Lori Jones from Avocet Communications

StrategyCast

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonal...

Besuch unbedingt die Website des Podcasts und unterstütze die Macher: avocetcommunications.com

Autor

Lori Jones from Avocet Communications

Kategorie

Business

Podcast-Website

avocetcommunications.com

Neueste Folge

27. Okt 2026

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Episode 36: A Journey for Every Type of Customer, with Karl Becker of The Carruthers Group 09.11.2016

Karl has been a get-your-hands-dirty entrepreneur for 20+ years. He has a BA in Economics from Colorado College and an MBA from CU Boulder. Karl’s background is in running marketing and sales companies. For the past 6 years, he has run The Carruthers Group, a sales growth agency focused on implementing and executing programs for improving all phases of the sales funnel.

Episode 35: A Small Act That Becomes Mighty, With Robbie Vitrano of Good Spread 07.11.2016

In most ways, Robbie was "ruined" by New Orleans, a dying city, that he thought he was saving. It turns out it saved him, leading to the remaking of his brand design studio (Trumpet) into the launchpad for an entrepreneurial ecosystem that's at the center of a refocused, civically reengaged New Orleans. Robbie now runs, designs, and invests in food companies with social and environm...

Episode 34: The Strength of Your Reputation, with Pamela Gockley of Reputatus 02.11.2016

Pamela S. Gockley is an internationally known speaker, humorist and astute student of business for over 21 years. She is the co-founder of Vigilant Corporation, and creator of The Reputation Factor, Reputatus Learning and the innovator of the Reputation Strategy philosophy "Starts with You, but It's not about You." Using her own 4D's of Reputation Strategy and transformed her s...

Episode 33: Breaking Down Stigmas, with Paige Burkes from Health Solutions 26.10.2016

Paige Burkes has 25+ years of experience as a strategic CFO/COO helping rapidly growing companies achieve their goals. In her years of experience, she has come to understand that we as entrepreneurs, employees and consultants need to find more effective ways of achieving our versions of success. The traditional methodologies are no longer working for us. In fact, they're making us more stress...

Episode 32: Flexible and Collaborative Leadership, with Lea Woodford of SmartFem Media Group 24.10.2016

Lea Woodford is the Chief Executive Officer and founder of the SmartFem Media Group, a full service digital marketing and advertising company. SmartFem was created as a result of her many years as a publicist, columnist and as a Radio & TV Personality. Lea has extensive experience as a business consultant and entrepreneur but decided the only way she could make a difference for women was to cr...

Episode 31: Encouraging Growth and Development, with Kim Tracy of Maxwell James Speaker Agency 19.10.2016

Kim Tracy possesses a solid communications background including marketing, public relations, and sales. Throughout her career, she has designed and implemented public relations and marketing campaigns, and executed special events for clients in the following industries: consumer products, non-profit, high-tech, professional sports, real estate, and healthcare. As marketing manager for Penton Media...

Episode 30: One Team Communicating the Same Message, with Eric Wallace of Left Hand Brewing 17.10.2016

Jon Eric Wallace is the President and co-founder of Indian Peaks Brewing Company, parent company of Left Hand Brewing Company. Eric grew up around the world as the son of an Air Force officer, and was exposed to good beer at a precocious age in Germany. He graduated from the U.S. Air Force Academy in 1984 with a degree in international affairs, and spent 8 years in the Air Force as a communication...

Episode 29: Building Your Own Doors, with Louie La Vella 11.10.2016

Louie was a former music TV host, interviewing hundreds of a-list celebrities and now turned entertainment branding expert, with clients such as concerts, large music festivals, nightlife venues, and up and coming talent. Louie has been crafting and building their social marketing and branding for years. It really is unbelievable to see large scale ticketed events bring in tens of thousands of peo...

Episode 28: Making Good TV and Celebrating Entrepreneurship on Shark Tank, with Adam Cookson and Craig Beinecke of TekDry 10.10.2016

 Craig Beinecke and Adam Cookson are co-founders of TekDry International, a revolutionary, new, and growing retail consumer service for recovering water logged phones and devices while saving your data in 30 minutes. This is an encore interview on the Integrate & Ignite Podcast. Why, you might ask? Well….TekDry was featured on Shark Tank last night! And, we are conducting a post-show interview...

Episode 27: Taking Care of People Who Take Care of You, with Mark Ward 03.10.2016

Mark was born and raised in Longmont Colorado. He attended Briar Cliff University on a baseball scholarship, and graduated with a health promotions management degree. Mark received his Master of Arts in Teaching with an emphasis in K-12 P.E. from Hasting College. He was the head Softball coach for 2 years as well as the Assistant Athletic Director. In 2005, Mark moved back to Colorado and worked f...

Episode 26: The Pre-Shark Tank Interview, with Adam Cookson and Craig Beinecke 28.09.2016

Craig Beinecke and Adam Cookson are co-founders of TekDry, a revolutionary new and growing retail consumer servicer for recovering waterlogged phones and devices while saving your data in 30 minutes . This is Adam’s encore interview with Integrate & Ignite. Adam’s responsibilities include strategic business planning, domestic and international business development, capital formation, investor...

Episode 25: Collaboration in the Sale Process, with Barbara Weaver Smith 23.09.2016

Barbara Weaver Smith is founder and CEO of The Whale Hunters®, co-author of Whale Hunting: How to Land Big Sales and Transform Your Company, and author of the new Whale Hunting with Global Accounts: Four Critical Sales Strategies to Win Global Customers. Her business development process is based on the collaborative culture of the Inuit people and how they engaged their entire village to land whal...

Episode 24: Tolerance For High Risk, With Steve Levy 21.09.2016

Through more than 20 years in the Workforce Management, sales and operations fields, Steve has a clear understanding of the challenges retailers face communicating with distributed locations. He noticed a change in the marketplace around the time he founded ThinkTime. Large, expensive, difficult-to-deploy systems no longer met the needs of today's retail organizations. Steve and his team buil...

Episode 23: Helping People Lead Better Lives, with Linda LaGanga 16.09.2016

Building better service systems is the thread through the tapestry of Linda LaGanga’s career history, which spans high-tech startup operations, clinical service delivery, and quality and process improvement. As an author and educator in clinical appointment scheduling and service operations, Linda has forged new frontiers of clinical appointment scheduling research and practice to promote better a...

Episode 22: Building Culture in a Virtual Company, with Jason Blumer 14.09.2016

Jason Blumer is the Chief Innovative Officer of his firm, Blumer & Associates, CPAs. The firm was one of the first to move from a traditional office to a virtual environment, where they serve digital, design, and marketing agencies only. Jason focuses heavily on business coaching and consulting, while his team meets the technical and compliance needs of the clients.  Jason also founded Thrivea...

Episode 21: Passion around Vision, with Chris Bouck 12.09.2016

As a founder and principal at SDR Ventures, a Denver-based investment banking firm, Chris works closely with clients executing mergers and acquisitions, securing equity and debt financing and implementing strategic initiatives aimed at maximizing shareholder value. He has 25 years of experience in strategic and transaction advisory services along with the Series 24, 62, 63 and 79 securities licens...

Episode 20: Setting the Tone at the Top, with Julie Reiskin 07.09.2016

Julie Reiskin is the executive director of the Colorado Cross-Disability Coalition (CCDC). CCDC advocates for social justice for people with all types of disabilities. CCDC is a leading disability rights organization whose unique model of blending legal and non-attorney advocacy has achieved results for thousands of Coloradans with disabilities. With a motto of Nothing About Us Without Us Ever, CC...

Episode 19: Business as a Force for Good, with Shaun Oshman 31.08.2016

Shaun has spent his career cultivating teams to do amazing things. He cultivated a team at YMCA Camp Ockanickon to develop and deliver the highest quality experiential education programs. Today, he leads the team at iSupportU to provide the highest quality IT support and consulting.  Through all of these endeavors, learning has been a common theme. In order to truly know 'how to learn',...

Episode 18: Educating Women on Personal Finance, with Lynn Evans 29.08.2016

Lynn S. Evans, CFP® is a national leader in the financial planning industry, successful author, speaker, host of a top-ranked podcast, and has a strong record of accomplishment as CEO of financial planning and wealth advisory companies, including her latest venture, Women of Substance LLC. She has developed several groundbreaking presentations on the relationship between women and money. Her prese...

Episode 17: Translating your Vision into a Reality, with Alan Bloom 22.08.2016

For his entire career, Alan has been involved in all aspects of point-of-purchase advertising from design to delivery. He co-founded Data Display Corporation in 1980. Later he acquired a small neon company as a division and renamed it Neon Glassworks. Data Display was sold in the mid 1980s and Neon Glassworks was renamed Zeon Corporation to better reflect the wide range of products and services of...

Episode 16: Learning How to Listen, with Max Rogers 17.08.2016

Max Rogers is a veteran entrepreneur and leader with a track record of growing successful businesses. His business philosophy is deeply rooted in honesty, transparency, providing valued and excellent service while enabling employees to enjoy rewarding careers. As the President of AddOns, Inc., Max is responsible for scheduling, directing, coordinating and supervising the company so that AddOns, In...

Episode 15: Forging Relationships, with Lloyd Lewis 15.08.2016

Lloyd Lewis is president and CEO of Arc Thrift Stores. Arc has 24 stores and 15 donation stations in Colorado. Arc provide advocacy for people with intellectual and developmental disabilities, and is one of the largest employers of individuals with intellectual and developmental disabilities in the state of Colorado. Lewis’ role includes oversight and management of Arc’s retail stores, corporate a...

Episode 14: End Your Day without Any Regrets, with Robin Autorino 10.08.2016

Robin Autorino is an award winning chocolatier and has been named by Dessert Professional as one of the Top Ten Chocolatiers in North America in 2013. Becoming a chocolatier was a very unlikely outcome for Robin from the very beginning. As early as she can remember, she had been allergic to chocolate and was not able to enjoy it as a child or during most of her adult life. Grown up and in search o...

Episode 13: Finding Passion in What You Do, with Jason Pfaff 08.08.2016

Based just south of Denver in Centennial, Colorado, The Kitchen Showcase has been serving Colorado homeowners, builders, and interior designers for nearly 30 years.  Jason’s Father, Doug Pfaff started the business in 1983 and after graduating from MidAmerica Nazarene University, Jason Pfaff joined the family business. He has been with the company for 10 years now.

Episode 12: Doubling Down on Communication, with Kendra Prospero 03.08.2016

Kendra Prospero is CEO & Founder of Turning the Corner LLC, a Boulder-based career coaching, recruiting, and business cultivation services organization helping job seekers and companies transform the way they think about work. For job seekers, she helps them find work they love. From resume writing to career coaching, and job search essentials, she and her team accelerate the job search proces...

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