Talkin' with the AD

Send us Fan Mail What really makes a winning athletic program? In this episode of Talkin’ with the AD , Coach Sullivan explores why culture is not the opposite of winning—it is the foundation that makes winning sustainable. From youth sports and high school athletics to travel ball and club sports, adults often chase trophies, scholarships, playing time, and early specialization. But what happens...

Send us Fan Mail What does an Athletic Director actually do? If your first thought is “schedule games and unlock the gym,” this episode is going to open your eyes. In this deep-dive solo episode, Coach Sullivan pulls back the curtain on one of the most misunderstood roles in education and athletics: the high school Athletic Director. From balancing budgets to managing facilities, handling parent c...

Send us Fan Mail In this 15-minute solo episode, Coach Morgan Sullivan breaks down one of the most overlooked but critical factors in the college recruiting process: your athlete’s social media presence . With insights drawn from real conversations with college coaches, national surveys, and personal experience, this episode explores how Twitter, Instagram, TikTok, and YouTube can either open door...

Send us Fan Mail Thinking about travel sports for your kid? Before you commit to that club soccer, AAU basketball, or travel baseball team, hit play on this episode of Talkin’ with the A.D. Coach Sullivan breaks down the rise of travel teams in youth sports , what they offer, what they really cost, and whether they’re worth the time, energy, and financial investment. From recruiting exposure and e...

Send us Fan Mail You love your kid—that’s not the issue. But sometimes, that deep love can cloud how we see their role on the team. In this episode, we dive into a phenomenon I call “Love Blinders” —the emotional lens parents often wear when watching their child compete. We’ll talk honestly about why playing time decisions are more complex than they appear, how parents and coaches see games differ...

Send us Fan Mail Strap in for the very first episode of Talkin’ with the A.D. , where host Coach Sullivan—20-year Army veteran, multi-sport coach, and current athletic director lays out the why, what, and how of this brand-new show. In just a few minutes you’ll learn: Who’s behind the mic: From combat zones to crowded bleachers, Coach Sullivan's journey and mission to make amateur sports the...