Social Geek

Jeremy Miller is a Brand Strategist, Best Selling Author, and founder of the agency Sticky Branding. His latest book is titled Brand New Name.  Jeremy joins us to discuss the process of naming your business or brand from planning, through a team sprint, to final a selection.   Thanks to Social Joey and Brand Journalists    

Some podcast listeners have asked if we’re doing all Coronavirus topics and updates on Social Geek.  NO Our objective is to produce compelling stories for you in the areas of marketing, technology, branding, franchising, and leadership three times per week.  For 20 minutes or so, you might want to turn off the news and listen to an interview with an interesting guest.  THANKS  ...

The Franchise News Podcast for the week ending March 20, 2020.   In the news this week: The National Restaurant Association, Mike Whatley Domino's, Richard Allison Edible Assisted Living Locators, Angela Olea Habit Burger Grill YUM Brands Code Ninjas, David Graham Dunkin Brands, Gagan Sinha Red Robin, Kristi Belhumeur Intrepid Direct Social Joey             &nbsp...

The International Franchise Association and Social Geek present: MITPod, The Marketing Innovation Technology Podcast. Kristen Pechacek and Jack Monson are back sharing trends and stories leading up to IFA’s MITCon event in Phoenix.  Today, Mike McDowell joins to discuss a disturbing trend of increasing ad budgets focusing only on lead generation at...

“Small Business Is Dead In San Francisco” From high minimum wages to extreme rents to regulations killing freelancers, California – and especially San Francisco – is an impossible place to start or grow a business according to Candace and Dave Combs. These entrepreneurs share their stories about keeping a small business going in the country’s most unfriendly business clima...

The Franchise News Podcast for the week ending March 13, 2020:       In the news this week: MVF Expositions Franchise Update Media, Gary Gardner Tutor Doctor, Frank Milner Chipotle Dickey's Barbecue, Laura Rea Dickey Express Employment Pros, Bill Stoller Hy-Vee Wahlburgers Jimmy John's, Darin Dugan Jabz Boxing, Danielle Scott Filta, Jessy Perrone Subway, Mike Kappitt Junk King, Chri...

Gini Dietrich is the founder of Spin Sucks, author, podcaster, and creator of the industry-standard PESO model. She shares the background of developing the model 7 years ago and walks us through the new updated PESO 2.0!  Gini has always been the leader advocating that Public Relations is more than a brand enhancer … it’s a business driver. Also, check out the Ce...

Franchisors AND franchisees!  Did you know I am on a mission to clear the air on one of the biggest pain points for both franchisors and franchisees of both emerging AND established franchise companies?  There seems to be a lot of confusion about who is responsible for getting people "in the door" i.e. driving leads.  Listen in for my take on this topic, incorporating my perspective...

This week’s Franchise Spotlight brings an update on Government Relations issues from The International Franchise Association’s Matt Haller and Erica Farage. We’ll cover how franchising is responding to the latest Corona Virus news, last month’s Joint Employer ruling, AB5, the PRO Act, the TLPA, and more.  If you’re a California franchisee or a franchisor with franchise par...

The Franchise News Podcast for the week ending March 6, 2020. In the news this week: MFV Expositions, Sheila Fischer International Franchise Association, Erica Farage Wendy's McDonald's Valvoline  Blink Fitness Planet Fitness, Chris Rondeau Biggby Coffee, Bob Fish Arby's, Patrick Schwing, Jim Taylor Taco John's, Kelly Hopper, Brooks Speirs Marco's Franchising, Steve Seyferth FlannelJax's, Ter...

Naira Perez, Founder of SpringHill Digital in Portland, joins to the show to discuss trends about Instagram Stories for brands. Naira shares best practices in stretching your budget and building your community with elements like polls, quizzes, and checkout. Stories are changing marketing from a one-way street to two-way street! Naira shares other paid media trends she’s s...

Today’s #FranchiseSpotlight is on Eric Stites, Founder and CEO of Franchise Business Review.  Eric shares FBR’s latest research in The 2020 Franchise Hiring Guide. The results show the latest employment trends like compensation, employee recognition, culture, and leadership. We also discuss how Gen Z is fitting in the franchise space and how bad the gender wage gap still is.&nb...

The Franchise News Podcast for the week ending February 28, 2020. In the news this week: Robert Cresanti, The International Franchise Association NLRB #Joint Employer Neighborly, Dryer Vent Wizard Jim Carpenter, Wild Birds Unlimited Mark Jameson, FASTSIGNS International Weedman Jim Holthouser, Focus Brands McAlister's Deli, Auntie Anne's, Moe's Southwest Grill Julie Masino, Taco Bell She...

The International Franchise Association and Social Geek present: MITPod, The Marketing Innovation Technology Podcast! Kristen Pechacek and Jack Monson are back sharing trends and stories leading up to IFA’s MITCon event in Phoenix. Save the date! MITCon 2020 will be Oct 28 – 30! No panels.  No booths.  No BS.  All engagement! This week we’ll chat a...

This week's Franchise Spotlight is on Tammy Dunakin, owner and franchisor of Rent-A-Ruminant. Tammy's franchise provides a valuable service for business owners, land owners, and municipalities in the form of goats!  Join us for a fun and enlightening conversation about this truly unique franchise!   Thanks to Social Joey, Franchise Expo Nashville, and VetFran!

The Franchise News Podcast for the week ending February 21, 2020.   In the news this week: The International Franchise Association AB5 Neighborly, Mike Bidwell Global Franchise Magazine Self Esteem Brands, Chuck Runyon, Dave Mortensen Wild Birds Unlimited, Paul Pickett Sport Clips, Gordon Logan Bloomin' Brands, Outback Steakhouse, Brett Patterson, Gregg Scarlett Papa John's, Amanda Clark C3,...

We're LIVE at The International Franchise Association 2020 Convention!  Michelle Killebrew of PwC / FranSuite joins Social Geek to discuss trends she's spotting in digital marketing for 2020. Michelle shares her best practices on experimenting to find new audiences, developing personas, and  engaging with customers in an active dialogue.  Thanks mu...

Howdy Folks, One of the requests I get the most by franchisors is "Help me find more franchisees!".  In this episode, I share the 4 steps you need to take RIGHT NOW if you are having trouble finding qualified franchisees.  Have a listen and let me know if you need any help with any of the steps.  In the meantime, GO BE AWESOME!

  Bob Fish and Mike McFall of BIGGY COFFEE join the show recorded live at IFA2020 with special guest Angela Coté of the Franchise Growth Catalyst podcast. Bob and Mike describe their unique partnership as Co-CEOs which is a rare success story for any brand!  They share the story of how they nearly broke up the band a just a few years ago befor...

The Franchise News Podcast for the week ending February 14, 2020. In the news this week: Simon Sinek Trent Shelton International Franchise Association, Matt Haller Global Franchise Magazine Little Kickers Famous Dave's, Dave Anderson Walk-On's, Brandon Landry Mooyah Burgers CertaPro Painters, Mike Stone Hard Rock International School of Rock, Rob Price Franworth Madison Reed Color Bar skoah Live W...

The new Chair of the International Franchise Association and CEO of FASTSIGNS, Catherine Monson is our special guest on Episode 500! Catherine shares her ideas on opportunities for (and threats to) franchising and small business in 2020. We also dive deep into her leadership principles, her dream job (listen up Fox News), and the leader with whom she would most like to have a glass of wine.&n...

The Franchise News Podcast for the week ending February 7, 2020. In the news this week: Orangetheory Fitness, Dave Long The American Heart Association Express Employment Professionals East Coast Wings + Grill Always Best Senior Care FranConnect, Gabby Wong Baguette USA, Pete Bell, Darren Tipton Tough MUdder Boot Camp, Britt Canady Celebree School, Jim DiRugeris Boston's Pizza, Katie Borger Home He...

John Jantsch is a marketing consultant, speaker, author, and leader of Duct Tape Marketing. We discuss marketing for small businesses, the challenges small biz owners face today, and what it takes to stay ahead of the competition. His latest book is The Self-Reliant Entrepreneur, which is structured as a daily challenge and inspiration. David Meerman Scott calls it “a love letter to...

Liberty Bernal is a coach / author / speaker and is the author of Let’s Do This! Liberty shares her story starting as a fitness coach and franchisor at a very young age. We’ll explore the connection between franchising & business ownership and health & fitness. Check out Liberty’s new podcast and fitness ideas and stories on her website.     Thanks to&nbs...

The Franchise News Podcast for the week ending January 31, 2020.   In the news this week: US Secretary of Labor Eugene Scalia Catherine Monson, FASTSIGNS Kristen Pechacek, Anytime Fitness Chuck Runyon, Self Esteem Brands Stacey Pool, Noodles & Company Dave McDougal, Lisa Dimson, Your Pie Gary Vaynerchuk, Vayner Media, Bojangles' Tough Mudder, Chill-N, Thrillz Social Joey Liberty Bern...