The Aaron Novello Podcast

You already know your commission check is capped at 3%, right? novation real estate for beginners changes that math completely, and the numbers on this exact deal will make you rethink every listing you've ever walked away from. Here's the truth nobody says out loud in this business: you can do the exact same showings, the exact same negotiations, the exact same stress on a house, and st...

Seniors selling their homes love to talk about moving, but 9 out of 10 never actually list. If you're taking their word for it, you're setting yourself up to get ghosted. I built this episode around the exact conversation that keeps agents stuck: an elderly couple tells you they want to sell, you nod along, and three weeks later they still haven't called the movers. That's the...

You already work full days and still wonder how to get more listings as a realtor without burning out. What if the real problem was never your work ethic, but which half of the business you were building? In this episode I break down the shift that took me from grinding buyer deals to building a listing-based business that runs without me doing everything myself. If you've been trying to figu...

You keep hearing that husband and wife real estate team building is the dream. Nobody warns you it can almost end the marriage instead. This is the real story behind Team Us, the husband and wife real estate team business my wife and I built, and the two years we spent losing $140,000 a month while pretending everything was fine. I'm handing you the actual framework we used to survive it, the...

You know your probate script for realtors cold until a seller throws out a Zillow number and the whole call falls apart in your hands. That's exactly what happened to one of my agents on a live call, so I stepped in and fixed it in real time. I built this probate script for realtors after watching too many agents get steamrolled by one line: "Zillow already told me what my house is worth...

Most agents never get a real estate value chain explained to them, so when production stalls at the same number year after year, they just assume the fix is more hustle. It isn't. If you're closing deals but can't break past 20 a year while other agents in your market are doing 100, the problem isn't effort. It's how your day is actually built. This episode breaks down the...

Most agents don't actually know how to call expired listings without sounding like every other agent who already got hung up on today. That fear of getting compared to "the last guy" and coming up short is exactly why your expired list keeps collecting dust instead of turning into signed appointments. In this episode I walk through a real, live cold calling expired listings script s...

Your talent built the platform. But talent vs character leadership decides if that platform survives the night everything almost fell apart. I watched a guy hit $80,000 a month on his team, look completely unstoppable from the outside, and lose almost all of it in one night because his character never caught up to his brand. This is not a hypothetical leadership lesson. It's a real story with...

Still posting and still invisible? Here's the real marketing vs advertising for realtors truth, and it's the reason agents either notice you or scroll right past you. For years I confused the two. I thought if I just posted more listings, more personal wins, more "look at me" content, agents would eventually reach out. They didn't. Then I found the framework that changed e...

You followed the real estate cma script 2026 agents are using word for word, and the seller still pushed back on price like you'd said nothing at all. That's not a wording problem. That's a frame problem, and almost nobody teaches the difference. Most real estate listing appointment script training focuses on what to say, not on the invisible frame that decides whether sellers actua...

You didn't build a team to babysit a CRM from 2014. If distributed leadership real estate feels uncomfortable right now, that discomfort is doing exactly what it's supposed to do. Most real estate leadership content sounds the same after a while, all stage lights and slide decks. These are leadership lessons from a hike, the kind you only get squeezed through a gap in the rock we called...

Public success private mess is the split nobody in real estate leadership wants to admit they're living, right up until the moment it becomes public and they can't take it back. You can build the rev share, the downline, the stage time and the six-figure months, and still carry something private that could wipe out everything you've built in a single night. This isn't about bei...

You didn't get cut from that real estate listing appointment objections conversation because you lack experience. You got cut because you froze on the response. Here's the part nobody talks about: when a seller looks at you and says "I want someone with more experience in this price range," that's not really about your résumé. It's a real estate agent objection handli...

You can pull every comp, build a flawless chart, and still watch a seller shrug and tell you their number anyway. If your CMA presentation script feels like a data recap that sellers talk right over, the problem was never your comps. Most agents were trained to present a CMA like a report. Show the active listings, show the solds, land on a number, wait for pushback. And pushback comes every singl...

Posting "just listed" and still feel invisible? The storybrand marketing framework real estate agents actually use looks nothing like what you're doing right now. I used to be the worst kind of marketer. Every post was about me, my new listing, my win, my hustle. Nobody cared and nobody called. Once I flipped the script and became the guide instead of the hero, everything changed, e...

That freeze before you dial isn't weakness, it's why how to overcome call reluctance matters more than any script you've been handed. I've sold over 2,000 homes and hit 200+ deals in a single year, twice, and I built that number doing cold calling real estate the way most agents avoid, not because I found the perfect script, but because I fixed how I thought about the phone bef...

The dread before you dial isn't weakness. Call reluctance real estate agents feel is something I still deal with, even after 2,000 home sales. I'm not going to pretend I found a way to make the fear disappear, because I didn't. What I found was a way to keep dialing anyway, and that's the difference between agents who make it and agents who quit in year one. In this episode I w...

Every agent freezes the second a seller says stop calling me. Expired listing objection handling is what separates the agents who get hung up on from the ones who still walk away with an appointment. This is the exact real estate expired listings script I used to turn cold, defensive sellers into signed listings, the same words I said on calls that led to 75 listings straight from the expired lead...

Most agents never learn how to take control of a listing appointment until they've already lost one to a lower fee or a bigger promise from another agent. That drive home replaying every word, wishing you'd handled it differently, is exactly what this episode is built to fix. This is a live listing appointment roleplay where I walk through the exact process I use to close listings at an...

You hang up thinking you got blown off. Probate lead objection handling says otherwise, and this call proves it. This is a real call breakdown, not a script read out loud for effect. You'll hear exactly how a probate seller who tried to push things off for 30 days ended up agreeing to a walkthrough in the same conversation, and why that shift had nothing to do with luck or pressure. Inside th...

The hardest part of year one isn't the market. It's learning to detach from outcome in real estate before doubt wins. If you're six months into this business wondering whether you actually have what it takes, you're not alone. Every agent who's made it past year one has faced the same gut check when the market shifts and the "easy" deals disappear. This episode b...

Rates hit 7.3% and most agents quit. This is how real estate agents survive high interest rates and still close deals. I started in this business making exactly $13,000 my first year. I know what it feels like to work every hour you have and still watch your numbers shrink. If you're a real estate agent working 80 hours a week and your pipeline still isn't growing, it's not because...

Booking the appointment is easy. Closing it means you already know how to prequalify a seller in real estate before you ever pull into the driveway. Here's the truth nobody in this industry wants to admit: NAR reports the average agent converts about 20% of the listing appointments they go on. I run mine at 85%, and the difference isn't charisma or better listing presentation tips. It&ap...

You've got an emotionally attached seller standing in your way and you're about to walk. Before you do, you need to hear this. Most agents treat an overpriced listing like a yes or no decision. It's not. It's a reading problem. When a seller is so connected to a number that logic doesn't land, the answer isn't in what they're saying. It's in what's happ...

Most agents think leaving a listing appointment without a signed agreement is a failure. That belief is costing you more deals than you know. Real estate agent emotional intelligence is not about being nice. It is about having the judgment to tell a seller the truth even when the truth is "don't list right now", and understanding that move builds more trust than any closing script e...