The Agentic CMO

Adam Dorfman has spent nearly two decades helping brands stay ahead of search, from the early days of SEO to today's AI-powered discovery engines. In this episode, he explains how customer journeys are evolving across ChatGPT, Gemini, and Google AI Overviews, why strong SEO is the foundation for success in AI search, and what multi-location brands need to do to stay visible. He also shares wh...

Melissa Stiles, Chief Growth Officer at Storage Asset Management, oversees marketing for more than 500 self-storage locations across 100+ brands, giving her a front-row seat to how AI is changing customer acquisition at scale. In this episode, she shares why AI-driven traffic is converting at twice the rate of paid search, the foundational SEO strategies that matter more than ever in the age of Ch...

Rob D'Annibale has watched patients begin their search for addiction treatment in ChatGPT and Gemini instead of Google, and at Crossroads, one of the largest national providers of medication-assisted treatment, with 100+ locations across nine states. In this episode, he explains why trust, not volume, is becoming the deciding factor in how AI engines surface healthcare providers, how centrali...

Michael DeHaven, Chief Systems & Digital Officer at Removery, has spent his career at the intersection of technology, digital experience, and marketing, and he believes the AI revolution will reshape every part of how companies operate. In this episode, he explains why leaders must challenge long-held assumptions about team structure, workflows, and customer experience if they want to stay rel...

Michael Toth is helping Sun Auto Tire & Service navigate AI at enterprise scale, overseeing growth and strategy across more than 600 locations and 30+ brands. In this episode, he shares why AI should be viewed as an amplifier rather than a replacement, how his team is using call intelligence to uncover revenue opportunities, and why the fastest path to AI success often comes from maximizing th...

United Franchise Group Chief Growth Officer Chad Palmer has watched AI reshape how franchise owners and consumers discover businesses, and he’s helping his teams stay ahead of the shift. In this episode, he shares why AI-driven search is already changing lead generation, how his team is building agentic workflows internally, and why the companies that adopt AI fastest will have the biggest competi...

Steve Estevez has watched AI change how patients find and choose their dermatology provider, and he's built his marketing team around it. In this episode, he shares why LLM traffic converts better than anything else he's seen, and why getting your data structured is the only thing that actually matters before any of it works.

Melissa Cameron has been quietly building one of the most AI-forward marketing operations in self-storage, and in this episode she breaks down exactly how. From rethinking paid media budgets to containing 46% of inbound calls with voice AI across 1,050+ properties, she gets into what's actually working.

AI is changing how customers discover, evaluate, and choose brands.  Marketing leaders need a new playbook. Hosted by Dave Lehman, President and COO of Birdeye, The Agentic CMO features conversations with CMOs, growth executives, and industry leaders navigating the shift to AI-driven marketing and AI search. Each episode explores how modern marketing teams are using AI to improve customer experien...