Technically Minded

Due to a variety of reasons, most pharma companies have only scratched the surface when it comes to digital transformation. What actions can pharma technology and marketing leaders take to drive to true marketing transformation, and why should they do so? In this episode of Technically Minded, we're discussing the evolving landscape of digital transformation in the pharmaceutical industry with exp...

Given the current economic challenges organizations are facing globally, many are looking for ways to cut costs, increase productivity, and find strategies to get more out of the technology and resources they have. In this episode of Technically Minded, we discuss conversion optimization and the role of analytics in enhancing business performance in an effort to help organizations optimize their c...

The transition from traditional software models to software as a service (SaaS) has revolutionized business agility and scalability. The global market for SaaS in 2023 was $273 B, and it's only expected to increase. While SaaS tools provide an incredible service for modern organizations, they can also be an incredible security risk, if not vetted, established, and maintained correctly. For a n...

Credera has experienced immense growth in the DE&I space in the past decade. Through this journey, we've developed a maturity model to measure and scale our DE&I initiatives. DE&I drives employee engagement and better business outcomes, so being able to assess and measure your DE&I growth is vital. On this podcast, we're sharing Credera's history towards DE&I maturi...

In our present energy environment, we're witnessing a significant shift from conventional fossil fuels to renewable sources—changes significantly driven by data. Even though green technology has been around for some time, it's only recently reached cost equilibrium. Furthermore, with digital connectivity, we're now able to adjust to changing weather conditions impacting supply and dema...

At the beginning of 2022, Credera established a Shadow Board in the UK–an initiative sponsored by Credera’s Global Consulting CEO, Chris Dean . The primary objective of the Shadow Board is to provide insight, feedback, and ideas to senior decision-makers in the business to drive a better future for all at Credera.  In this episode, Shadow Board members Brenda Bernard and Anu Bose sit down with Chr...

As organizations are making the shift towards agile ways of working, more traditional program management methods have gradually lost their shine. How can organizations enable modern program management practices and how has this evolved over time?   In this episode of our Technically Minded podcast, host Emily Crawford is joined by Nigel Hughes and Sam Squires–two of the innovative minds behind Cre...

As advances in AI propels us into the future, the cybersecurity risks and opportunities associated with Generative AI demand our attention. In this episode of Credera’s Technically Minded podcast, we dissect the challenges organizations encounter as they integrate artificial intelligence into their operations and explore how companies should approach generative AI in relation to improving core cyb...

In this episode of our Technically Minded podcast, we explore both the potential pitfalls and groundbreaking opportunities that AI introduces to DEI efforts. From dismantling hidden biases in algorithms, to reimagining inclusive leadership in a digitized world, we discuss how organizations can truly harness the power of AI to cultivate an environment where every individual's unique voice is no...

In this episode of our Technically Minded podcast, our group of MarTech experts take a deep dive into the impact of AI on the marketing function, examining how it will affect our strategies and interactions both now and in the future.  

Developing a strong first-party data strategy and understanding how to tap into second- and third-party data sources is top of mind for every marketer trying to navigate the evolving privacy landscape. Yet in a  recent survey Credera conducted with over 200 global chief marketing officers, more than half (51%) said “we haven’t started yet” or “there’s a lot of work to be done” to re-focus efforts...

The importance of being in touch with customers, to the extent that actions are predicted and communications are tailored, is more necessary than ever. With this being the case, who in the organization should have responsibility over customer data?  In this episode, we’re joined by brothers Mike Queenan, CEO and co-founder of Naphos Technologies, and Mike Queenan, Managing Consultant at Credera UK...

At Credera, we often receive questions from CMOs about the ins and outs of agile marketing. What is it? What are the macro-guiding principles? What tools do we need? Two of Credera's MarTech experts, Lyeanne Beckford-Jones and Greg Gough , take a deep dive into this topic and share some of their key learnings from working with clients within this space.

Credera UK CTO, Marius Rubin and Credera US Partner, John Jacobs share their thoughts on what technology trends will take centre stage in 2023. We also revisit some of the predictions from our 'Tech trends and traps to avoid' podcast from 2022 to assess how correct Marius was this time last year.

Large language models have the opportunity to drive huge economic value for businesses, but also have substantial potential negative consequences. So how can technology leaders thoughtfully use large language models while avoiding major privacy and ethical issues? Jason Goth and Vincent Yates make the case that leaders must be thoughtful about what unforeseen consequences there might be and how ca...

According to the IDC, worldwide spending on the edge is expected to hit $176 billion in 2022, representing a 14.8% increase over 2021. Many organizations are headed back to placing compute close to where data is created, as many did in the era before the cloud. Jason Goth and Vincent Yates discuss why edge computing has become an increasing priority, the primary benefits and drawbacks, and how org...

The past couple of years have seen a a dramatic shift in ways of working, with an increasing number of companies now offering flexible work-from-home arrangements. With this change, the need to evaluate and prioritise employee engagement has never been more pressing. In this episode, Credera’s HR representatives Warsame Iman and Betsy Scatlan discuss the importance of developing and sustaining emp...

At Credera, we always say that data outlives applications. But over the last 20 years, organizations have been generally focused on application issues opposed to data issues. Why is this? And how do we swing back to a place where data is the primary focus? Credera's Chief Data Officer Vincent Yates and Chief Technology Officer Jason Goth discuss the need for a data-first approach. 

The big tech news is that industry giant Adobe has acquired Figma for a whopping $20 billion. Credera's Chief Data Officer Vincent Yates and Chief Technology Officer Jason Goth react to the news, and discuss a few other news stories from the tech world.

In this episode, we discuss alternative career paths into coding and engineering and why a graduate degree may no longer be the 'golden ticket' needed to succeed.

In Part 2 of our MLOps best practices series, Chief Data Scientist Vincent Yates , Chief Technology Officer Jason Goth , and Credera Senior Architect and MLOps expert Amanda Aschenbrenner , dig deeper into the engineering challenges associated with getting MLOps into production.

With the increase of cloud investment, it’s no longer a question of if the cloud is a differentiating factor, but how leaders can leverage cloud strategy for differentiated value. Learn how Credera’s cloud transformation framework unlocks the “how” with innovation at enterprise scale, all while maintaining cloud security.

Artificial intelligence (AI) and machine learning (ML) can undoubtedly offer significant benefits to most organizations, but only when used correctly. So what does it take to get a machine learning application into development, and into development reliably, securely, and repeatably? Today we’re focusing on the challenges associated with MLOps and discussing a few solutions for CDOs and CIOs to im...

While the role of the CDO is on the rise, most Chief Data Officers still struggle with the ambiguity of their role and the massive responsibility of transforming their organization to become data-driven. In our latest podcast, Chief Data Scientist Vincent Yates and Credera's CTO Jason Goth discuss a few key questions about the role of the CDO: What are the blockers to a CDOs success? How they can...

Machine learning (ML) and artificial intelligence (AI) have revolutionized industries and our daily lives, so why is it that 90% of ML models still never make it to production ?  Credera's CTO Jason Goth and Chief Data Scientist Vincent Yates are discussing the top lessons they've learned over years working with clients in this domain. Here are the 6 practices they recommend for ensuring your...