Story Samurai

In this conversation, Steven Sheiner, a Chief Revenue Officer, discusses the multifaceted role of a CRO, emphasizing the importance of revenue generation through sales and marketing strategies. He introduces the concept of 'Marketing Around the Edges,' which focuses on identifying additional revenue streams that are not easily commoditized. The discussion also covers the significance of innovation...

In this conversation, Kim Murray shares her journey into influencer marketing, starting from her early experiences with affiliate marketing. She explains the fundamentals of affiliate marketing, the importance of choosing the right affiliates, and the significance of audience overlap. Kim discusses the scaling of influencer campaigns, the distinction between vanity metrics and ROI proven influence...

In this conversation, Mike Konrad shares his journey as a reluctant entrepreneur, discussing the challenges and triumphs he faced while building his business. He emphasizes the importance of passion, the role of family support, and the necessity of honest feedback in decision-making. Mike also delves into the significance of understanding the difference between revenue and profit, the concept of b...

In this conversation, Lysa Miller discusses the essential qualities of a great sales team member, emphasizing the importance of being genuine rather than 'salesy.' She highlights the need for salespeople to listen actively to clients and understand their needs, rather than simply pitching products. Lysa shares her experiences in identifying the right fit for clients and the significance of buildin...

In this engaging conversation, Phillip Wylie shares his unique journey from wrestling a bear to navigating the world of cybersecurity. He discusses the importance of learning, retaining knowledge, and prioritizing skills for career success. Wylie emphasizes the significance of surrounding oneself with positive influences, the value of mentorship, and the power of networking in job searches. He als...

In this conversation, Eric Malka shares his journey of writing ' On the Razor's Edge', inspired by his experiences as an entrepreneur and his passion for helping others. He discusses the importance of self-awareness, the essence of business and life, and the lessons he wishes to impart to the next generation. Eric reflects on his personal growth, the healing process of fatherhood, and the signific...

In this conversation, Garret Biss, a retired Marine, shares his journey from military service to civilian life, including his experience with a TEDx talk. He discusses the challenges of identity, belonging, and purpose that many veterans face after leaving the service. Garret emphasizes the importance of addressing the root causes of addiction rather than just the symptoms, and he advocates for em...

In this engaging conversation, Tucker Miller, a former trial attorney turned leadership coach, shares her journey from the high-pressure world of law to finding a more fulfilling career. She discusses the challenges of being a trial lawyer, the importance of personal growth, and the power of effective communication. Tucker also delves into her book, 'The First Four Words,' which offers strategies...

In this conversation, Ari Block and AJ Nash delve into the complexities of the dark web, exploring its structure, the nature of cyber crime, and the challenges faced in combating it. They discuss the importance of understanding geopolitics in business intelligence and the need for strategic intelligence to navigate risks effectively. The conversation also touches on the role of government regulati...

In this conversation, Barry Maher shares insights on the importance of honesty in sales, the need to understand customer needs, and the value of persistence. He emphasizes building trust through relationships and the significance of competitive analysis. Maher also discusses the challenges of navigating sales projections and the critical role trust plays in software sales. He concludes with advice...

In this engaging conversation, Scott Schober, CEO of BVS, shares his experiences with cybersecurity, the writing process of his book 'Hacked Again', and the implications of AI in both writing and technology. He discusses the challenges of being hacked, the importance of storytelling in writing, and the evolving landscape of AI and quantum computing. The conversation also delves into the psychology...

In this conversation, Miguel shares his journey into cybersecurity, discussing his early interest in ethical hacking and the evolution of his career. He emphasizes the importance of crowdsourced pen testing as a continuous security measure and the concept of security in depth. The discussion also touches on the challenges organizations face in understanding their vulnerabilities and the need for a...

In this conversation, Mark Edgar discusses the complexities and challenges faced by HR professionals in today's society. He emphasizes the importance of influencing workplace culture through both top-down and bottom-up approaches, navigating disconnects in organizational culture, and the critical role of feedback in fostering trust and relationships. Mark shares personal stories that highlight the...

In this conversation, Ari Block interviews Jeff Man, who discusses his involvement with Hack for Kids, a nonprofit organization aimed at introducing children to cybersecurity and technology. Jeff emphasizes the importance of understanding the human and process aspects of cybersecurity, arguing that technology alone cannot solve security issues. He shares insights on the current cybersecurity lands...

In this engaging conversation, Kimberly J. Ward shares her family's transformative journey as they embraced a life of travel and adventure aboard a sailboat. From the inception of their family dynamic as a 'crew of three' to the profound impact of their experiences on their daughter Allie, Kimberly reflects on the lessons learned through sailing, homeschooling, and navigating life's challenges. Th...

In this conversation, Ari Block and Nia Luckey delve into the complexities of cybersecurity compliance, focusing on the CMMC and CMMI frameworks. They discuss the shift from traditional compliance methods to continuous monitoring, the differences in requirements between public and private sectors, and the challenges organizations face in implementing these frameworks. Nia emphasizes the importance...

In this conversation, Danielle Spencer shares her journey as a whistleblower and the motivations behind her books, 'Digital Assassin.' She discusses the challenges faced by whistleblowers, the importance of documentation, and the risks of data theft in today's digital age. Danielle emphasizes the need for better laws to protect personal information and reflects on her career choices, offering advi...

In this conversation, Chris Sanders discusses the importance of physical security risk assessments, particularly in the context of tech companies operating in high-risk areas like Ukraine. He shares insights on the challenges of evacuating personnel during crises, the complexities of supply chain risks, and the critical nature of thorough due diligence in mergers and acquisitions. The discussion e...

In this conversation, Dr. Todd A. Jacobs discusses the evolution of cloud security, the balance between compliance and actual security measures, and the importance of identity management in reducing spam and enhancing security. He emphasizes the need for businesses to understand the shared responsibility model in cloud environments and the limitations of compliance as a measure of security. Jacobs...

Jeffrey Wheatman shares his journey into cybersecurity, discussing the evolution of third-party risk management and the importance of continuous monitoring. He emphasizes the human factors in security, the challenges of point-in-time assessments, and the need for effective communication and collaboration in managing vendor risks. Wheatman also highlights the significance of governance and accounta...

In this conversation, Schuyler P. Robertson shares his journey from joining the army in the 1980s to his experiences in the National Guard and transitioning to civilian life. He discusses the challenges of military life, the surprising effectiveness of the National Guard, and the importance of finding purpose in work. Schuyler also reflects on his unique career path, which included roles in survei...

In this conversation, Ari Block and Marty discuss the significance of incremental behavior in achieving goals, the importance of structured training and onboarding in organizations, and the varying definitions of productivity across different contexts. They explore the balance between profitability and ethical considerations in business, the necessity of experimentation for innovation, and the val...

In this conversation, Steven G. Foster shares his unique journey of combining his passion for motorcycling with his commitment to service, particularly for veterans and military families. He recounts his transformative experience during the Full Throttle Leadership Ride, where he rode across the United States, meeting incredible people and learning valuable life lessons along the way. The discussi...

In this heartfelt conversation, Lori Alhadeff shares her personal tragedy of losing her daughter Alyssa in the Stoneman Douglas High School shooting. She discusses how this devastating event led her and her husband to create a nonprofit organization focused on school safety, including initiatives like Alyssa's Law, which aims to implement panic buttons in schools. Lori emphasizes the importance of...

In this conversation, Ari Block and Wendy Sellers delve into the intricacies of providing feedback, navigating workplace dynamics, and fostering a positive company culture. They discuss the importance of constructive feedback over criticism, the role of committees in problem-solving, and the challenges of remote work. Wendy emphasizes the need for effective communication, understanding personality...