Staging Sips

How do you ensure that every one who represents your business conveys the vision you have for it? Maybe before they even become employees, do you have guiding principles that help to attract and lock in like-minded people? If not, now is the time to create the Core Values that guide your staging business operations. A key foundation to improved and uniform business culture, apart from coming in ha...

I first came across Human Design a few years ago and was instantly intrigued. But then, I was quite skeptical "is this just another trend or something genuinely valuable". Guess what? It is. And Stacey Rowan from Custom Built Life has been a pivotal guide for me in navigating how these concepts can be applied to my business. With my special guest and friend, today, we will be exploring why not all...

Imagine having a personalized "bouncer" for your business, whose only role is to ensure that only the best-fit clients enter and stay in. How dreamy? Yes, that's what a Client Filter does. Whether you are in the growth or accelerate phase, client filters are an important component of establishing and running a dependable clear cut low maintenance business for your team and clients. Just as your re...

On the beats of the soundtrack added by the lawn mower next door, we're tackling a biggie: comparison. Right! A sneaky little monster that can mess with our minds and our business growth. I've seen it come up in my coaching sessions and even experienced it myself—just this morning at the gym! Seeing someone do something different that I perceived as higher than mine made me doubt my own routine. ...

If there's one thing that stuck with me from my undergrad classes, it is the application of FORMULAs. They are the cheat code for solving equations and they also function for simplifying business operations. I know my team is not more magical than anybody else's team, but we have, over the years, done a pretty good job of implementing systems. How?  By making the process as seamless as possible wi...

Whatever level you are in right now, you are filling a job description inside of your staging business. It could be a low level, but I am absolutely sure that as you strategically market and grow your business, you graduate into a high level experienced employee who takes on less technical roles. But the hierarchy is not one to be jumped. To transition into the hands off ownership status and lifes...

The news got to me. That you find the Staging Sips podcast so valuable, eagerly watching out for and consuming all new episodes as soon as they are released. But I also heard that you sometimes feel frustrated at not being able to fully apply all the good stuff that you learn.  Not to worry, because today, I'm here to help. I'm reviewing one of the frameworks I use in my business, the FIX IT proto...

Just like you someday have to have your best friend's back (maybe not hit someone in the face for them cos we are past that age), one day and everyday, you will have to have your business's back no matter what. As our staging services revolve around people, there will be difficult situations. There will be times where you have to make tough decisions, set boundaries, and communicate effectively -...

Dealing with grief is hard enough. But going through it when you have to take responsibility for the running of a business could not be harder.  Today, we have Matt Mittman, a real estate business owner with over 20 years of experience, shares his heart-wrenching story of losing his 20-month-old son, Julian, and how he managed to navigate his grief while keeping his business afloat during the pand...

No! This isn't one of the "be available 24/7 or shelve your child's birthday party hoping that this client finally shows up after missing three appointments in a row" kinda advice. Why? Because they are all a recipe for disaster. Based on my personal experience of this no gain venture, I would not recommend you starting or upholding this kind of unsustainable business practice. Nevertheless, it is...

Melissa San Roman has sold two different businesses - one for over $8 million and another to a public company. Now, as a bookkeeper who has seen everything behind the scene, her goal is to help other entrepreneurs see their numbers as more than tax time burdens but as the key to business growth. Today, we discuss all things related to profitability by mastering your numbers. What things are accept...

We've come quite a long way on our Keeping in Touch series. Remember, we began from how you can promote your staging services without feeling salesy and last talked on how to batch your content creation so that you spend less time and effort being consistent at it. In continuation, we're exploring the power of a dual purpose valuable resource - Lead Magnets, in nurturing relationships with your ho...

I had an investor on my mailing list for 3 years before he ever reached out for business.  That long? Yes, it was. For me, what's intriguing is not the number of years he took him to try out our staging services. What is, is that if there had been radio silence from me through those years, that's a prospective client (or even more) lost. However, since daily creating content for 3 years is somethi...

As we continue our "Keep in Touch" series , today, let's build on the established momentum of the knowledge of how valuable your services and contributions as a home stager are. To lay a concrete foundation of a solid keep in touch plan, I will discuss what to focus on for when you stay in touch, and what vehicles to use. All so that the action does not overwhelm you or become mechanical. I speak...

While talking about the simple marketing essentials for your home staging business , I had mentioned "keeping in touch" as one of the core steps to attracting new clients.  However, if you are a bit like me, the first few steps of this queasy but productive journey can be impeded by limiting beliefs, the fear of judgment, or the desire to not come across as desperate. How then do you stay on top o...

I truly have not found a Staging CEO in either of the 3 phases of business with no challenge. It could be worries about a slow season, the demands of your clients, or even the general volatility of the real estate market.  If you have ever had to forfeit a good night's sleep for any of these, know that you are not alone. At least, Racheal Moore who has struggled with that and overcame it, will sha...

With Brock Johnson's episode reiterating the fact that overwhelm doesn't equal success, I wonder if you agree with me that it's time to go back to the basics. I have had several business coaches teach the power of learning the essentials first over the year - it's after all the first step to doing anything great. As a business owner too, it is important for you to recognize the marketing essential...

No matter what phase your business is in, far gone are the days of shying away from harnessing the power of social media for your growth. To me, the innumerable benefits - increased brand awareness, opportunity to build brand loyalty and future projections are all simply too huge to miss out on! So, today, I could not think of anyone better than Brock Johnson to diffuse the fears you have about ma...

I was quite surprised by the responses from the Staging Sips survey. Well, maybe more than quite, because here I am sharing what business owners in varying phases are putting in place for themselves so you can learn from them. But it's not just that. You will also hear what their challenges are and what we're going to do with the podcast episodes coming up as solutions to those challenges. Kindly...

Next to knowing your craft, possessing healthy beliefs and habits is very important to your business success. What does that even mean, Lori?! I'll say it's just some refocusing work done on your brain, feelings and tasks so you can feel better empowered to take your business to the next level . However, since we all know that it might be harder than it sounds, this episode crafted from one of the...

Despite the common perception that insurance is a dull topic, I could not be more excited to share this conversation which Leah Check of Villa Nova Insurance brought a fresh and engaging perspective to. We start with the switch from Pen-Ex to Villanova to fully serve staging business owners, what locations they cover, what general liability policy you should have, details of your inventory coverag...

Unpacking the settlement and my thoughts on what it means for our industry.   Excellent article about it here

Hey there, my Staging Sips Community! It was such a delight to have you all at the Staging Sips 10k downloads celebration Open House. What a blast we had! Today, I am excited to share all the juicy details with everyone who could not be there. Apart from the Q&A session following the workshop; which I highly recommend you do not miss because someone might have asked that question on top of your mi...

I and the award-winning Sarah Bowman of Spaces by Sarah Bowman have been together for almost all of her years in business. As someone who has come so far, it's an honor to sit with her to hear firsthand and share with you her incredible business journey and the amazing ways she has evolved. From first practicing on her friend's flip to attaining success as a staging business owner with multiple st...

This is the second half of our top 10 best episodes of the Staging Sips podcast. Just like the first ( Unveiling the Top 10 Best of Staging Sips (Part 2 ), this is also full of valuable actionable gems to propel your staging business forward with ease. Remember to save your spot for the Staging Sips Open House holding on the 29th of February, 2024. There, you and other staging business owners can...