Becky Brown & Laurie Graham Ertl
Smart Soulful Business with Becky & Laurie
You can build a business that’s both purposeful and profitable - and we’re living proof it’s possible. Between us, we’ve launched courses, run communities, and coached women worldwide, all while keeping our faith, our sense of humor, and our sanity intact. This show is for Christian women entrepreneurs who want to grow with smart strategy and emotional intelligence, in ways that fit your life, not consume it. Each week, you’ll hear honest conversations, grounded strategy, and faith that fuels your business in real, practical ways.
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Becky Brown & Laurie Graham Ertl
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Podcast-Website
Neueste Folge
26. Aug 2026
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022: Your First Book: The Goal Isn’t ‘New York Times Bestseller’ (Here’s Why) 25.02.2026 26:27
We often put impossible pressure on a first book - and then wonder why it never gets finished. In this episode, we talk about why your first book doesn’t need to be big, definitive, or impressive to matter. We explore how releasing outcome pressure actually creates momentum and why small, clear, finishable books often do the most good. We’re all about choosing progress over performance and lettin...
021: Publishing Isn’t What It Used to Be - and That’s Actually Good News 18.02.2026 28:24
Publishing has changed dramatically, and for most people, that’s a gift - not a loss. In this episode, we unpack how self-publishing and Amazon KDP have reshaped the book industry and removed many of the barriers that used to keep meaningful books hidden. We talk honestly about fear, overwhelm, and the myth that “anyone can publish now, so does it even matter?” If publishing feels intimidating o...
020: Why Everyone Should Write a Book (And Why So Many Never Do) 11.02.2026 26:08
So many people want to write a book — and quietly carry the disappointment of never doing it. In this episode, we talk about why that desire matters, why finishing is often harder than starting, and why writing a book is about growth, clarity, and courage — not ego. We explore what keeps people stuck and why “someday” so often turns into never. This is a permission-giving conversation for anyone...
019: Living Softly: A New Way to Hold Work, Business, and Creativity 04.02.2026 39:27
What if the opposite of hard isn’t easy —but soft ? In this episode, we talk about what it looks like to live and work softly in a world that constantly tells us business, selling, and creativity have to be hard. Not soft as in vague or wobbly - but soft as in grounded, steady, and kind to ourselves while we do meaningful work. This is a conversation about pressure, language, and the quiet ways w...
018: Ethical Scarcity: Timers, Flash Sales & Deadlines (That Don’t Feel Manipulative) 28.01.2026 25:56
Many new entrepreneurs hesitate to use deadlines and timers because they’ve only seen them used with pressure, urgency hacks, or gimmicks that don’t match their values. But ethical scarcity isn’t about manipulating anyone — it’s about honoring your capacity, giving people clarity, and creating a structure that feels respectful to everyone involved. In this episode, we’re breaking down how to use...
017: Selling Without the Ick: How to Share Your Offer Without Cringing 21.01.2026 26:43
Selling shouldn’t make you feel awkward, sweaty, or like you’re suddenly doing a bad impression of a salesperson. You don’t need a sales persona — you just need language that feels honest, human, and aligned with who God actually made you to be. In this episode, we’re showing you how to share your offer without cringing, without pressure, and without pretending to be someone else. Think grounded...
016: Your First (or Next) $1K: The Simple Path to Revenue Without a Huge Following 14.01.2026 30:31
Most women think they need a big audience, a perfect funnel, or a viral moment before they’re “allowed” to make money. But your first (or next) $1K doesn’t come from the internet magically discovering you — it comes from simple offers, real relationships, and the kind of service that feels steady, not salesy. In this episode, we’re breaking down how early revenue actually shows up — and why it’s s...
015: Building Offers That Actually Sell (Without Feeling Salesy) 07.01.2026 28:05
So many of us want to create something meaningful, but we get stuck on the offer itself: what it is, who it’s for, and why it matters. In this conversation, we talk about how to build an offer that fits the way we’re designed and meets a real need in someone’s life. When the offer is strong and honest, sharing it feels natural - not salesy or pressured - because the value is already clear. In th...
014: Q1 Planning for Soulful Entrepreneurs: What to Focus on First 31.12.2025 31:36
If you’re heading into January already feeling behind, you're not alone! Join us as we talk about how overwhelming January can feel - and why you don’t need a big plan or fresh motivation to move forward. Instead, we walk through a simple way to decide what actually deserves your attention first, even with limited energy. This conversation is about making Q1 workable for your life and your g...
013: What Jesus Taught Us About Influence (A Soulful Christmas Eve Episode) 24.12.2025 26:46
Influence doesn’t have to be loud, public, or polished. Jesus showed us that the most transformative impact often begins quietly, in hidden places where nobody is keeping score. In this Christmas Eve reflection, we explore what His life teaches us about presence, humility, and the kind of influence that changes people without ever trying to impress them. This episode is an invitation to rest, br...
012: Hard Launch, Soft Launch, or Reveal? How to Start Something Without the Stress 17.12.2025 24:48
Launching a new product, offer, or podcast doesn’t have to be loud, stressful, or perfectly planned. Most of us were never taught what a “launch” actually is — which is why it feels so intimidating. In this honest, behind-the-scenes conversation, we unpack the three real ways to bring something into the world: a hard launch, a soft launch, or a reveal. If launching has ever felt confusing, press...
011: Why Every Small Business Needs an Email List (And Why It Matters More Than Social Media) 10.12.2025 27:05
Your email list is the only part of your business you truly own — and it matters more than social media, no matter what stage you’re in. In this episode, we break down why even a small list can make a real difference, what actually builds trust over time, and how to figure out which stage of email growth you’re in so you can take the next right step without pressure. In this episode, we’ll explor...
010: Do You Really Need SEO? How to Know When It Matters (and When It Doesn’t) 03.12.2025 26:56
Most of us didn’t start our businesses dreaming about keywords and algorithms — we just wanted to help people and share what we love. But at some point, we realize: if people can’t find us, we can’t help them. In this episode, we’re talking about when SEO actually matters, when it’s okay to follow your gut instead, and how to make those choices without losing your voice or your sanity. Listen in...
009: Choosing the Right Experts, Coaches, & Consultants (Who Get You and Your Business) 26.11.2025 25:32
If you’ve ever wondered whether a coach or consultant is really worth it - or felt scared of wasting money - you’re not alone. In this episode, Laurie and Becky talk about how the right kind of help can completely change your business (and your confidence). Together, they’ll unpack how to find experts who actually get you - your values, your voice, and your vision - so your investments move you f...
008: What’s Worth It - The Best and Worst Money We’ve Spent as Entrepreneurs (and How to Choose Better) 19.11.2025 26:38
Every entrepreneur faces that tension between playing it safe and stepping into growth. In this episode, we share the best and worst money we’ve ever spent, from big wins to expensive lessons, and what helped us start spending with more confidence and less guilt. You’ll walk away seeing every dollar you spend (or save) as part of your leadership, not a test of your worth. Listen in to hear: How...
007: You’re the Boss of Your Time: Breaks, Sabbaths & Seasons That Work for You & Your Business 12.11.2025 26:13
We built our businesses for freedom, but it’s easy to forget we’re the ones who get to choose what that looks like. In this episode, we’re talking about building breaks and sabbaths into real life, like how Becky planned her postpartum time off and how Laurie gave her team December off last year. Together, we’re unpacking how rest can be strategic, time can be led with wisdom, and seasons can ac...
006: The Biggest Mistakes We See New Entrepreneurs Make (and How to Avoid Them) 05.11.2025 38:57
Running a business doesn’t have to mean constant hustle, overwhelm, or insecurity. In this episode, we’re sharing the biggest mistakes we’ve seen women make at every stage, including a few we’ve learned the hard way - things that waste time, drain energy, or pull us away from what really matters. We’ll talk about how to work with focus, build healthy rhythms, and create a business that fits your...
005: How to Create Content That Connects (Even When You’re Out of Words) 29.10.2025 33:48
It’s easy to overthink content and freeze up in front of the blank screen. But content doesn’t have to be complicated. We just overthink it. In this episode, we’ll talk about how to take the pressure off your content, share one real piece of your bigger story, and post in a way that actually connects. We’ll cover: The difference between social content, free content, and paid content How to simpli...
004: How to Build a Business Without Burnout (Faith + Strategy That Works) 22.10.2025 40:17
Burnout isn’t a badge of honor — it’s a warning sign. Too many women build their businesses at a pace that costs them peace, sleep, or connection. In this episode, we’re talking about how to build rhythms that honor your capacity, your faith, and your current season — so your business can grow without draining you. We’ll cover: How to notice when your capacity is slipping What boundaries look lik...
003: Why Your Business Feels Stuck (And How to Get Unstuck Today) 15.10.2025 30:08
Feeling stuck doesn’t mean you’ve failed. It means you’re ready for clarity. Many women spin their wheels in business because of hidden roadblocks like comparison, lack of focus, or fear of moving forward. In this episode, we’ll unpack why you feel stuck and what to do to get momentum back. We’ll cover: 3 hidden reasons you feel stuck (it’s not laziness) Simple shifts to restart momentum right a...
002: The 3 Cs of Business Growth — Content, Community & Conversion Explained 08.10.2025 28:25
Business doesn’t have to feel like a mystery. There are three simple building blocks every entrepreneur needs to embrace: content, community, and conversion. Each works together to grow your business, and if one is missing, you’ll stall. In this episode, we’ll explain what they are, how they connect, and why this simple framework is enough to grow with confidence. We’ll cover: Why most women foc...
001: Stop Overthinking: 3 Simple Steps to Start the Business You Actually Want 01.10.2025 27:01
Overthinking kills more businesses than failure ever will. We see so many women paralyze themselves trying to make the “perfect” decision, when the truth is that we learn by doing, not by stalling. In this episode, we’re walking you through three simple, practical steps that cut through the noise so you can start building momentum. Whether you’re building a blog, a shop, courses, or a coaching...
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