Success Beyond Podcast

Our meet the team series continues with Taylor Prince. Taylor is one of our amazing Client Experience Managers and she is an invaluable member of our team. Listen as she shares more about her business, her role, and her life.    Taylor started in the virtual assistant world just after having her first daughter. She tried a bunch of different things, as you should, and realized that the executive a...

I’m so excited to continue our On Air Coaching Series with Emily Ross of Lavender & Light Photography. Emily has recently gone all-in with her photography business and is feeling the squeeze of needing automation to stay on top of her work. Listen as she shares her concerns and we tackle some of the ways to uplevel your client exposure through simplifying.    Emily lives in a small town where most...

It’s another meet the team episode! Gracie is our amazing social media assistant and she helps with all of the social media for our clients. She has been a fantastic asset to our team and to our clients and I’m excited for you to get to know her.    We met through pretty unconventional means. Her husband Isaac gives my horses pedicures every eight weeks or so and as we were talking one day, he tol...

No matter how long you’ve been in business, you know that there are days that just feel heavy. Those days are an indication that you need to stop and evaluate where those feelings are coming from. Listen in to hear my five tips for how to manage a funk.    When you’re having one of those bad days, the first thing you need to do is figure out what your non-negotiables are. What has to be done and c...

Your marketing is less about getting a sale and more about connecting with the person you’re hoping will buy the product. The same is true for photographers. Listen as Leslie Amman of Weathered Frame Photography and I chat about her client processes and marketing to better capture the attention of her ideal clients.    Leslie is a portrait photographer based in Edmonds, Washington. She shoots fami...

Hey y’all! I’m Kayla. I feel really weird writing about myself in the third person, so I’m writing this like a podcast episode takeover! I’ve been working with Jenn since the conception of her podcast and it has been an amazing thing to watch her business grow and thrive as her podcast has grown.    I’ve been in the podcast management game for about three years now and I have loved learning more a...

I am so excited to bring to you this on-air coaching series. I’ll be bringing photographers and VAs onto the show to go over the sticking points in their business systems and giving the actionable advice that they can use to make their businesses run more smoothly.    First up, Emily Louick, an amazing photographer out of New York. She moved to Honeybook to help streamline and automate her client...

Project management tools. Do you need them? It depends. Listen as I share which tools are out there, which I recommend, and when I recommend that you use them.    For the most part, when used properly, project management tools make your life so much easier. When you’re running a business and have any number of team members however, they are essential.    As a photographer with no team, you can map...

Let’s get real. Dealing with the money aspect of our businesses isn’t always the easiest thing in the world. Thank goodness for people who thrive with numbers and financial planning. One of those people is Tanya Hirschy. She owns Tidy Books Boutique, an accounting firm designed with photographers in mind.    Tanya knows that not every photographer is interested in the numbers that comprise the bac...

You’re leaving money and reputation points on the table if you don’t let your potential clients know when they can expect to hear from you. This is why setting client expectations is imperative to running a successful business. Not just a successful photography business. ANY kind of successful business.    Let me tell you a quick story, because I know that this has happened to others, and I want t...

Inclusivity in marketing is a hot topic right now but how does that apply to wedding photographers? Taylor De La Fuente is a professional writer and copywriter who loves helping wedding photographers with their website copy. Her goal is to help photographers and business owners better understand inclusive marketing and infuse it into their message and culture.   Taylor has been writing professiona...

“ I don’t live in a land of Instagram versus Reality. ” - Jenn Bays   The “should’s” of life will kill your business faster than almost anything else. They kill relationships, they kill creative thought, they kill all the good things that you are building with your work in the world. So stop shoulding yourself and start giving yourself grace!   This episode is a tad different than anything I’ve do...

Looking to come across as a legit business owner? If you’ve been listening to this podcast for any amount of time, then I’m going to go ahead and believe that’s your goal. Then one of the most important things you can do is set up your CRM properly, from the get go!   After spending the last three years setting up CRMs for photographers, I have this process down pat...and I’m sharing the whole thi...

Did you know that the riches are in the niches? This is a popular saying that I didn’t put much stock in until I felt the change in my own business. If you’re ready to create consistent income, then listen in and learn why niching down is the key.   When I started my VA business, I was doing everything for everyone. I was doing social media, email management, calendar management, copywriting, grap...

After spending years in the world of corporate finance, Rhea Whitney found herself asking, “Is this it?” It was that question, and the urging of her colleagues, that pushed her to learn more about photography. Later she realized that she could absolutely turn photography into her full time job and that’s exactly what she did.   Now she helps other aspiring photographers build businesses that suppo...

The best way to start a business is to just start. When it comes down to it, if you never start then you’ll never have a business. Believe it or not, there’s not a whole lot of overhead that comes along with starting a virtual assistant business, so I’m sharing the tools you need to build your business.   First up, a G-mail account. You CAN use another email platform, but your G-mail account will...

Having a strategic plan for your business is the key to wild growth. Don’t believe me? I’ve lived it. Amy Lockrin is an operations and systems strategist and coach who excels in helping her clients build businesses that they love. We’re breaking down how you can strategically plan your business so listen in and learn more.   Amy and I have known each other for years now. She’s my business bestie,...

You’ve decided to become a virtual assistant. Now you’re probably asking yourself, where do I find clients? How do I make a real go at this new venture? On this bonus episode I’m digging into starting your virtual assistant business and building your client base.    First things first, did you know that you have your very own network of people to find clients in? No I’m not talking about popping i...

Your gut really does speak to you. SO LISTEN! Have you ever found yourself on a call with someone and you KNEW that they weren’t a good fit. But, instead of listening to your gut you started working with them anyway and it all fell apart? Me too! Listen in and learn how to stop saying “Yes” to people you should say “NO” to.    In the past 8 months or so, I’ve taken on a couple of clients that I kn...

Have you ever had a job of any kind? Managed a household? Babysat? Managed money in any form? Then you have the skills to be a VA! Don’t believe me? Keep listening.    The number one thing I hear from people who are considering moving to virtual assistant work is that they’re concerned they have nothing to offer. They’re concerned about the tech. They’re concerned about the time. They’re concerned...

You are not like anyone else, so why does your website sound like everyone else? You may not actually have this problem, but Erica Comitalo is a content and copywriter who exclusively works with photographers to unlock their unique voice.    She spends time listening to you talk about your clients and finding the words you naturally use to describe them. She then takes those words and crafts a sub...

First things first, there is nothing wrong with asking for help. In fact, as your business grows, your family changes, and your life evolves, you’ll need more help than you could ever imagine. I talk about it all the time but I knew I had to dedicate an episode to learning to ask for help.    I’ve mentioned it a few times on the podcast, but one of the first things that I outsourced was house clea...

Ever heard that phrase in marketing that when you speak to everyone you speak to no one? I’ve found that many photographers fall into this trap. Which is why Nicole Anderson joined me to chat about the importance of niching down in your business.    I’m going to ask you a quick question and answer honestly, what type of photography do you do? Do you specifically do weddings and family? Branding? B...

SOPs, or Standard Operating Procedures, are highly necessary for your business. Don’t believe me? Have you ever tried to hire someone but you didn’t know where to start because you couldn’t clearly define the role or need that you had?    If you had SOPs on hand, that wouldn’t be a problem. Then when you hired this person, you’d have a clearly defined set of how-tos and tasks that they’re responsi...

It’s true. Photography is less about taking a photo and more about building a sustainable business with sound practices and procedures. Deevo joins me to chat about growing his own businesses and why he’s always known that it’s about more than just taking a photo.    We’re diving deep into his actual business practices and why it’s important to have processes that take your customer from inquiry t...