Brianna Doe
Stop The Scroll with Brianna Doe
Every internet rabbit hole, every comfort rewatch, every comment section that becomes its own ecosystem… there’s a reason it works on us. Stop the Scroll is the show that figures out what that reason is. Each episode pulls apart the cultural mechanics of how we behave online: why we share what we share, why platforms shape us in ways we don't notice, and what the creator economy reveals about how we consume, connect, and engage. Through convos with people who have rare visibility into how the internet actually operates, we dig into why we do what we do online — instead of just scrolling throug...
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Building a Creative Brief | Bri's Brief | Ep 4 02.04.2024 8:35
In this episode of "Stop the Scroll", host Brianna Doe discusses the importance of creative briefs when working with B2B influencers. She provides guidance on what to include in a creative brief, as well as tips for giving influencers creative freedom while establishing necessary parameters. ================================================================= Key Discussion Points: - What i...
Eenie Meenie Miney... Who Do I Pick?? | Bri's Brief | Ep 2 26.03.2024 8:49
This is the second episode of the "Stop the Scroll" podcast hosted by Brianna Doe , who provides advice and insights on influencer marketing. In this episode, Bri delivers a primer on identifying and vetting the right influencers to partner with for influencer marketing campaigns. ================================================================= Key Discussion Points: - How to identify w...
Try THIS For an 85% Response Rate! | Bri's Brief | Ep 3 26.03.2024 7:55
In this episode of "Stop the Scroll", host Brianna Doe provides tips and strategies for effectively reaching out to and partnering with B2B influencers. She shares a template outreach email that has an 85% response rate as well as best practices for crafting a clear, concise, and compelling pitch. ================================================================= Main Discussion Points: -...
Why Influencer Marketing?? | Bri's Brief | Ep 1 26.03.2024 5:43
In this first episode of "Stop the Scroll," host Brianna Doe introduces her upcoming podcast series on B2B influencer marketing. She discusses why influencer marketing is an important part of a holistic marketing strategy and how it can help brands connect with target audiences in an authentic way. ================================================================= Key Discussion Points: -...
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