That Martech Girl

A former CEO, board chair, and one-time pro athlete walks us through the messy, human side of leading during disruption—and why the best decisions are both fast and empathetic. Jorge Titinger joins Rachel to unpack how careers that zigzag can sharpen judgment, how inclusion outperforms diversity alone, and why he calls AI “augmented intelligence” because its highest purpose is to remove friction w...

Ever wonder what sets truly successful MarTech professionals apart from the crowd? In our conversation with Adam Otey, VP of Growth at Huge, we uncover a refreshing perspective that might surprise you – it's not just about technical expertise or AI proficiency, but the authentic human connections you build along the way. Adam brings infectious energy and deep industry knowledge as he introduc...

In this episode of That Martech Girl , host Rachel Gray explores what today’s leaders can learn from companies that survived major economic disruptions, and how to apply those lessons to the AI revolution. From the dot-com crash to COVID-19, businesses like Amazon and Costco thrived through clear strategy, focus, adaptability, and culture, while others like Kodak and Blockbuster failed to pivot. D...

The marketing technology landscape is experiencing a seismic shift, and at the epicenter is Optimizely's revolutionary AI platform, Opal. Fresh from Opticon in New York, this episode takes you behind the scenes of what might be the most significant advancement in marketing operations we've seen in years. Optimizely, recognized as the leading digital experience platform by both Forrester...

"Crawl, walk, run, but do a dead sprint towards embracing technology." These powerful words from Brandon Scott, Chief Innovation and Growth Officer at Ten Adams, perfectly capture the urgency facing healthcare organizations in today's AI revolution. Healthcare has traditionally lagged behind other industries in digital adoption, primarily due to regulatory constraints and data secur...

In this week’s episode of That Martech Girl , Rachel Gray comes to you live from Martha’s Vineyard with returning guest and friend, Bria Porter, Engagement Analytics Supervisor at FCP Health and CEO of The Coyote Agency. Together, they dive into the intersection of AI, authenticity, and culture, starting with what AI means for the Black experience and why representation matters in this new era. Th...

In Season 2, Episode 4 of That Martech Girl , host Rachel Gray dives into two of the biggest questions shaping marketing in today’s AI-driven world. First, is SEO really dead—and what does the rise of AEO/GEO (AI Engine Optimization/Generative Engine Optimization) mean for how marketers approach visibility and conversions in an era where consumers are asking ChatGPT and Gemini instead of Google? T...

In this episode of That Martech Girl , Rachel Gray sits down with Sarah Cascone, a marketing executive who shares her unexpected journey into the Martech industry and the lessons she’s learned along the way. Sarah opens up about how building a personal brand helped her overcome imposter syndrome, why strategy should always come before shiny tools, and how she evaluates Martech that actually drives...

In this episode of That Martech Girl , Rachel Gray sits down with Christienne Benz, leader of Optimizely’s South Central Enterprise team, to unpack her unexpected journey from aspiring doctor to martech trailblazer. Chris shares how she found her leadership style, why authenticity beats “sales bro” energy every time, and the questions every company should be asking about AI right now. From navigat...

Welcome back to Season 2 of That Martech Girl — the podcast where martech meets culture with no corporate filters. In this powerful opener, host Rachel Gray shares major updates in her professional and personal journey, including starting a Vanderbilt Executive MBA and reflecting on what it means to thrive as a Black woman in the marketing tech world. She reaffirms the show’s mission: to create sp...

In the season finale of That Martech Girl , host Rachel Gray takes a moment to reflect on the journey so far. How this podcast started as just a thought and has grown into a thriving community. She expresses gratitude to listeners and guests who have contributed to making this platform a space for transparency, diversity, and authenticity in Martech. This episode also features a special compilatio...

In this episode of That Martech Girl , host Rachel Gray sits down with Mikhail Damiani, founder of Blue Bite, to uncover what it takes to build a successful martech company from the ground up. From identifying market opportunities to overcoming early-stage challenges and fostering a culture of innovation, Mikhail shares invaluable insights for aspiring entrepreneurs and marketing technology leader...

In this episode of That Martech Girl , host Rachel Gray dives into the world of marketing automation and how tools like Marketo can elevate the customer experience. Joining the conversation is a special guest from IBM, Ashley Davis, Marketing Automation Program Manager with deep expertise in MarTech strategy and AI-driven engagement. Tune in as we discuss the evolution of marketing automation, the...

In this episode of That Martech Girl , we’re continuing our conversation on Digital Product Passports (DPPs) with a focus on how European brands are responding to these regulations. Joining our host is Claudia Ojeda, a DPP expert and Digital Product Passport Director at Gate2Chain, who brings firsthand insights into how brands in Spain and across Europe are navigating compliance, what’s missing in...

Digital Product Passports (DPPs) are set to transform the fashion and luxury industries, bringing both regulatory challenges and exciting marketing opportunities. In this episode of That Martech Girl , host Rachel Gray sits down with an industry expert and fashion/tech executive, Melissa McDermott, to break down what DPPs are, why they matter, and how brands can leverage them to connect with consu...

In this episode of That Martech Girl , host Rachel Gray dives into the world of connected products —where the physical meets the digital to create personalized consumer experiences. From beauty brands like Redken to streetwear labels like Darc Sport, discover how brands are using QR codes and NFC technology to drive engagement, brand loyalty, and authenticity. Rachel also reflects on her journey o...

In this episode of That Martech Girl , host Rachel Gray dives into one of the most essential aspects of marketing technology: building your Martech stack. Joined by a seasoned Engagement Analytics Supervisor at FCB Health New York and the founder of The Coyote Agency, Bria Brown and Rachel explore the tools and strategies needed to harness consumer data effectively. Whether you're part of a s...

In this episode, we dive into the fascinating world of AI-powered marketing with Adamma Ihemeson, the visionary founder of The Automated CMO. From her journey into AI and tech to the challenges of building a business in this exclusive space, Adamma shares her insights on navigating barriers and creating impactful solutions. We explore practical advice for marketers, including how to integrate AI o...

In this episode of That Martech Girl we're diving into the cultural and marketing powerhouse that is TikTok. Whether the app stays or succumbs to the ban it has had an undeniable influence on social media and Martech as a whole that we can learn from.  I'm joined by Ronny Lattimore, Client Solutions Manager at TikTok, to explore how brands can leverage the platform to connect authentical...

Welcome to the very first episode of “That Martech Girl,” where marketing technology meets culture and personality! In this episode, I introduce myself, share my journey as a marketing technologist, and explain why I started this podcast. We’ll explore what Martech is, why diversity and authenticity are crucial in this industry, and how culture shapes marketing today. I also dive into the meaning...