst at Forrester , joins The Array to discuss why generative AI should have a permanent place in the marketing toolkit. This is essential listening for do-more-with-less marketers looking to bring greater efficiency...

“Is the value of AI to brands too much to ignore?”“Will there always be a place for human creativity?”“What's your advice to people who are cautious about AI adoption?”Jay Pattisall, VP and Principal Analyst at Forrester, joins hosts Toby Coulthard and Jasper Pye to share expert guidance into how enterprise marketers can: Build the right combination of people and AI platform into the creative proc...

“Is the value of AI to brands too much to ignore?” “Will there always be a place for human creativity?” “What's your advice to people who are cautious about AI adoption?” Jay Pattisall, VP and Principal Analyst at Forrester , joins hosts Toby Coulthard and Jasper Pye to share expert guidance into how enterprise marketers can: Build the right combination of people and AI platform into the creative...

Short on time? Get expert perspective on personalisation and key takeaways – with our swift 10-minute recap of episode one. Scott Zalaznik, Digital Advisor & ex-CDO of adidas, joins “The Array” to explore the differences between implicit and explicit personalisation, the right way to use customer data, and how brands can leverage technology to better connect with individual customers and drive...

Short on time? Get expert perspective on personalisation and key takeaways – with our swift 10-minute recap of episode one.  Scott Zalaznik, Digital Advisor & ex-CDO of adidas, joins “The Array” to explore the differences between implicit and explicit personalisation, the right way to use customer data, and how brands can leverage technology to better connect with individual customers and driv...

“Who’s doing personalisation well?”“What are the right success metrics?”“You’re winning clicks, but at what cost?”Scott Zalaznik, Digital Advisor & ex-CDO of adidas, joins hosts Toby Coulthard and Jasper Pye on the first episode of “The Array” to offer clear, actionable insights into: Implicit vs. explicit personalisation (5:04) Scalable content production (10:56) The incentivisation of KPIs a...

“Who’s doing personalisation well?” “What are the right success metrics?” “You’re winning clicks, but at what cost?” Scott Zalaznik, Digital Advisor & ex-CDO of adidas , joins hosts Toby Coulthard and Jasper Pye on the first episode of “The Array” to offer clear, actionable insights into: Implicit vs. explicit personalisation (5:04) Scalable content production (10:56) The incentivisation of KP...

“The Array” is the new weekly podcast dedicated to delivering AI clarity to the marketing community. Hosts Toby Coulthard and Jasper Pye connect with informed and inspiring guests to get the kind of fresh perspectives and actionable insights that enterprise marketers can use to better navigate change, make the most of new opportunities, and resonate with customers everywhere. Join us for season on...

“The Array” is the new weekly podcast dedicated to delivering AI clarity to the marketing community. Hosts Toby Coulthard and Jasper Pye connect with informed and inspiring guests to get the kind of fresh perspectives and actionable insights that enterprise marketers can use to better navigate change, make the most of new opportunities, and resonate with customers everywhere. Join us for season on...