Tea With Tobi

In this episode, Tobi chats with Joanne and Jonathan about sustainability in the care sector. They demystify buzzwords like 'net zero' and 'ESG,' emphasising why understanding these terms is crucial. The guests share upcoming sustainability trends, and explore the financial benefits of sustainability, including increased property values and savings. Packed with practical insights, it's a must-list...

In this episode, Tobi sits down with two giants of the care sector, Professor Martin Green OBE from Care England, and Vic Raynor OBE from the National Care Forum. They discuss the characteristics of an ideal care business, including the benefits of adopting a not-for-profit model. The conversation delves into the public perceptions of care and the importance of innovation in the sector. The guests...

In this episode, Tobi is joined by Lisa Vile from Athena Care Homes, and together they delve into the pivotal role of sales in the social care sector, starting with the initial inquiry. They discuss the importance of understanding the emotional state of potential clients and the need for well-informed responses, as well as best practices to really nail the first follow-up call. Lisa lends her expe...

In this episode, Tobi and James dive into digital transformation in the care sector. They discuss the significance of this shift and its tangible benefits for care providers, covering how current staff can adapt to digital systems, the impact on recruitment, and the overall effects on care businesses, from quality to efficiency. James shares some real-world outcomes, and great insights on how digi...

In the third episode of the season , Tobi chats with Ben and Jade about the ins and outs of acquiring care businesses, including key discussions surrounding what makes a care business attractive for acquisition and how to prepare for a smooth transition, as well as valuation, earn-out conditions, and employee concerns, along with tips for sellers. The guests share strategies for maximising busines...

In this enlightening second episode, Tobi welcomes Derek Breingan from Virgin Money, and Rachael Anstee from Hazelwoods LLP, to discuss the significant impact of disruptive times on the UK care sector. They explore how financial and political disruptions affect the industry and share insights on preparing care providers for securing investments. Between them, Derek and Rachael shed light on succes...

In the Season 5 premiere of "Tea with Tobi," Tobi delves into the world of international recruitment in the care sector with expert guests Ben Patrick, Operations Director at Apex Prime Care, and Aaron Briddon, Managing Director at BMB International.  The episode explores hiring care workers from abroad and the practicalities of sponsoring them, while discussing strategies for effective onboa...

PROFESSOR MARTIN GREEN Episode Description:  On this episode of the podcast, Tobi sits down with the chief executive of CareEngland, Professor Martin Green. Professor Green highlights for Tobi how the focus on protecting the NHS impacted care throughout the pandemic, Tobi asks Professor Green about his difficult personal experience contracting Covid-19, and Martin pinpoints what the sector ne...

PROFESSOR IAN PHILP Episode Description:  On this week’s episode, Tobi is joined by CEO of Age Care Technologies Professor Ian Philp. Along with being a CEO, Ian is a professor in the care of older people and is an advisor to the WHO. In the episode, Ian explains the true needs of older people and why they are so frequently missed, Professor Philp highlights the greatest error the UK governme...

VIC RAYNER Episode Description:  On this week’s episode, Tobi is joined by executive director of the National Care Forum, Vic Rayner. The NCF is a membership organisation for not-for-profit organisations in the care and support sector and, in this episode, Vic tells Tobi about the first time she heard the words Covid-19, they discuss how important technology was in aiding the pandemic respons...

ZUVA // JIJO  Episode Description:  On this special episode of Tea With Tobi, Tobi meets two care workers to learn what life was like for those working on the frontline. First, Tobi spoke to live-in carer and trainer Zuva Chinhori about how the pandemic impacted residents, relatives and live in carers. Then Tobi meets Jijo Jonny, who talks about his experience working in carehomes throug...

TONY BANKS Episode Description:  This week’s Tea With Tobi, Tobi is joined by the chairmen of Balhousie Care Group, Scotland’s largest independent care provider, Tony Banks. Tony, an army veteran, founded Balhousie in the early 90s and has since grown Balhousie from a single care home to 27. In the show, Tobi asks how Balhousie responded to the pandemic, what Tony’s take on government guidanc...

SAM MONAGHAN Episode Description:  In this week's episode of Tea With Tobi, Tobi is joined by the chief executive of Methodist Homes MHA Sam Monaghan. Sam explains to Tobi the real heartbreaking impact of social distancing in care homes, what kind of sacrifices carers made throughout the past year, and they discuss why the pandemic was a ‘social injustice’. Top Quotes: “You tended to feel tha...

In 2019, Tobi Ali Usman launched his podcast,  Tea with Tobi . As founder of his own online marketing agency,  Smooth Digital , Tobi decided to share his knowledge and passion for marketing and business insight, and he also wanted to spotlight and build the UK care sector - which he saw lacking funding, support, and direction. The show aimed to help care homes, and home care professional...

The best way to combat the negativity from the national media surrounding care homes during COVID-19 is to promote positive stories. On this week's #TeaWithTobi☕️ we are joined by York Woodford-Smith and Adam James to discuss how care homes can use video and local media to reduce the effects of the negative publicity they've been receiving over the past couple of months - at no fault of their own...

The best way to determine what to spend on growing your #homecare business is to know how much each customer is actually worth to you. However, without having physical assets like #carehomes do, this might not seem like a straightforward process. That's why on this week's #TeaWithTobi☕️ we've invited back legend in home care growth, Simon Crowther, to explain exactly how you can calculate the val...

At Smooth we're huge advocates for #carehome and #homecare businesses implementing strict processes into their sales and recruitment activities. Therefore, on this week's #TeaWithTobi☕️ we put Tobi himself under the spotlight to share what an ideal process would look like to get the highest ROI from your marketing campaigns. Find Tobi here: team@smooth-digital.co.uk https://smooth.digital/ https:...

On this week's #TeaWithTobi☕️ we speak to Barnet Carers' CEO @Michael Rich about the data from a recent carer survey they conducted during the COVID-19 pandemic. Mike share's his thoughts on the implications the data will have on #homecare (and #carehome) businesses as well as some of the things his company are doing to combat the issues. Find Mike here: https://www.linkedin.com/in/michaeljamesri...

You could never have accounted for an event such as COVID-19 in the business continuity plan of your care home or home care business. However, now more than ever you need to keep your plan updated in line with the changing situation. Your business continuity plan is key to helping your business come through the crisis and demonstrate compliance in your actions down the line. Therefore, we're kicki...

The easiest way to market a product or service is to have a good quality product that people want to buy! That's why you want your care home to be rated as highly as possible. ⁣ ⁣ On this week's #TeaWithTobi☕️ we are joined by author and care home quality expert Issac Theophilos who shares his knowledge on how he helps care home owners get to CQC's 'Outstanding' rating.⁣ ⁣ Find Issac here:⁣ https...

Online video consumption has increased dramatically in recent years, and it's only set to keep increasing! But do videos really work in the care sector and should you choose an animated video over a live video? On this week's #TeaWithTobi☕️ we're joined by healthcare video animation artist Kim Emson who shares her views on how video can help your #homecare or #carehome business.  Find Kim he...

With technology rapidly changing business and consumer behaviour, the care sector needs to keep up. Change can be scary and technology intimidating but the benefits for savvy home care and care home business owners who embrace innovative technology are endless. On this week's #TeaWithTobi☕️ we're joined by Tina Farouk from EveryLife Technologies, to dispel some of the myths around care sector tec...

Are you using PR to grow and market your care home or home care business? What even is PR exactly?  If you're curious about the answers to those questions then you'll want to watch this episode of #TeaWithTobi☕️ where we hear some golden nuggets from the world of PR.  We're joined by the go-to guy for PR in the care sector Adam James, who spent 15 years as a journalist and knows exactly...

Are you looking to grow your business but don't feel like you're making the progress you'd like to be? On this week's #TeaWithTobi☕️ Sue Jones joins us to discuss all things business development in the care sector. Sue worked as a business performance manager at Home Instead, in charge of helping 30 franchise owners grow their businesses and ensure they ran as well oiled machines. Sue shares some...

Want your care business to appear higher on the organic search results of Google? Want customers to buy into your brand? Who wouldn't! On this week's #TeaWithTobi☕️ we discuss everything to do with content marketing for #homecare and #carehome businesses with the masters of SEO in the care sector: Alfie Jones and Heather Murray. You'll learn what content is, the types of content you should by cre...