Success Beyond Podcast

Businesses need processes to run efficiently. If you’ve been listening for any amount of time, then you know that I love and appreciate all of the processes that help a business stay on track. The same can be said for your marketing processes, but so many times I’m asked about creating a true marketing process.    Honestly, no system or process is right for every business. However there are a few...

Creating impact is the goal of most every business owner I know. But how does one go about creating an impact when much of their work is local? Listen as Lisa Staff shares the impact she has created through photography in her tiny community of Hilton Head and why relationships are the key to impact.    Over the course of 20 years Lisa has brought her own special flair to the world of photography....

Unless you’ve built your photography business specifically around one big milestone in a person’s life, I’m looking at you wedding photographers, then client retention strategies are huge. Client retention is one of my favorite topics to talk about, so listen in to learn strategies for retaining your clients as a photographer.    First of all, first impressions make a huge difference. I love bring...

Have you ever considered switching your sales process to in-person? When Angelica Pompy decided to do it she saw huge changes in her business and now she knows she’d never go back. Listen in to hear more about her story, her photography, and why she’s a firm believer in in-person sales.    Angelica has always loved the art of photography. Creating a safe space for her clients to realize that being...

2021 is starting off big for Success Beyond the Lens. We just launched a brand new website, a new course is opening up soon, and we’re officially opening up Done in a Day system setups! It’s going to be a great year and I wanted to start it off right. Letting you know my hopes and goals for the year and by sharing my word for the year.   My word for this year is “trust.” Trust isn’t something that...

Do you believe it’s possible to go from being a graphic designer to a booked out wedding photographer in eighteen months? Listen to my guest, Joy Michelle , and I chat about how she did it, the importance of branding, and much more on this episode.    Joy is an intimate wedding photographer, a YouTuber, and a coach to other creatives like herself. She helps photographers go from passionate to prof...

It doesn’t matter if you like numbers or not, as a business owner you have to understand your money. Katelyn Magnuson is the freelance CFO and knows how to help you work through your numbers to reach your goals.   Katelyn spent her 20s moving through various roles between corporate and the online space. What she learned is that our parents’ and grandparents’ way of doing money… no longer works.   ...

I’ve said it before and I’ll say it again… and again… and again… You HAVE to have a functioning and efficient CRM to grow and scale your business. Now how you use the CRM may be different depending on the way you run your business, but not having one is not an option. (I mean it is… but only if you’re not looking to grow!)   So the first thing to consider is how much automation you want or need to...

Coming into 2020, I like many others, had big plans, dreams, and expectations. Despite the way it has actually turned out, I’ve still hit some big goals and made some huge changes. Looking back, this has been a great year for my business and my life and I’m so excited to recap it in this episode.    Covid really seemed to take over all aspects of my life when the lockdowns happened. I went from ha...

After surviving an abusive relationship, starting over from scratch with her parents, and then building a business that she’s proud of, Diji Shujahi found herself stranded due to Covid. Listen as she shares her story and why all of the twists and turns have led her right to where she’s supposed to be.   Diji grew up in Abu Dhabi, far from her family’s Indian roots. After she finished school her pa...

Proposal season is coming! Are you ready? Honestly, by the time you listen to this podcast it will already be upon us, but as long as you start implementing some of these tips each day, you will be golden.    So, take the time to enjoy Thanksgiving, finish up your fall sessions and editing, and then it’s time to get down to business on your marketing plan!   One of the best ways to approach propos...

Building a national photography business is certainly not easy, but for Morgan Nagle staying local was never the plan. A year after starting her business she had to move and she realized that she didn’t want to miss out on the growth she’d seen in that market. Listen as she shares her story and how she’s begun to build a team to better serve her clients.    Being able to photograph couples and cli...

I have had anxiety my entire life. At times it has been crippling and other times it’s just an annoyance but either way anxiety is something I live with and battle. Becoming a business owner, and all the things that it entails, has had me re-evaluating how I manage my anxiety and ways to productively push through.    I didn’t always know that I had anxiety. In many ways I thought I was just parano...

Building a successful business takes time, dedication, and drive. Building a successful business while still in high school? That takes grit and determination as well. Hope Taylor was able to do it and she is sharing her story and how she managed a successful relocation to build her business bigger than ever.    Hope started her photography business as a junior in high school, but senior year it r...

If you’re ready to get your books overflowing for 2021, then you need to focus on your marketing strategy. Listen as I share the best ways to stay on top of your marketing today in order to build your business in the coming year.    First things first, you have to know that 2021 is going to be huge for photographers. Many people had to move their weddings from 2020 to 2021 and as such, will be loo...

Horses are amazing creatures. They can help you make a living in so many ways, but they’re also intuitive, kind, caring animals that deserve all the love and attention you can give. Erica Hills has always loved horses, but when she realized that she could combine her love of horses with her passion for photography she knew she’d found her calling.    She initially went to college to pursue a degre...

Did you know that your successful business starts with your thoughts and your mindset? If you surround yourself with negative self-talk and limiting beliefs, then you’re likely not going to see the success you want and need, because your mindset is off.    That’s why this episode is all about the mindset shifts you need to make to see greater success in your work and your business. Step one...stop...

Your marketing strategy is the key to getting eyes on your business. One of the best ways for photographers to do that is with Facebook Ads. Now I’m no Ads expert, but Becky Burgess of Splash Owl Media is.    She has spent the last decade + navigating the Facebook ads platform and staying up to date with all of their many changes. In that time she has learned amazing strategies for getting the abs...

Here’s the thing, we all have a life to live, and if you’re listening to this podcast, then you also have a business to run. You shouldn’t spend your life worried about your business because if you’ve organized everything properly, they’ll both have the right amount of time and space.   Now, does that mean that everything goes perfectly 100% of the time? No! But you shouldn’t be spending the major...

When you’ve found the right niche for you and your business, things just start to happen. While it doesn’t always seem like this is true, that’s exactly what happened for Kira Wood. Listen as she shares how she niched down into boudoir photography and why it was one of the best things she’s done for herself and her business.  Kira started into the business doing family photography. She did everyth...

We recently went over how to know if you’re ready to hire a virtual assistant for your business, but now I have another question for you. What kind of virtual assistant do you need? That’s right. There is so much more to consider when you’re looking at hiring, so I wanted to go deeper and discuss the types of VAs that are out there and the best ways to know what you need in your business.  VAs com...

You don’t have to stick with the status quo in your business. In fact if you do, you’re likely going to be a fish out of water. Own what you want to do with your life and business and you’ll find all the balance you need. Kristen Brumbaugh is here to share how she has done just that and why digging into her niche has given her untold freedom. Kristen has spent over 15 year is in the real estate in...

One of the most frequently asked questions that I get is how to know when you’re ready to hire a virtual assistant. I mean I have at least one person ask me this a day and to be honest, there is a good reason for it. Which is why I’m laying out my framework for determining whether or not you’re ready. First things first, you need to make a list of all the things that you do in your business. Every...

What do you do when your passion is no longer the thing that fuels you? Find a new passion! That’s what Krystal Thompson did when she realized that while she loved photography, it wasn’t fueling her the way she wanted. Listen in as we chat about building the business you want, living the life of your dreams, and finding your confidence in yourself.    Krystal majored in photography and really had...

I’ve said it before and I’ll say it again… and again… and again… You HAVE to have a functioning and efficient CRM to grow and scale your business. Now how you use the CRM may be different depending on the way you run your business, but not having one is not an option. (I mean it is… but only if you’re not looking to grow!) So the first thing to consider is how much automation you want or need to h...