Strength In Context

Schultze and Jorge break down "emotional containment", why clients quit when you overshare, and how clear, simple communication will always beat complex programming. From reading body language and knowing when to shut up, to asking better questions, they unpack the people skills that actually keep clients around for years. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorge...

In this long form case study, Schultze and Jorge break down how to coach a frozen shoulder  without getting trapped in the diagnosis. Using a mid-50s client with ankylosing spondylitis and a year long frozen shoulder history, they walk through the decision making process and how to progress from "can't abduct past 20°" to pressing overhead again.  https://www.instagram.com/brandon.schultze/ https:...

Social media rewards certainty, simplicity, and quick fixes, but real coaching doesn't work that way. Schultze and Jorge unpack why mobility drills, pain fixes, and viral cues often miss the bigger picture. They break down how to properly frame problems, and progress clients beyond temporary relief into lasting adaptation. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorge...

Schultze and Jorge look back on the first full year of Strength in Context . From unexpected growth and global reach to the episodes that resonated most with listeners, they unpack what actually worked, and what surprised them along the way. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ FREE Coach's Field Guide:  https://www.pre-script.com/coachs-field-guide...

Schultze and Jorge break down why exercise selection and exercise order are the real separators between "a program" and coaching. We talk intent-first programming, power vs strength sequencing, and more. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ FREE Coach's Field Guide:  https://www.pre-script.com/coachs-field-guide PSL1 enrolment is now live! Sign Up at...

Schultze and Jorge break down why consistency without direction keeps lifters stuck, and what it really means to aim your effort at the right problems. If you or your clients are "always in the gym" but not seeing meaningful progress, this conversation is about turning effort into outcomes. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ FREE Coach's Field Guid...

Schultze and Jorge unpack why most coaches get stuck treating anatomy like trivia, and how to turn it into a practical framework you can actually coach with. They talk Japan's "waistline law," how culture shapes what we see as "normal," and why clients saying "I'm just built this way" is usually a systems problem, not a special snowflake diagnosis.  https://www.instagram.com/brandon.schultze/ http...

Schultze and Jorge riff on "doing hard things," from stair workouts and cold plunges to clients who tap out when training gets uncomfortable, and how that ties into identity and self-talk. They dig into the gap between who you  say you are and how you actually live, touching on values, boundaries, time, and burnout.  https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyo...

Scultze and Jorge discuss how to actually pick the right exercise for the right person, instead of just cueing bad reps into the ground. They break down bottlenecks, when you need regression vs when you just need a better constraint, how to use "breadcrumbs" across a program to teach hinges and squats, and why fatigue and constant novelty quietly destroy skill acquisition. https://www.instagram.co...

As a coach, you spend years chasing a full roster, then one day you get it… and your life turns into chaos. Schultze and Jorge talk about what happens  after you "make it". From there, they get tactical: how to build and use program templates without becoming a cookie-cutter coach, how to tag movements by principles instead of muscles, how to time-block your week, and what systems (payments, sched...

Schultze and Jorge break down how to audit a training program with real intent. They cover how to gather context, frame problems correctly, and reverse engineer goals to build better outcomes for clients. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ FREE Coach's Field Guide:  https://www.pre-script.com/coachs-field-guide Join the PSL1 waitlist now for our on...

Schultze and Jorge strip away the hype around breathing and focus on what actually improves performance. They break down CO₂ tolerance, the Bohr effect, and why zone 2 cardio and nasal breathing can enhance recovery and regulation without turning your sessions into a yoga retreat.  https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ FREE Coach's Field Guide:  https...

Schultze and Jorge break down the evolution of a coach's career. They share what they wish they'd known starting out, how to prioritize education and networking, and why mentorship, community, and perspective shape long-term success in the fitness industry. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ FREE Coach's Field Guide:  https://www.pre-script.com/coa...

From goggles at the gym and performative 4 a.m. posts to a one-year "ban list" that would actually improve most people's training, Jorge and Schultze go in. Plus, the one machine every gen-pop gym needs, supplement nostalgia, raising coaching standards, and a closing PSA...don't sleep with your clients.  https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ FREE Coac...

Schultze and Jorge dive into a practical framework for using arm training to fix shoulders and improve performance. They break down rib cage mechanics, scapular motion, and biceps/triceps work. They discuss how curls and extensions can bias or challenge positions you actually need without wrecking your elbows. If you want bigger arms that make your presses, pull-ups, and shoulders better, this is...

Nick Ridpath joins Schultze and Jorge to talk breaking into the athlete training space, saying yes to opportunities, and learning on the fly. They dig into starting with GPP when a sport is new, building trust with pros, delivering high-level service and confidence and practical career moves like raising rates to buy back time.  https://www.instagram.com/nickridpath_/ https://www.instagram.com/bra...

Jorge and Schultze celebrate one year of  Strength in Context by diving deep into the ribcage as the foundation of upper body mechanics. They discuss practical applications such as why ribcage position and movement are critical for shoulder health, how narrow vs. wide presentations shape performance, and the role of flexion, rotation, lateral bending, and expansion in unlocking options for pain-fr...

Jorge and Schultze dive into diminishing returns, taking clients past plateaus, the gap between substance and attention, and the courage to have your own opinions without turning discourse into combat. Join the PSL1 Waitlist Now For Our Only Course Discount. https://www.pre-script.com/psl1 https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ FREE Coach's Field Guide...

Schultze and Jorge unpack how self-help culture often turns into identity avoidance: constant "evolution" with no roots, habits without values, and productivity theater over real work. They dig into choosing values first, respecting who you are now, shedding identities that no longer fit, and building urgency without worshipping busy. https://www.instagram.com/brandon.schultze/ https://www.instagr...

Schultze and Jorge break down how to build fast, purpose-driven warm-ups, how to use warm-ups as daily assessments, and how gen-pop prep differs from athletic prep.  https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ FREE Coach's Field Guide:  https://www.pre-script.com/coachs-field-guide Join the PSL1 Waitlist Now For Our Only Course Discount. https://www.pre-scr...

Schultze and Jorge dive deep into the growing "optimal training" trend and why it often misses the point. From NHL and NFL training camps to the chaos of social media fitness debates, they contrast real-world coaching with internet gimmicks.  https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ FREE Coach's Field Guide:  https://www.pre-script.com/coachs-field-guide...

Fatigue is one of the most misunderstood parts of training, but the truth is, fatigue is just data. Schultze and Jorge break down what fatigue actually is, why it isn't the same as effort or tiredness, and how it shows up locally, systemically, and even at the level of the spine. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ FREE Coach's Field Guide:  https:/...

Schultze and Jorge break down why effective coaching starts with pattern recognition, not just repeating cues. They explore how to develop a coach's eye, use constraints to accelerate skill acquisition, and structure sessions around cognitive as well as physical fatigue. From building client confidence to knowing when to stay silent, this episode covers the tactical and interpersonal skills that m...

Schultze and Jorge break down the overtraining myth, explore what actually causes fatigue, and explain how to optimize programming across different training ages. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ FREE Coach's Field Guide:  https://www.pre-script.com/coachs-field-guide Class Starts Monday! Sign Up Now.  https://www.pre-script.com/psl1 Intro (00:00...

Schultze and Jorge explore the lessons that took them years to fully grasp, from coaching mistakes to business distractions and personal growth. They unpack what mentorship should actually look like, why curiosity beats clout, and how to identify what's truly worth your time.  Certification for professionals tired of slow progress and corrective exercise.  PSL1 Starts August 11th! Enrol Now.  http...