Ten Speed Sessions

In this episode, Nate and Kevin sit down with Ten Speed's Manager of Organic Growth Strategy, Erika Braeger, to walk through how to approach site migrations and domain consolidations without tanking your organic performance. They cover the full lifecycle from setting clear business goals and crawling staging environments before launch, to preserving E-E-A-T signals, fixing redirect chains, and aud...

Ryan Sargent joins Nate Turner and Kevin King to discuss how B2B marketers can stand out now that AI has made content volume a non-factor. The conversation focuses on how better inputs, including proprietary data and first-party insights, are what separate strong AI-assisted content from generic output. Despite predictions that websites will become obsolete, the hosts argue that they matter more t...

In Session 10, Nate Turner, Kevin King, and Ryan Sargent unpack why "ICP-aligned content" has become a buzzword that few marketers can actually define or execute on. They argue that most ICP research falls short by focusing on demographics and firmographics rather than the "jobs to be done" framework, and recommend listening to sales calls and talking to existing customers as more practical starti...

In the final episode of 2025, Nate Turner and Kevin King were joined by Ryan Sargent of Ten Speed.  Content strategy is changing quickly as AI tools reshape how teams plan and produce work. This episode looks at what 2026 will bring for content leaders who are adapting to new levels of bandwidth, velocity, and expectations. We talk about how platforms like AirOps and specialized LLMs influence con...

In this Ten Speed Session, we dig into the biggest question facing B2B marketing leaders as they plan for 2026: If you could give one piece of advice to B2B marketing leaders heading into 2026, what would it be? We pulled together perspectives from some of the smartest operators in the industry, and a few themes surfaced again and again. Speed beats perfection. Brand measurement needs to grow up....

Nate Turner and Kevin King break down what is working now in organic growth: fresh ICP-focused TOFU, AIO structuring that earns AI answers, and product content that solves real problems. They share proof from several of their clients to show how refreshes and data-backed assets drive LLM citations, brand demand, and qualified clicks. Plus, why core pages and tight technical SEO turn that visibilit...

In this episode, Nate Turner and Kevin King discuss Hubspot's new "Loop Marketing" concept that was unveiled at INBOUND 2025. They also dig into a study from Amsive on whether or not LLM traffic converts better than organic search traffic and went through ten of the most interesting findings in the recent SEJ State of SEO 2026 Report.  Resources: https://www.youtube.com/watch?v=Pv-lPAukoMI https:/...

In this episode, Nate Turner & Kevin King dig into five key areas of content marketing that often sit outside of the SEO/GEO conversation but are increasingly critical as B2B teams plan for 2026. From organic social and webinars to podcasts, data reports, and newsletters, these channels offer unique opportunities to drive efficiency and build authenticity in an AI-saturated landscape. They sha...

In this episode, Nate and Kevin dig into how traditional SEO practices are evolving in response to the rise of AI-powered search. They walk through seven key shifts—from keyword targeting to prompt behavior analysis, and from crawlability to citation-worthiness—that can help marketers future-proof their content. They also cover which traditional SEO tactics still matter, which ones need to adapt,...

Nate Turner and Kevin King unpack why traditional ways of measuring organic marketing are falling short—and what needs to replace them. They explore how misattribution and outdated analytics hide real organic impact, the rising importance of schema and crawlability in AI search, and introduce the C.L.E.A.R. framework for modern measurement. Plus, they break down the top challenges facing CMOs toda...

Nate Turner and Kevin King of Ten Speed break down the latest in B2B marketing—from CMS market share surprises and why WordPress still dominates, to how Google’s AI Mode is changing search visibility. They dig into the growing importance of case studies for both sales and SEO, explore early AEO tool trends, and share what they’d prioritize if starting fresh at a B2B company today. References: http...

In this first episode, Kevin King and Nate Turner, co-founders of Ten Speed, introduce the new podcast format and dig into what’s shaping B2B marketing today. Topics include AEO’s rise, shifts in tech conferences, Chicago’s tech slowdown, the growing importance of design in organic growth, and how AI is changing LinkedIn content—for better or worse. Chapters (00:00:00) - Content that Grows: The 10...