Spark Sessions

Fractional CMO. Everyone's heard the term. Not everyone knows what it actually means. In this episode, Lori Tyler answers the five questions she gets asked most about what it is, who it's for, what it costs, and how you know if your business needs one. No jargon, no pitch. Just the real answers. ► Free Guide: 5 Steps to Ladder Up Your Marketing Strategy: https://sparkpointmarketing.pro/pages/free-...

Being handed a launch date you didn't set, for a product that isn't ready, is one of the most uncomfortable (and least talked about) situations in B2B marketing. In this episode, Lori Tyler breaks down why it keeps happening, what it really costs, and the five-principle playbook for navigating it without blowing up your credibility or your brand. ► Free Guide: 5 Steps to Ladder Up Your Marketing S...

Account-based marketing has developed a reputation for being expensive, complicated, and only accessible to enterprise companies with massive tech stacks. But that’s not actually true. In this episode of Spark Sessions, Lori Tyler breaks down what account-based marketing really is and why so many B2B marketers have been led to believe they need expensive platforms before they can even get started....

Marketing and sales often feel like they’re speaking two different languages. Marketing talks about campaigns and engagement. Sales talks about pipeline and deals. But the marketers who build strong partnerships with sales often become the most effective marketers in the organization. In this episode, Lori shares why some marketers naturally earn the trust of sales teams and how getting closer to...

Personal branding in your B2B marketing career isn’t about becoming an influencer on LinkedIn. It’s about becoming known for something valuable in your organization.  In this episode, Lori explains why personal branding isn’t self-promotion. It’s about reputation, visibility, and influence. If you want to grow your career, move into leadership, or simply have more impact in the room, your personal...

AI is changing how buyers discover companies and many websites are becoming invisible without their owners realizing it. In this episode, Lori Tyler explains why traditional website strategies are breaking down and how marketers must adapt to a world where AI answers questions before buyers ever click a link. ► Free Guide: 5 Steps to Ladder Up Your Marketing Strategy: https://sparkpointmarketing.p...

Why does so much B2B marketing feel the same today? In this episode, Lori Tyler explores why creativity seems to be disappearing from B2B marketing  and how process, risk avoidance, and templated thinking quietly made much of today’s marketing perfectly forgettable. ► Free Guide: 5 Steps to Ladder Up Your Marketing Strategy: https://sparkpointmarketing.pro/pages/free-guide ► Get Started with Strat...

B2B leaders often ask whether they should invest in branding or focus entirely on sales during budget crunches. But this framing misses the real issue. In this episode, Lori Tyler explains why brand isn’t a luxury or a marketing exercise. It’s the invisible force shaping buyer trust long before a sales conversation begins. ► Free Guide: 5 Steps to Ladder Up Your Marketing Strategy: https://sparkpo...

Most competitive campaigns fail because they focus too much on competitors and not enough on buyers. Learn how to use win/loss interviews and buyer insights to fuel stronger claims, sharper messaging, and competitive campaigns that convert. ► Free Guide: 5 Steps to Ladder Up Your Marketing Strategy: https://sparkpointmarketing.pro/pages/free-guide ► Get Started with Strategy Academy: https://spark...

Sales doesn’t actually hate marketing. Sales hates chaos. In this episode, Lori Tyler shares how to end the blame game and build a true partnership between sales and marketing. ► Free Guide: 5 Steps to Ladder Up Your Marketing Strategy: https://sparkpointmarketing.pro/pages/free-guide ► Get Started with Strategy Academy: https://sparkpointmarketing.pro/products/strategy-academy ► Learn More About...

Most marketers report what’s easy to measure. But clicks don’t earn credibility. Strategic marketers report what drives revenue. In this episode, Lori Tyler shares how to shift from vanity metrics to revenue metrics and start speaking the language of the C-Suite. ► Free Guide: 5 Steps to Ladder Up Your Marketing Strategy: Free Guide – SparkPoint Marketing ► Get Started with Strategy Academy: Strat...

Too many B2B marketers are still treated as the “make it pretty” team. In this episode, Lori Tyler shares how to change that perception and start building real influence as a strategic marketing partner, using practical frameworks, better language, and stronger linkage to business goals. Tired of last-minute, unplanned event requests pulling you off strategy? Download Lori’s Event Planning Request...

Too many B2B marketers feel stuck in reactive mode and overlooked as strategic partners. In this first episode of Spark Sessions , Lori Tyler shares why marketing so often gets trapped in tactics, and how you can shift from order-taker to strategic marketer by connecting your work to real business goals and revenue. ► Free Guide: 5 Steps to Ladder Up Your Marketing Strategy: Free Guide – SparkPoin...