Social Geek

The Franchise News Podcast for Wednesday, May 20, 2020. In the news this week: SERVPRO, Mike Stahl Schlotzsky's, Tory Bartlett Massage Envy American Red Cross Jersey Mike's Subs, Peter Cancro Best Life Brands, JJ Sorrenti Edible Code Ninjas, David Graham Koala Insulation, Scott Marr National Restaurant Assocation, Tom Bené Batteries Plus, Joe Malmuth MayweatherBoxing + Fitness, Nick Abrahams Chris...

James Schwartz is the Vice President of Marketing and Media Strategies at RE/MAX. James shares advice for what he describes as our current “Transition from Anxiety to Adjustment,” including:   *Driving awareness to the brand with consumers *Partnering with franchisees to attract agents *Supporting agents to serve their local markets   comebackofalifetime Thanks to Soc...

Is 2020 a good time to start a business?  It’s Franchise Friday with Eric Schechterman, Chief Development Officer at Benetrends Financial. Eric speaks very candidly about what it takes to start a business in the remainder of 2020. For those ready to roll, there are amazing opportunities to be had with customers, real estate deals, talent acquisition, and financing!  If you need...

The Franchise News Podcast for Wednesday, May 13, 2020.   In the news this week: The International Franchise Association Tropical Smoothie Café, Charles Watson Chipoltle Mexican Grill, Chris Brandt David Dobrik Saladworks, Mark Mears TruGreen Young Rembrandts, Bette Fetter Glass Guru, Sean Young Wingstop, Stacy Peterson Androes Franchise Update Media MFV Expositions Franchise Springboard Intr...

The #comebackofalifetime continues with Alesia Visconti, CEO of FranServe and publisher / CEO of Franchise Dictionary Magazine. Alesia discusses the higher purpose she and her Fran-tastic team feel in helping people own a business and become entrepreneurs.  We also chat about veterans as business owners and the great work done by The International Franc...

This week’s Franchise Spotlight is on Eric Meyer, CEO of Good Life Organic Kitchen, an emerging healthy food brand that is actually growing quickly in the middle of this pandemic. How is that possible?!?  The GLO Franchising team is investing in the brand in a time when some brands are pulling back. They’re reaching new audiences using local social media influencers and offering a h...

The Franchise News Podcast for Wednesday, May 6, 2020 comebackofalifetime In the news this week: Hilton Mayo Clinic Taffer's Tavern, John Taffer Fransmart LearningRx, Kim Hanson Auntie Anne's, Heather Neary Buffalo Wings & Rings Little Caesars Ebert and Gerbert's, Eric Wolfe H&R Block, Jeff Jones Mr Handyman, JB Sassano Molly Maid, Mary Kay Liston iCRYO, Mark Murdock Taco John's, Barry Wes...

Today’s guest is George McGehrin, President of The McGehrin Group, focusing on executive recruitment, branding, and coaching along with helping executives tell their story to further their careers. George advises execs to “Always Be Networking” -- not just when you suddenly need help. Now more than ever, giving more than you take is the key to building better business relationships! Text...

Today’s Franchise Spotlight is on Tony Darden, President of MOOYAH Burgers Fries and Shakes. Tony shares his team’s plans for getting the franchisees and the brand to the other side of the pandemic. These include financial assistance, guidance through the federal stimulus, addressing safety concerns, and marketing to move the business forward.  We also discuss the ext...

The Franchise News Podcast for Wednesday, April 29, 2020. comebackofalifetime In the news this week: Driven Brands Local Marketing Solutions Group, Al Croke Money Mailer, Tom Baber FAT Brands, Fat Burger, Andy Wiederhorn Jersey Mike's Feeding America TITLE Boxing Club, Susan Boresow Ziebart, Edmund Russell Chicken Salad Chick, Scott Deviney Zaxby's, Joel Bulger Fisher-Zucker, Lane Fisher Fish...

Is Covid-19 actually good for marketers? Kasey Skala leads marketing strategy at The Cerner Corporation. He says the pandemic is causing marketers to rethink what social media means for their organization and reevaluate the role their content is playing in the lives of consumers.  Connect with Kasey on Twitter at @kmskala Thanks Social Joey, The Internationa...

Kristen Pechacek of Self Esteem Brands returns to share digital marketing best practices for Franchise Development in the Covid-19 era. We chat about the delicate balance of where in the buyer’s journey Franchise brands should currently be focused.  We also discuss fran dev messaging strategies beyond the value proposition and point of differentiation, and now including more co...

The Franchise News Podcast for Wednesday, April 22, 2020.   comebackofalifetime In the news this week: McDonalds Yum Brands Inspire Brands InternationalFranchise Association, Robert Cresanti  Chik-fil-A OXXO Care Cleaners Kolache Factory, Dawn Nielsen Rave Restaurant Group, Pizza Inn, Pie Five Pizza Checkers & Rally's, Frances Allen Subway Feeding America  Interim Healthcare, Je...

Today’s guest is Sean McCaffrey, CEO of GSTV.  Sean shares the story of the boom of location-based video advertising and content. We discuss how his team, advertisers, and brands are pivoting to due to Covid-19 and what trends and consumer behavior might linger.    Thanks to Social Joey and The International Franchise Online Expo.   &nbsp...

Jennifer Jackson is the Vice President of Development at Hungry Howie’s Pizza. She shares her story of growing up in the franchise and pizza industry and becoming a leader in what were traditionally male-dominated spaces.  Jennifer also takes us through how the current pandemic crisis is changing the franchise business today and what changes will stay with us long term.  ...

The Franchise News Podcast for Wednesday, April 15, 2020   In the news this week:  Franchise Update Media, Therese Thilgen NRD Capital, Aziz Hashim Franklin Junction Pet Suppliers Plus, Chris Rowland Soccer Shots McDonald's Biggby Coffee Fatburger CareerPlug Seniors Helping Seniors, Daniel Jan MOD Pizza, Josh Guenser Global Franchise Group, Paul Damico McDonald's, Mason Smoot Potbelly, S...

Richie Huffman, CEO of Celebree School, joins the show today to share ideas on leading a team of educators as well as franchisees and business owners.  We’ll also discuss team building and leadership during and after the pandemic crisis   Thanks to Social Joey and Better. 

Allison Schlanger and Alison Qualter Berna are co-founders of songs for seeds, a New York City - based 'more than music' franchise for kids that focuses on teaching critical aspects of early childhood development.  We’ll dive into how the brand has quickly pivoted to a new online classes model that still keeps the kids connected to their teachers....

The Franchise News Podcast for Wednesday, April 8, 2020. In the news this week:   School of Rock, Rob Price Society of Prevention of Teen Suicide Edible Terminix Commercial, Greg Rutherford Potbelly, Brandon Rhoten Subway Little Caesar's Domino's Hilton Walk-On's Sports Bistreaux Best Life Brands, J.J. Sorrenti Goddard School, Dennis Maple songs for seeds Intrepid Direct Social Joey &nbs...

Maayan Gordon is a TikTok coach with 2.3 Million followers! She shares ideas for getting attention and keeping followers through creative and complex tactics on the wildly popular video streaming app.  We’ll discuss: Interesting examples of brands that are doing on TikTok nowThe 3 types of ads on TikTok including influencer marketing, and what works best. The sweet spot in video len...

Andrea Mundie is the Co-founder, CEO, and President of skoah. We dive deep into the important actions for leading a brand through the challenges of today including:  Maintaining your Core Values through these dramatic shifts   Keeping your brand and yourself moving forward  Listening to what your partners are feeling and what they need    Rolling o...

The Franchise News Podcast for Wednesday, April 1, 2020.   In the news this week: MFV Expositions, Sheila Fischer International Franchise Assocation, Paul Rocchio Ziebart Tropical Smoothie Café, Charles Watson CMIT Solutions Dale Carnegie, Joe Hart 7-Eleven College Hunks Hauling Junk, Omar Soliman World Vision Feeding Children Everywhere Photofy Penn Station East Coast Subs National Down Synd...

Author and Brand Strategist Jeremy Miller of Sticky Branding is back to discuss marketing during the pandemic. Jeremy’s team is diving into Crisis Marketing and advising business owners how to change their strategies to find new customers and generate business in our new normal.   Thanks to Social Joey and Better. 

  Matt Kurowski is a Franchising vet: a former marketing supplier, franchisor COO, and now franchisee with The Lash Lounge. He shares his views on operating in the current Coronavirus era and the importance of strong partnerships needed to survive and come out of this ready to grow.   Reach out to Matt with further questions on LinkedIn or at mkurowski@thelashlou...

The Franchise News Podcast for Wednesday, March 25, 2020. In the news this week: College Hunks Hauling Junk, Nick Friedman Papa John's, Marvin Boakye 7-Eleven, Joe DePinto Aaron's Self Esteem Brands, Chuck Runyon CD One Price Cleaners, Rafiq Karimi Jr Blue Frog Plumbing + Drain, Thomas Dougherty Naranga, Tariq Farid