Tea Time With Tech Marketing Leaders

In the final 2023 episode of "Tea Time with Tech Marketing Leaders," Kerry Guard and David Mundy, VP of Marketing at Dasera, explore the indispensability of AI in marketing. They delve into David's journey from cybersecurity startups to his role at Dasera, underscoring AI's pivotal role in content creation and competitive strategy. Dasera David Mundy on LinkedIn Full transcript o...

In this episode of "Tea Time with Tech Marketing Leaders," host Kerry Guard sits down with Dan Sanchez, an expert in audience building and digital marketing. Dan shares his journey from graphic design to marketing, highlighting his experience in transforming a university's enrollment rates through innovative digital strategies. Close Mode Dan Sanchez on LinkedIn Full transcript on ⁠...

In today’s episode, our host Kerry Guard is joined by Evan Patterson, Marketing Consultant at Inclusive Agile, where Evan shares his insights into the SaaS industry, revealing how his love of laughter and genuine connections with people fuel his success in building communities and fostering partnerships in the tech world. Inclusive Agile Evan Patterson on LinkedIn Full transcript on ⁠ ⁠MKG Marketi...

In today's episode, our host Kerry Guard sits down with Eric Martin, Senior Vice President of Marketing at Stack Overflow, to explore the significance of setting aspirational goals and cultivating a supportive team environment. Eric shares insights from his extensive career, including transformative experiences at SalesLoft and his current role at Stack Overflow. Together, they discuss the evo...

In this episode, our host Kerry Guard is joined by Miad Moussawi, the VP of Marketing at Synsaber, as they delve into the dynamic world of tech marketing.  With over 17 years of industry experience, Miad shares insights into product alignment, the significance of flexible marketing efforts, and the pivotal role of customer feedback in shaping successful marketing strategies. From discussing the ev...

In this episode, host Kerry Guard sits down with Kindsey Haynes, the CMO of Kirkham Iron Tech, to delve into their innovative marketing strategies and tactics.  Kindsey shares insights into how her team effectively targets specific industry verticals, focuses on nurturing relationships with potential clients, and utilizes a mix of traditional and digital marketing approaches, such as webinars, ema...

In today's episode, our host Kerry Guard welcomes Elizabeth Hague, a tireless underdog champion specializing in protecting and growing revenue for pre-IPO companies. They delve into the importance of building and leading marketing teams, navigating the rebranding process, and the challenges faced by startups in hiring product marketers. Wildcatecho Elizabeth Hague on LinkedIn Full transcript a...

Imagine a world where you never have to deal with CSS ever again. That world is real, and Adam Aragon talks through how his team goes from design to code seamlessly. Illumio Adam Aragon on LinkedIn Full transcript at MKG Marketing

Trevor van Woerden. Trevor, a seasoned marketer, joins host Kerry Guard to discuss his journey in creating engaging content and his experiences in the sales world. Tune in as Trevor shares his insights on building relationships on LinkedIn, the importance of empathy in sales, and the transformational power of the Challenger Sales approach. He also delves into his live-streaming shows, "The Ea...

Lisa, an expert in B2B SaaS tech marketing, shares insights from her vast experience in the industry, including her time as a professional photographer and her recent transition into starting her own marketing consulting business. Lisa provides valuable advice for tech marketers, from the importance of repetitive processes to the value of measurement and utilizing advanced tools. Tune in as they d...

Getting quality, qualified leads takes intention and purpose. And once you have the lead, you can't just pass them off to sales immediately. The market has changed, and as marketers we must move with it. Mason Cosby, Founder of Scrappy ABM, joins Kerry Guard on this episode of Tea Time with Tech Marketing Leaders to spill the tea on how to cultivate leads and then activate leads over time with...

Leads aren't going anywhere. We must capture, nurture, and cultivate an audience to be effective marketers and sellers. But WHEN and HOW we is anyone's game. In this episode, Alex Titze , VP of Marketing at Blue Team Alpha joins host Kerry Guard to spill the tea on how he keeps his content ungated and cultivates qualified leads. Through his partnership with his subject matter experts, thei...

Tirrah Switzer , Senior Director of Community Brands , joins Kerry Guard , CEO of MKG Marketing on this episode of Tea Time with Tech Marketing Leaders to spill the tea on why your competition matters, what matters, and what to do about it. It's a delicate balancing act of not comparing and keeping focused on building your brand, and it helps to know how other brands are shaping the industry....

Given the new world order in privacy protection – GDPR, Apple Tracking (or not tracking), 3rd Party Cookies being discontinued, etc.– marketers need to revert back to basics... or a better way to think about it, is to look at the channels on the fringe that have been shoved to the wayside and reinvent bringing them back. Juan Mendoza , CEO of The Martech Weekly & TMW 100 Awards, joined Kerry G...

Join us for an insightful conversation with Sophie Hedestad , the CEO of NOQX, as she shares her expertise on setting team goals. Discover how prioritizing quarterly objectives can propel your company, team, and personal growth, enabling you to achieve revenue targets and KPIs.

Join us for an engaging discussion with Steffen Hedebrandt , the founder of Dreamdata, as he shares insights on discovering and shaping your account-based timeline.

Join us for an engaging conversation with Bryan Grover , Founder & Copywriter of Grover Consulting, as he shares his insights on the significance of influencer marketing, his unique approach to it, and the outcomes he has experienced. Discover the secrets behind successful influencer marketing strategies and gain valuable knowledge from an industry expert. Don't miss out on this opportunit...

Join us for an enlightening conversation with Elliot Volkman , Director of Brand, Content, and Community at Drata, as we uncover the impactful combination of personal branding, positivity, and kindness in advancing your company's mission.

Join us for an insightful conversation with Natan Cohen , former Marketing VP of Corporate Brand Marketing and Sales Enablement at New York Life Insurance, as we delve into the realm of platforms and AI, exploring the ethical responsibilities that guide us in this rapidly evolving landscape.

Join the conversation with Adrian Menstell , Senior Manager of Advertising at T-Mobile, as he unravels the possibilities of achieving personalization throughout the omni-channel funnel.

Join us for a discussion with Deanna Shimota, CEO of GrowthMode Marketing, as she spills the tea on turning your digital footprint into a powerful SDR. With a deep B2B history working with brands like Concur Technologies and Great Bay Software, Deanna has cracked the code on demand gen to help brands grow and hit revenue goals. Learn how she meets customers where they are and ensures they're i...

Join us for an enlightening discussion with Tara Pawlak , VP of Demand Generation at Revenue Grid, as she implores marketing leaders to take ownership of the revenue number. Discover how marketers can drive revenue growth by being proactive, data-driven, and aligning strategies with business goals. Don't miss these valuable insights into the crucial role of marketing in generating revenue and...

Join us for an exclusive interview with Simon Chou , Chief Marketing Officer of BC Jobs and the Host of Marketing on Mars Shares , as he provides invaluable insights from top CEOs, CMOs, VPs, and founders about the current and future trends in marketing.  Learn how these business leaders are emphasizing the importance of building a strong community and implementing effective tactics and channels t...

Zack Wenthe , Senior Technical Product Marketing Manager at Treasure Data joins us to discuss the powerful connection between evangelism and personal branding. Learn how advocating for brands we believe in not only benefits companies but also shapes our own careers. This dynamic interplay unlocks opportunities and empowers individuals to thrive in today's competitive landscape.

During a conversation with Revital Libfrand , the Chief Marketing Officer at Odix, the concept of bringing stories to life for your brand takes center stage. The emphasis lies not on your brand itself, but rather on the long-term impact you strive to make on your community and customers. Revital highlights the need to transcend self-centeredness and focus on the greater purpose behind your storyte...