Social PR Secrets by Lisa Buyer

When one hears Grill Girl , their attention is immediately grabbed. That’s the genius of Robyn Lindars. From starting a small blog about grilling to running a successful website and appearing on the Today Show to soon launching her own magazine, Robyn is a PR expert. In this episode, she shares how she uses PR, social media, and SEO to grow her brand every day.    In this episode of the Social PR...

One of the first questions out of clients’ mouths, when they start working with a PR agency, is “when can we expect to see results with digital public relations?” The answer is: longer than with digital advertising. Online ads bring immediate but volatile results. On the other hand, digital PR slowly builds your brand and turns one-time customers into lifelong fans. If you want to learn more, you’...

February is my love it or “leave it” month. I’m feeling the ❤️ for taking ownership of things like email marketing, podcasting for PR, cannabis, and self-care. What can I do without ⚠️? Facebook ad drama, bad headlines, and LinkedIn lies. 21 things I'm doing for February that you can too. 1. Get them to open your emails  with  Subjectline.com 2. Own it.  Use this email marketing strategy for an 87...

We all know about the traditional marketing funnel. But how can you adapt it to social media ads? When using Facebook, too many people dive directly into the bottom of funnel advertising, says Facebook coach and video marketing expert Bob Regnerus . In this episode, the author of the Ultimate Guide to Facebook Advertising shares his best advice for small business, increase engagement, and more. In...

If you are a local business and public relations is not part of your digital marketing strategy, think again. In this episode, Lisa Buyer walks you through her recent presentation when she spoke at the Pubcon 2021 local search marketing conference.  Whether you are a hair salon, lawyer, plumber, restaurant, or any other local service that live-n-thrives on the map, this multi-day conference was a...

Do you feel like certain people in 2020 rinsed right through and took a piece of you? Same. Let them have it. They needed it more than you did. Now you have a new space for new opportunities.   Here are 21 things for 2021 I am doing, that you can too. 1. Mindset is a 2021 secret weapon.  Join me for this  challenge  - the deadline to join is Jan 6. 2. Snapchat advertising  - Ask me about it, exper...

You should have heard of Clubhouse by now. While the brand new social media platform is still in beta testing, it’s already being talked about by all. However, you might not be on Clubhouse yet. Why? It’s invite-only. So what exactly is this audio-only platform all about? And how can you use it to build your brand and following? Tune into this episode to learn all there is to know about the app th...

What do marketing and pop culture have in common? That’s what Brianne Fleming is trying to show the world! Being a fan herself, she realized that boy bands and other artists were able to build a following of superfans who were dedicated to their brand . And that’s when it clicked: marketers should take inspiration from pop culture. Since then, Brianne has been coaching brands to use the power of c...

Affiliate promotion is everywhere. From talk shows to influencers and big-name publications, PR agencies cannot escape the phenomenon any longer. But how exactly should you pitch a product to an e-commerce editor? What’s the best affiliate strategy? In this episode, Megan Foster tells it all, from the editors’ side In this episode of the Social PR Secrets Podcast, host Lisa Buyer delved into the b...

Search Engine Optimization (SEO) and Pay per Click (PPC) are both central to a successful PR strategy. But where should you start? What yields the best results? Find out from Navah Hopkins, Director of Paid Media at Hennessey Digital, who previously worked on SEO at WordStream.    In this episode of the Social PR Secrets Podcast, host Lisa Buyer sits down with Navah Hopkins. Navah started out in S...

Rebranding is tough. You’re getting rid of the image of your business everyone had and you might be wondering if you’re trying to fix something that’s not broken. So when is the best time to rebrand? And how should you go about it? Listen to this episode to find out from guest Nicole Enslein . In this episode of the Social PR Secrets Podcast, host Lisa Buyer chats with Nicole Enslein, CEO of Subli...

In 2021, online courses will be indispensable to any successful PR strategy. Don’t know where to start? We’ve got you covered! In this episode, Julie Hood from Course Creators HQ shares the six steps to start your own online course, plus plenty of tips! In this episode of the Social PR Secrets Podcast, host Lisa Buyer learns from Julie Hood, owner of Course Creators HQ, where she works behind-the-...

If you ask Alexis Dean, the future is female. She is the CEO and founder of Dovetail Communities, an organization dedicated to nurturing and cultivating female entrepreneurs from around the world. Based in Canada, Alexis Dean spend her days lifting other business women higher with her personalized videos, daily audio messages, weekly community meet-ups, monthly events and hopefully back to ins-per...

We all think our brand is unique. But is it really? Is your brand the first and only choice for the right consumers? In this episode, Eric Kiker, Chief Differentiable Officer at The Digestible Brand, shares what makes a brand unique, successful, and true to itself.  In this episode of the Social PR Secrets Podcast, host Lisa Buyer sits down with Eric Kiker, founder, and Chief Differentiable Office...

Sometimes, knowing less is the key to success. That’s right, you read that right. And Niraj Shah, co-founder of Mind: Unlocked is the living proof. What’s the best way to launch a new product? Why are relationships and email lists so central to starting a brand? Listen to this episode to learn more about the fascinating story of Mind: Unlocked, from idea to conception to success. In this episode o...

How did Jordan West go from failing as a Taco Del Mar franchise owner to booming as an e-commerce agency owner and mastermind host?  The secret is in the fail. What are the most effective ways to promote an e-commerce? Are Facebook ads still useful? Is last-click attribution the right way to measure success? Agency owner Jordan West shares his insights on performance marketing, PR, and more, in th...

Let’s face it, Zoom meetings suck. How can we optimize in the new normal and beyond? What are the time management skills you should teach your employees? What’s the perfect meeting length? In this episode, best selling author, keynote speakers, and CEO and founder of COO Alliance, Cameron Herold shares how to implement efficient work habits.   In this new episode of the Social PR Podcast, host Lis...

What’s the best way to get a journalist to cover your news? How do you become a writing contributor at an esteemed publication? Why isn’t ROI a complete enough measurement? In this episode, journalist and former agency owner Jabez LeBret shares his insider secrets.  In this new episode of the Social PR Podcast, host Lisa Buyer sits down with Forbes Magazine contributor, former marketing agency own...

Is connecting with employees a branch of public relations? How do you drive employee engagement? What are some tips for smaller companies during the employee onboarding process? In this episode, labor and employee expert Jennifer Orechwa discusses how positive employee relations are an essential aspect of your company’s public relations strategy.  In this episode of the Social PR Secrets, host Lis...

Is there more to Digital PR than brand mentions? How can you go viral using simple data analysis? What are the easiest ways to get published? In this episode, marketing and business genius Larry Kim shares his most effective Digital PR secrets.   In this new episode of the Social PR Podcast, host Lisa Buyer sits down with entrepreneur and marketing legend Larry Kim. Larry is the CEO of Mobile Monk...

What exactly is influencer marketing? How have influencers evolved over the past ten years? As an agency owner, how can you start working with influencers? In this episode, Nicole Balistreri , Social Media Manager at USCCA , shares her experience with influencers. In this new episode of the Social PR Podcast, host Lisa Buyer talks about all things influencers with Nicole Balistreri, a PR, and soci...

What is the Joy of Missing Out? Christina Crook states JOMO is the joy of missing out on the right things. Things like toxic hustle, comparison, and digital drain. She is known as a pioneer in the field of digital well-being. Writer, speaker, and podcast host Christina has been studying the relationship between joy and technology for over a decade. In this digital mindfulness episode of Social PR...

Can your business survive without Google? Does Facebook still work for marketing or is it just a jungle of politics and sensationalism? Is influencer marketing the new PR? Listen to this episode to hear Rand Fishkin’s hot and not takes on the digital marketing domain, start-up world, agency futures, mental health, and beyond.   In the 100th episode of the Social PR Secrets Podcast, host Lisa Buyer...

Since his days on the frontlines of crisis management on 9/11 for American Airlines to navigate the digital communications during Covid-19 , Tony Wright has expertly positioned himself to be one of the most respected experts in reputation management in this digital era.  Maintaining a brand’s online reputation is one the most valuable public relations assets; just ask Pubcon speaker and reputation...

How can you quickly get press coverage? What should PR agencies do to get PR for their own firm? Should you launch your own podcast? In this episode, Free PR author Adrian Salamunovic shares his tips and insights on how to get big press by spending little money.  In this episode of the Social PR Secrets Podcast, host Lisa Buyer and PR genius Adrian Salamunovic sat down to discuss Free PR hacks. Ad...