Systematic Magic with Vance Morris

https://vancemorris.com Learn how to build customer loyalty that survives a price increase using identity-based loyalty in this video. If you're tired of competing on price and losing clients to cheaper competitors, this breakdown explains exactly why that's happening and how to fix it. In this video, I break down identity-based loyalty for financial advisors, attorneys, consultants, and s...

Are you struggling with customer retention? In today's episode, we dive into the surprising lesson from Raising Cane’s that could transform your business. Discover how one fast-food chain capitalized on a simple yet effective customer retention formula, while another business lost customers without even knowing it. Join us as we explore the four vital components of customer retention that coul...

In today’s episode, we dive deep into the transformative power of masterminds for business owners. Discover how the right environment can challenge your thinking and unlock new levels of success. If you're tired of operating in isolation and craving insight that only comes from genuine, candid interaction, this episode is a must-listen! **Episode Summary:** Join Vance Morris as he shares his e...

**The One About Spirit Airlines and Why Service Beats Price** In this episode, we dive deep into the shocking demise of Spirit Airlines and explore the crucial lesson that service is far more important than price. As we unravel the reasons behind their abrupt closure, we challenge you to rethink your business strategy and understand how prioritizing customer experience can lead to lasting success....

Unlock the secrets to effective marketing in this episode where we delve into the crucial alignment of your message, market, and media. Are you struggling to get responses from your marketing efforts? It’s time to discover why your marketing might not be broken, but simply mismatched. Join us as we explore how precise targeting can transform your marketing impact! Episode Summary:In this enlighten...

Join business expert Vance Morris as he dives into the transformative concept of making the invisible visible in your business. In this engaging episode, Vance explores the art of dramatic demonstration—showcasing the tangible proof of your business's promises. Discover why simply claiming to be the best isn't enough and how you can effectively demonstrate your value to build trust and eli...

Creating tellable client experiences is the key to standing out in a crowded market—and “good service” isn’t enough anymore. In this episode, we break down why good service kills differentiation and how to create memorable customer experiences that drive loyalty, referrals, and premium pricing. Episode SummaryMost businesses rely on generic promises like “great service” or “we care about our custo...

Welcome to the weekly wrap-up. If you were too busy putting out fires to keep up with my emails, consider this your cheat sheet—served with sarcasm. This week: what you’re feeding your brain, Louis Vuitton’s $160 lipstick, Taylor and Travis’s engagement, and Chipotle proving once again they don’t know beans about marketing. Oh, and the one lever that doubles your profits without breaking a sweat....

🎙 Welcome to another episode of  Systematic Magic ! Today, Vance Morris hosts the dynamic Tiffanie Kellog, aka  The Speaker in Socks . 🌟 Tiffanie shares her incredible journey from a struggling entrepreneur cold-calling her way through Tampa to becoming a sought-after speaker and consultant. Along the way, she discovered the secrets of effective networking, ditching outdated advice for methods th...

In this episode of Systematic Magic , Vance sits down with Deb Laurel, a seasoned management trainer who has been conducting training for over 50 years. Deb’s unique approach stems from her diverse background, including founding the first feminist theater in the Midwest and training managers internationally in places like Africa, the Middle East, and Eastern Europe. Key Topics Discussed: Deb's Fas...

In this episode of Systematic Magic , Vance Morris takes us behind the scenes at Disney, where he once had the opportunity to suit up as Goofy himself. He shares an unforgettable story of how he, as Goofy, transformed an irate guest’s meltdown into a magical moment of laughter and delight. More importantly, Vance dives into how you can apply these same principles to your business when faced with u...

In today’s episode of Systematic Magic , we dive into one of Disney’s most powerful but overlooked strategies: hidden details. From once-a-year Hidden Mickeys to pirate skeletons locked in an eternal chess match, Disney weaves storytelling magic into the smallest of moments. But here’s the real secret: these details aren’t just for show. They’re designed to captivate a very special audience—the 1%...

In this heartfelt and enlightening episode of the Systematic Magic Podcast, host Vance Morris sits down with Melissa Cocuzza, the founder of Club 62, a groundbreaking platform designed to help seniors, caregivers, and their families. With a rapidly growing senior population, Melissa is tackling the real issues facing our aging loved ones—loneliness, caregiving challenges, and navigating complex he...

Welcome back to the Systematic Magic Podcast, where we're diving deep into the intersection of business, customer experience, and time management. And folks, today we've got marketing royalty in the house! I’ve been chomping at the bit for this interview, and trust me, it’s worth the wait. Joining me is none other than Ben Glass—a longtime Kennedy lifer, a powerhouse attorney, a father of...

In this episode of the Systematic Magic podcast, host Vance Morris sits down with Tish Van Ravenhorst, a dynamic leadership coach and team-building consultant, to uncover the secrets to building high-performing teams. With a last name meaning "of the dark forest," Tish brings a deep understanding of human behavior and organizational dynamics, guiding leaders to navigate challenges, manag...

On this episode, I get to talk with Tim Croll, who has mastered something I love; Serious Play. We talk extensively about: The importance of bridging the gap between knowledge (theory) and wisdom (application). Stephen Covey Jr.’s concept of "The Speed of Trust" and its ripples. Emotional intelligence in practice: example of Chewy.com’s empathetic customer service. Importance of emotiona...

This episode, Vance is joined by marketing and customer relationship expert Meredith Rhoades. While we talk a lot about marketing and customers, the big take away is the necessity that every small business have a CRM (customer relations management) system. even if it is just a spreadsheet Meredith Rhoades , a Business Advisor with Thryv for over 19 years helping hundreds of local small businesses...

Vance interviews Morry Zelcovitch, The World's First And Only Brainwave Entrainment Engineer  As a child Morry had many problems ranging from hearing thousands of voices in his head to severe depression. He also had a very big mouth, was always getting into trouble and was unbelievably accident prone. Something inside him made him start looking into the brainwave entrainment field when he bega...

Daryl Dexter is known for creating or fixing the user experience when it comes to technology. He was brought into Synchrony at the time to enhance the whole mobile experience from your phone or a tablet, if the cashier is using a tablet, I like to simplify that experience as much as humanly possible. It's not fun getting a credit card. daryldexter.com or area87.io are the best ways to get in t...

Vance interviews Rich Hall, Certified Exit Planning Advisor (CEPA) with Silver Fox Advisors, who specialize in small and mid-market business growth and exit preparation advisory services. Rich answers these questions about preparing to exit your business: What’s this transition of wealth you’re talking about? Baby Boomers own about 2/3 of all privately held businesses. Over the next 2 decades, the...

Arliss is an amazing business consultant that truly wants to see businesses grow. She specializes in organization, process, and streamlining operations so that entrepreneurs can get out and have more fun. Her business is based in Hawaii but has clients all over the US. She is known as The Ideas Queen as she is an outside the box thinker.  She loves working with business owners that are hungry for...

When you are in a commodity business, how and when do you separate yourself from the competition? Right at the beginning and with a gift. In this episode, I breakdown a marvelous gift that Dog Groomer, Allison Pearson, gives to new clients in order to welcome them and make them feel special. She has done a marvelous job including many items that don't even have to do with dog grooming! 💵 FREE...

In this episode Vance Morris, host of the Systematic Magic Podcast, discusses the negative impact of processes and procedures that make it harder for customers to do business with a company. He calls this the "sales and service prevention department," and shares examples of his own frustrating experiences in a shoe store and at an airport. Morris emphasizes the importance of making busin...

We all have a special gift. During this episode, Vance interviews Jonathan Adrien, a motivational speaker and a thought leader in leadership development and youth empowerment. He holds a Master’s degree from Penn State University in Leadership Development. He can be reached at https://www.motivationbyjon.com/ Author of the book ⁠ “Systematic Magic, 7 Magic Keys to Disnify Any Business” ⁠ Author of...

A little bit of a different podcast this week. I interview Alexis Sonder with the J.Galt company about the importance of creating and maintaining business credit, as opposed to personal. Alexis takes you step by step through the process Alexis worked for Louis Vuitton in sales and merchandising for the stores in Pennsylvania, New York, DC, Virginia and Maryland. It is there that she received world...