That's What Shree Said

A non-stop yap about where I’ve been, where I’m going from here, and my new microdrama series, Maska Studio.

It's not often that you'll meet someone who cares about the business of creativity, and the creativity of business too. Both of us went independent at roughly the same time. Since then, Palash has worked on a bunch of interesting projects, something that we touch briefly upon. This conversation features our thoughts on the past, future, and present of content, how 'new media' and &...

For the 60th (!!!) episode of That's What Shree Said, we’re hanging out with the Salim-Javed of shitposting: Fardeen Shaikh and Melvin Sadankar! They’re 2/3rds of the crew running @andheriwestshitposting on Instagram. With over 159k followers, what started as a meme page is now an unabashed part of Mumbai culture. Brands have started to take notice too. This episode is all about how it happened. T...

How do you make a community for creators? I don't know the answer to that question because that's not how things began. C&C started out as a 'workshop' for podcast enthusiasts. Since then, it has become a community that houses some of the country's best creative talent; featuring marketers, creative strategists, and creators. We have offline 'episodes', where our members discuss, debate, and w...

You thought Twitter (X) was dead? For the 58th episode of That's What Shree Said, I spoke to the person who drops 'certified bangers' everyday, at the drop of a tweet. Anushka Kulkarni, AKA @Kulfei, a meme marketer by day and Twitter creator by day and night, talks about monetisation, the wondrous world of social media in 2024, and why para social relationships don't really suck. Have a great list...

We’re all migrants through time. The story of NomadGao, a brainchild of Mayur Sontakke, is nothing short of a travel revolution. Is it a hostel? Is it a hotel? Is it a BnB? Turns out, it’s none of those. “I used to get offended when people called us a hostel. Now, I don’t really care.” he says. We discuss why digital nomadism is off to a sluggish start to India, how the government is trying to att...

GORP isn't just a word. It's an emotion. Say hi @shreevz on Twitter/LinkedIn/YouTube.

Some fleeting thoughts. Link to my first ever international podcast that I host and produced: https://www.youtube.com/watch?v=LGSIcPFvspU&t=113s

You’ve heard of the popular maxim ‘show, don’t tell’. But when it comes to Gaurav Jain, who's worked with companies like Star and Hotstar, I’d say ‘show then tell' seems like a better fit. You’ll see what I mean when you listen to the episode in full. This conversation takes us to midnights at the Hotstar office in Mumbai where G and his team were strategising and creating groundbreaking c...

Not just for the vibes. I'm @shreevz on Twitter.

If you haven’t listened to part 1 of this conversation, it’s literally a tap away?? For Part 2, we start off with a rapid fire. Then, we understand what are some of the retail metrics they use to run a store like Capsul, some of the brand values that they believe in (which has led to partnerships with brands like Budweiser and Hoovu Fresh), and some words of caution and pieces of advice for anyone...

They’re not just the ‘PUMA girls’. With Capsul, India’s first multi-brand streetwear store, co-founders Bhavisha Dave and Meenakshi Singh have created a quiet revolution against the behemoth called fast fashion. It’s a revolution that you can wear. In the first part, get to know how working for PUMA might just become a dream job for you, why Jalandhar might be a bigger streetwear market than Mumba...

On the 50th (!) episode of this podcast, I talk about how SOS by SZA has caused a generational musical revolution. And sorta saved my life.  Subscribe to my 'shreemail', my newsletter: https://www.linkedin.com/newsletters/6904470431361765376/ Say hi on Instagram: https://www.instagram.com/_thatswhatshreesaid_/ (pod)  https://www.instagram.com/shreevz/ (me) @ me on Twitter: https://twitte...

We'll do a screen-by-screen analysis of the backend of my 4-year old show's #SpotifyWrapped2022 The 50th episode of the show will be recorded live at Cubbon Park this Sunday, 4th December. Please come if you're in Bangalore? If not, do this: Subscribe to my LinkedIn newsletter: https://www.linkedin.com/newsletters/6904470431361765376/ Say hi on Twitter: https://twitter.com/shreevz

It's a rhetorical question lol. I talk about how the latest album 'The Car' is their most vulnerable, cinematic, and meta work yet.  Subscribe to my amaze newsletter: https://www.linkedin.com/newsletters/6904470431361765376/ Say hi on Instagram: https://www.instagram.com/_thatswhatshreesaid_/ (pod)  https://www.instagram.com/shreevz/ (me) @ me on Twitter: https://twitter.com/shreevz #arc...

The answer is fuzzy. I'll also be recommending three albums for the autumn/winter season that'll help you bring some warmth.  Say hi on Instagram: https://www.instagram.com/_thatswhatshreesaid_/ Say hello on LinkedIn: https://www.linkedin.com/in/shreevar-chhotaria-57524b147/ @ me on Twitter: https://twitter.com/shreevz

Change is inevitable, no? Follow the show on your favourite audio platform. And Instagram: https://www.instagram.com/_thatswhatshreesaid_/ Follow me on Instagram: https://www.instagram.com/shreevz/ LinkedIn: https://www.linkedin.com/in/shreevar-chhotaria-57524b147/ Twitter: https://twitter.com/shreevz

Mr. Morale and the Big Steppers has been classified as Kendrick’s most personal yet least consistent album yet. I really think you should still listen to it though. Why? Listen to the episode to find out.  Join me on Instagram here: https://www.instagram.com/_thatswhatshreesaid_/ Please DM if you liked this episode? I feel really happy when I read your messages. Subscribe to my gyaan-free new...

It's okay even if you haven't watched the show. In this spoiler-free audio essay, I look at how the Adam Scott starrer 'Severance' makes you feel lonely: with the help of cinematography, music, and liminal spaces.  Join me on Instagram here: https://www.instagram.com/_thatswhatshreesaid_/ Please DM if you liked this episode? I feel really happy when I read your messages.  Subscribe to my...

Aanchal Bordoloi has created waves in the indie music scene. We wanted to catch up with her before the tsunami hits the shore.  Follow our Instagram page: https://www.instagram.com/_thatswhatshreesaid_/ Fun stuff only.  If you liked the show, please share it a friend? 

If you've seen The Batman (2022), you'll know that the film has become an instant classic. But what does the grunge era's most successful band have to do with it? Follow the show on the platfrom you’re reading this so you know when I release the next episode. Become a part of my Instagram community. Fun stuff only: https://www.instagram.com/_thatswhatshreesaid_/ BUY ME A COFFEE if you wanna help m...

Gehraiyaan is perhaps the most polarising Hindi film in recent memory. While I didn't necessarily love the film, it definitely evoked some intense emotions. And the ending added a touch of zing that made me want to record this episode. What did it really mean though? Follow the show on the platfrom you’re reading this so you know when I release the next episode. Become a part of my Instagram. Fun...

Shark Tank India has perhaps changed the face of Indian television. A few ago years though, another reality show revolutionised not just Indian TV, but the 'young Indian mindset.' Somewhere along the way though, they lost track. What happened?   Follow the show on the platfrom you’re reading this so that you know when I release the next episode. Become a part of my Instagram. Fun stuff only:...

No, I don’t believe in soulmates, but I think Instagram Reels and 2021 were made from each other. From Love Nwantiti’s Uleee to Runaway by Aurora’s Wayaaaating, we saw reels that were cringe, catchy, and fun, sometimes all at once. Siddharth Gupta, a ‘musical comedy’ specialist decodes and dissects eight reels on three judging scales. And tries to sing them to. Follow the show on the platfrom you’...

Casey Neistat changed vlogging forever. But have you ever thought about his impact on music?  Hint: It's huge.  Support this independent show here: https://www.buymeacoffee.com/shreevar. You help this thing go on, seriously.  Follow the podcast on Instagram @_thatswhatshreesaid_: https://www.instagram.com/_thatswhatshreesaid_/ Fun stuff only.  #YouTube #Podcast #NYC