Social PR Secrets by Lisa Buyer

How can small businesses thrive during COVID-19? Why are PR and digital marketing indispensable even when your business is small? In this episode, Andrew Seeley, the Small Business Champion, shares his insights on developing small businesses through strategic marketing any small business can master. Listen for tips that will help you grow your business in no time. In this episode of the Social PR...

What makes a good account manager? How can you best develop your relationships with clients ? How often should you send reports out? In this episode, Rakeeb Hussein tells Lisa all there is to know about account management, from handling clients’ expectations to the onboarding process. Listen to learn more about what might be one of the most overlooked aspects of PR . In this episode of the Social...

What’s the secret to HubSpot’s success? According to HubSpot’s VP of Marketing Meghan Keaney Anderson, it’s putting clients at forefront of your business! At the end of the day, clients and customers should always come first. HubSpot’s overarching mission is to empower customers and provide educational tools that drive long-term success. In this forward-thinking episode of Social PR Secrets, Lisa...

How can you start your podcast? What role does podcasting play in PR? What’s the best way to run virtual events? Podcasting pro and event-planning mastermind Chris Krimitsos shares all of his secrets on how to keep producing content during the COVID-19 pandemic. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Chris Krimitsos. Chris is the Chief Creative Officer and fou...

Busy to Bomb – Fit Mom Melissa Vogel pumps up the PR and branding when it comes to helping moms be the best version of themselves. Why is PR so central to the success of your own business? What are the best meal plans out there? How should you start a podcast? A fitness guru, mom of three, business owner, podcast host, Melissa Vogel does it all. According to Melissa, you can be busy and still be b...

For immediate release: Petty perfectionism is out, and mindfulness is in. In this episode of Social PR Secrets, Lisa Buyer sits down with Sarah Collins to talk about favorite things and pet peeves of 2020. Sarah has worked in agencies her whole professional life, starting with The Buyer Group in 2006 and back again in 2019.    Lines in the sand Corporate culture and agency life does not have to be...

What’s new in digital PR? How to adapt to the ever-changing social media landscape? In an industry where tools, trends, and strategies evolve every few days, it can be hard to keep up with the latest innovations. Listen to this episode of Social PR Secrets to catch up on everything PR and Social Media related, with the help of Social PR specialist Sarah Evans.  In this episode of the Social PR Sec...

Meet Diane Forster, award-winning inventor, best selling author, TEDx speaker, TV Show Host, podcaster, intentional living expert, and re-invention specialist. Diane knows all about building your brand from scratch and shares her tips with digital marketers and entrepreneurs. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Diane Forster, an Award-Winning Inventor, Best...

Does every publicist have the glam life of Samantha on Sex in the City ? No, says Fabiana  Meléndez along with every other publicist in the world. How to implement diversity marketing? What is holistic account management? How can you manage your clients’ expectations? Fabiana Meléndez has the answers. A successful publicist, she considers herself as part of the new school of PR, martinis include...

How do you find virtual assistants for public relations, digital marketing or any business? What is the best way to train new hires? Is outsourcing tasks and projects really that safe? What even is a virtual assistant? In this episode, Nathan Hirsch teaches you all there is to know about outsourcing grow your business whether it’s public relations agency, freelance publicist or full marketing depa...

In this episode of Social PR Secrets, Lisa Buyer sits down with Samuel Brake Guia, a technology writer turned passionate podcaster who hosts Brains Byte Back and Loudspeaker from his home base in Medellin, Colombia. Samuel fell in love with podcasting after binging one by his favorite comedian, which gave him the idea to start one for the company he works for, The Sociable. Two years later, he's h...

What are the important aspects of writing for PR? How can you get reach and exposure for your article? What are PR professionals’ biggest writing pet peeves? If you’re new to the PR world or want to improve your writing, this is the podcast episode for you! In this episode of the Social PR Secrets Podcast, host Lisa Buyer discusses all things writing! From SEO to headlines, Lisa shares her tips an...

What are the biggest myths about Public Relations? Why are they so far from reality? What is PR exactly? How do I make my PR firm’s job easier? Jessica Rafaeil and Lisa Buyer answer all your questions in this new episode of Social PR Secrets. From understanding what PR professionals actually do to how press releases work, Jessica and Lisa cover it all.  In this episode of the Social PR Secrets Pod...

How do your everyday business patterns reflect your mental health? According to Joe Fier, understanding these patterns can help get you out of a funk and into a flow.  In this episode of Social PR Secrets, Lisa Buyer talks to seasoned marketer, entrepreneur and podcaster Joe Fier. Joe is the co-founder of Evergreen Profits and host of Hustle & Flowchart , a podcast where Joe Fier picks the bra...

When you want to have a branding happy hour, just meet up with Laura Markz, or listen to this interview where she serves up shaken and stirred branding business recipes.  How does one build a successful online business? What are some branding do’s and don'ts? Why do some people waste money and website and visuals? In this exclusive podcast-turned-masterclass, Laura Markz shares what it takes to de...

What’s the secret to creative messaging? Well, according to Steve Maly, it all starts with a good story.  In this episode of Social PR Secrets, Lisa Buyer talks to Activist Steve Maly. Activist isn’t just a title on a business card to Steve, it’s his approach to marketing. Steve isn’t afraid to get his hands dirty trying new things and thinks it’s important to show clients active solutions for the...

Have you ever used a Snapchat filter? If so, you were using augmented reality. Lisa Buyer sat down with social virtual reality enthusiast, and social media and digital marketing expert, Navah Berg.  What is the difference between virtual, augmented, and mixed reality? Virtual reality is when you jump into another world, augmented reality is a digital overlay on top of the real world, such as Pokem...

Organic or paid strategies, which is better for podcasting? How do you get the word out about your show? Lisa Buyer and Matt Wolfe are back for part two of this two-part series to tell us all the podcasting tips and tricks so you can rock the podcast world.  Matt uses both organic and paid strategies for his podcast. His top organic strategies include going on other podcasts to talk about his show...

What happens when you tap into the mind of the best audience builder on the planet?  Hustle and Flow chart co-host Matt Wolfe tells all in the interview with Lisa Buyer. He answers questions such as: Should you start your own podcast? If so, how do you make it successful? In this episode, find out all the information you need to get started and stay successful! In part one of this two-part series,...

How do you become TikTok famous? Ask Beverly Hills Psychologist Dr. Kim Chronister with the hashtag #TikToktherapist . Her Social PR Secret behind becoming a social media star is being consistent, authentic, and adding value to what you share.  In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Dr. Kim Chronister, a clinical psychologist who shares her knowledge and tips...

From selling knives to owning multiple local businesses and venues, Derek Collins shares how he put his business on the map and kept it there. How do you keep a local small-business successful throughout multiple seasons including a global pandemic? Pedal Tavern owner and operator Derek Collins says the answer lies in customer service and customer relationships.   In this episode of the Social PR...

What does Malcolm Gladwell and Joe Fier have in common? They both define the ability to be a connector. You might know someone with the born talent to span many different worlds, subcultures and niches. They might be lucky enough to have traits such as energy, insatiable curiosity and a willingness to take chances. How can you be the world’s best connector? Joe Fier says it’s essential to start by...

What does it mean to own your business assets with Facebook Advertising? What are the new Facebook ads trends? How can businesses effectively market their products on Facebook? What makes a good marketing agency? To Tamara Ashworth, the answer to all these questions lies in focusing your energy on a limited area of expertise and always keeping up with new innovations.  In this episode of the Socia...

How can one start a business on Instagram? How does art practice become lucrative? According to Skin on Sundays founder Jessica Lakritz, it’s all about putting time and effort into what you’re trying to achieve. In this episode of the Social PR Secrets Podcast, host Lisa Buyer sat down with poet, artist, and business-owner Jessica Lakritz. In 2015, Jessica started on Instagram as a creative outlet...

What role does content play in Google Ads? According to Kevin Milani, nowadays using trustworthy and authentic content can be more successful than landing pages! In this episode of the Social PR Secrets Podcast, host Lisa Buyer sat down with award-winning Search Engine Marketing expert and PPC advertiser Kevin Milani . If you want to understand Google Ads , Kevin is the man to talk to. In 2019, he...