Strata Studios

On this episode of Strata Stories, we talk with Jerry Durham, the CEO of the Client Experience Company In this episode they discuss: The challenges of hiring and onboarding a front-desk team The crucial nature of the first phone call to a referral What are the essentials skills the front desk must have to be successful The increase in revenue from an improved front-desk experience Connect with Jer...

On this episode of Strata Stories, we talk with Daniel Vapne, Director of Clinical Operations and Growth at Advantage Physical Therapy. Today Paul and Daniel discuss: How to Negotiate with Third-Party Payers The Asymmetry of Information in Healthcare The Power of Data Connect with Daniel on LinkedIn here!  Strata Stories are conversations between Strata's CEO, Paul Singh , and leaders in the OT &a...

On this episode of Strata Stories, we talk with Okon Anita, Founder of Campus Motion Corporate & Sports Health In this episode they discuss: The three parts of Okon’s PT Clinic - Rehab, Recovery and Performance How to mesh cash based and billable services to increase profitability The benefits of using ala carte services for athletes to focus on achieving maximize performance The nuances of op...

On this episode of Strata Stories, we talk with Justin Stiver, CEO of Total Therapy Florida. Today Paul and Justin discuss: Understanding RTM Basics and Codes The Complexities of RTM with Non-Tech Savvy Patients How RTM Increases Profitability How Therapy Continued Remotely During Recent Hurricanes Connect with Justin on LinkedIn here!  Strata Stories are conversations between Strata's CEO, Paul S...

On this episode of Strata Stories, we talk with Sarah Lyon the Founder of OT Potential! We explore her perspectives on:         1) Building a Healthcare Media Company       2) Transitioning from Clinical Practice to Community Building       3) The Future of Continuing Education in Occupational Therapy       4) The Integration of AI and Technology in Healthcare Connect with Sarah on LinkedIn here!...

On this episode of Strata Stories, we talk with Dana Strauss Senior Director of Government Affairs at CVS Health We dive into: - Physical Therapists as the Front Door to Healthcare - Building Relationships with Primary Care Providers - The Role of PT’s in Population Health - Value-Based Care and Financial Incentives Connect with Dana on LinkedIn here! Strata Stories are conversations between Strat...

On this episode of Strata Stories, we talk with Rafael Salazar the owner & CEO of ProActive Rehab & Wellness  We dive into: 1. The importance of developing entrepreneurial thinking as a clinic owner 2. Building healthcare accelerator programs 3. Why healthcare needs to increase it’s sense of speed and urgency Connect with Rafi on LinkedIn here!   Strata Stories are conversations between St...

On this episode of Strata Stories, we talk with Colin Rigney, Business Partner @ Modern Physical Therapy And Sports Medicine in Arizona We dive into: 1. Teaching business skills in healthcare curriculums 2. The Need for a Comprehensive and Forward-Thinking Healthcare Education 3. The Importance of Documenting Processes in Scaling a Business 4. Clear Communication and Standardized Protocols for Eff...

On this episode of Strata Stories , we talk with Tony Maritato PT, the founder of Total Therapy Solutions We dive into: 1. The fundraising journey 2. Transparency in billing and data sharing 3. The Role of Media and Marketing in Growth 4. The Future of PT, OT, and Speech Therapy Connect with Tony on LinkedIn here! Strata Stories are conversations between Strata's CEO, Paul Singh , and leaders in t...

On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into: 1. Maximizing billable units 2. Why you shouldn’t always take the least risky approach when billing 3. Understanding the audit process 4. The Need for Transparency in billing practices Connect with Justin on LinkedIn here! Strata Stories are conversations between Strata's CEO, Paul Singh...

On this episode of Strata Stories, we talk with Brian Wolfe, President of East Coast Operations at Evolution Physical Therapy We dive into: 1. Partnering with Major League Sports Teams 2. How to diversify revenue streams 3. Building high performance teams 4. The importance of reinvesting in your clinic Connect with Brian on LinkedIn here! Check out his podcast, PhysioGrowth here ! Strata Stories a...

On this episode of Strata Stories, we talk with Daniel Hirsch, CEO Risk & Compliance Analytics We dive into: 1. Understanding and balancing your tolerance risk as a clinic owner 2. The importance of spending a few extra dollars to protect your clinic 3. The consequences of not having adequate insurance Connect with Daniel on LinkedIn here ! Strata Stories are conversations between Strata's CEO...

On this episode of Strata Stories, we talk with Michael Silva who is a PT and Business Coach/Consultant 1. Step-by-step guide on how Michael built Run Strong, his running course that’s helped everyone from Olympic runners to the weekend warrior 2. How courses can help you diversify and stabilize your revenue 3. And how Michael marketed and distributed his course Connect with Michael on LinkedIn he...

On this episode of Strata Stories, we talk with Rafael Salazar the owner & CEO of ProActive Rehab & Wellness  We dive into: 1. The power of mindset 2. The importance of working on the right projects 3. Challenging invisible scripts 4. And lastly why taking time off is key to success Connect with Rafi on LinkedIn here!   Strata Stories are conversations between Strata's CEO, Paul Singh , an...

On this episode of Strata Stories, we talk with Dana Strauss Senior Director of Government Affairs at CVS Health We dive into: - How to position your clinic to capitalize on the policy changes taking place over the next few years - Advocating for the PT profession and staying informed - Missed opportunities for physical therapists in policy advocacy - Quantifying the value of physical therapists i...

On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into: 1. How to make money outside of one-on-one patient care 2. The Power of creating on YouTube 3. The best strategy for attending PT conferences Connect with Justin on LinkedIn here! Check out The Active Adult here! Strata Stories are conversations between Strata's CEO, Paul Singh , and lea...

On this episode of Strata Stories, we talk with Colin Rigney, Business Partner @ Modern Physical Therapy And Sports Medicine in Arizona We dive into: 1. Why you shouldn’t build your clinic solely around Medicare 2. Knowing your practice's strengths and how to market them 3. The importance of standardization and systems 4. How to connect with patients at an emotional level 5. And learning to divers...

On this episode of Strata Stories, we talk with Michael Silva who is a PT and Business Coach/Consultant We dive into: 1. The Science Behind Patient No-Shows 2. Hospitality vs Customer service 3. The importance of differentiating through patient experience 4. How devices like the Apple Watch, Whoop, and Oura Ring can help deliver better patient care Connect with Michael on LinkedIn here ! Strata St...

On this episode of Strata Stories , we talk with Tony Maritato PT, the founder of Total Therapy Solutions We dive into: 1. How AI can positively impact the PT Industry 2. Understanding the liabilities that come with AI 3. And how healthcare & technology can build a more efficient partnership together Connect with Tony on LinkedIn here! Strata Stories are conversations between Strata's CEO, Pau...

On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into: 1. How to Hire and Retain Great Therapists at your Clinic 2. The importance of building a Continuing Education Program at your Clinic 3. Lastly, the effects of the FTC banning non-competes and what it means for the PT industry Connect with Justin on LinkedIn here! Strata Stories are conv...

On this episode of Strata Stories, we talk with Rafael Salazar the owner & CEO of ProActive Rehab & Wellness  We dive into: 1. Identifying & mitigating choke points within your clinic’s cash flow 2. The importance of cash reserves 3. And why you MUST be thinking about diversifying revenue streams Connect with Rafi on LinkedIn here!   Strata Stories are conversations between Strata's CE...

On this episode of Strata Stories , we talk with Jake Irwin, the owner of Pro Performance PT. We dive into: 1. The advantages of paying clinicians on a per visit basis 2. Shifting the risk and reward from owners to therapists 3. Why every therapist is a sales person 4. Tactical advice on how therapists can generate clients for themselves 5. And lastly, the importance of being a part of the communi...

On this episode of Strata Stories , we talk with Jerry Durham, the CEO of the Client Experience Company. We dive into: 1. How to reduce no-shows and cancels FAST 2. Mastering the front-end sales process 3. How to make sure your PT’s don’t burn out and quit 4. And the importance of retention systems Connect with Jerry on LinkedIn here! Strata Stories are conversations between Strata's CEO, Paul Sin...

On this episode of Strata Stories, we talk with Michael Silva who is a PT and Business Coach/Consultant We dive into: 1. Why Niching Down is A Golden Ticket to Growing a Practice 2. How to partner with CrossFit gyms, running clubs, and other parts of your local community 3. And How Michael motivated his staff by developing programs around their passions Connect with Michael on LinkedIn here ! Stra...

On this episode of Strata Stories, we talk with Amit Gaglani founder of AG Management Consulting   We dive into: 1. Creating an exit strategy for your PT clinic 2. Understanding the microeconomics of your market 3. Crafting the perfect buyer avatar 4. The importance of marketing yourself to buyers Amit brings over two decades of healthcare expertise, combining clinical practice as a licensed physi...