Smart Selling Steps

Kardinia Property co-founders Jackson and Sara Wilson unpack what it really takes to earn a client's trust, why their different strengths make them better together, and how Sara went from primary school teacher to one of Australia's most recognised female agents.

In this episode the team breaks down what is really happening in the local property market right now. They explore stock levels vendor discounting and whether we are shifting toward a buyers market. You will also hear new data on what sellers care about most why many buyers never pay their full price and how pricing strategy shapes outcomes.

In this episode, Sara unpacks the unusual “two-speed” property market currently playing out across Geelong. With buyers flooding the sub-$750k segment while higher-priced homes take longer to move, Sara breaks down what’s driving the split and how it’s affecting sellers, investors, and first-home buyers. Sara explores recent suburb-by-suburb performance, including days-on-market differences, price...

In this episode, Sara and Mandy unpack the major legislative changes reshaping Victoria’s rental market. From newly enforced minimum standards to extended rent-increase notice periods and the complete ban on rental bidding, the team explores what these reforms mean for both landlords and renters. Sara shares insights into the shift from a soft-launch period to full legislation on the 14-point mini...

Spring is often hyped as the season to sell your home, but is it really the golden ticket agents claim? In this episode of Smart Selling Steps , Jackson and Sara Wilson bust the biggest myths about spring selling. They explore why more listings do not always mean better prices, how auctions can feel more like gambling than strategy, and the four key factors that truly drive a great sale: presentat...

In this episode, we dive into what’s driving renewed interest in Geelong’s property market. From infrastructure projects and job growth to rising investor activity and increased buyer demand, we explore the key indicators pointing to a market on the rise. If you’re thinking about buying, selling, or investing in Geelong, this is the insight you need to hear.

In this episode of Smart Selling Steps, Jackson and Sara Wilson break down the four essential elements to successfully selling your home: the right agent, quality marketing, strong presentation, and — most importantly — the right price. They discuss why price is the linchpin of a successful sale, share real-world examples (including a hoarder house that sold fast!), and offer practical advice for...

In this episode of Smart Selling Steps, Nathan George teams up with co-founders Jackson and Sara Wilson to unpack the power of competition in the Geelong property market. Discover how to effectively leverage competitive buyer interest to achieve the best price when selling your home, and learn critical strategies to avoid common pitfalls. Buyers aren’t left out either - we explore how you can skil...

In this episode of Smart Selling Steps, we kick off 2025 by diving deep into the state of the Australian real estate market. Jackson and Sarah Wilson discuss the latest market trends, interest rates, and the impact of investor movements in Greater Geelong. They explore why unit prices have dropped significantly, the challenges of land sales, and what it means for buyers and sellers in a balanced m...

Uncover "What Buyers Want" with expert insights from a seasoned buyer’s advocate in this episode of Smart Selling Steps. Host Sara sits down with Vicky Whittaker from Elite Buyer Agents to discuss the critical role of a buyer’s advocate, including how they help investors and homeowners navigate the property market. Learn how to identify the best properties, avoid common pitfalls, and make data-dri...

In this episode of Smart Selling Steps, we team up with Michael Harvey from Get Moving Geelong and Stuart Day from Fennelly Legal to unravel the mysteries of a smooth moving process after selling your property. From early decluttering and packing strategies to understanding the legalities of settlement day, this episode is packed with insights to ease one of life’s top stressors. Whether you’re na...

In this episode of Smart Selling Steps, we explore the legal intricacies of preparing your property for sale with special guest Stuart Day from Fennally Legal. Learn the key differences between lawyers and conveyancers, the importance of a watertight Section 32 and contract of sale, and how to navigate challenges like building defects, family disputes, or probate delays. Whether you're selling due...

Preparing your property for sale or keeping your investment property in top shape? This episode dives into the essential techniques for achieving streak-free, sparkling windows that leave a lasting impression. Learn why traditional products like Windex and vinegar might not be your best bet, and discover expert tools and methods for professional-level cleaning. Whether you're a homeowner looking t...

Join hosts from the Kardinia Property as they sit down with mortgage experts Laura and Luke to uncover essential tips for navigating the real estate market. From understanding credit scores and cleaning up financials to leveraging broker expertise for the best loan deals, this episode is packed with practical advice for first-time buyers, seasoned homeowners, and everyone in between. Learn how to...

In this episode, the dynamic duo, Jackson and Sara Wilson, explore how the real estate market is shifting from a buyer's to a balanced market, and what it means for sellers and buyers. With the festive season fast approaching, they bust myths about holiday sales, offer strategies for selling during the Christmas period, and share insights into leveraging market trends. If you’re considering sellin...

Join Jackson Wilson from Kardinia Property as he guides you through some common pitfalls like overpricing your property and rejecting the right offers to strategies for maximising property access. Jackson breaks down complex real estate scenarios with clear, actionable advice. Whether you’re buying or selling, we provide insights to help you avoid costly mistakes and make smart decisions.

In this episode of Smart Selling Steps , Co-founder and director Jackson Wilson discusses the most common property-selling pitfalls and how to avoid them. From underpricing and overpricing to managing first impressions and agent negotiations, this insightful conversation sheds light on the strategies sellers can use to navigate today’s property market successfully. Whether you're selling your home...

Dive into the intricacies of the 'smart sale' process with Jackson Wilson from Kardinia Property, as we explore the ethical and strategic facets of real estate transactions. This episode delves into the origins and principles of the smart sale, pioneered by Andrew Trim, and how these strategies minimizs risks for sellers while maximising property values. Discover the importance of ethical...

Stay ahead of the curve with our latest episode on navigating current real estate trends in the Geelong property market. The team at Kardinia Property provides expert insights into market dynamics, helping you understand the trends and how to leverage them for a successful property sale.

In this episode of Smart Selling Steps with Kardinia Property, host Nathan George and founder Jackson Wilson delve into the Quadrant Strategy for real estate negotiations, covering the key elements of Attachment, Knowledge, Relationship, and Risk. Learn how to manage emotional attachment, leverage market knowledge, build trust, and mitigate risks to achieve the best outcomes in property sales. Whe...

Jackson Wilson, Director of Kardinia Property, discusses real estate pricing and marketing strategies. He explains the benefits of using a 'No Price' strategy like auctions over a stated asking price, highlights common flawed pricing tactics, and emphasizes the importance of setting a genuine asking price close to market value. Jackson covers the concept of the 'de facto list price,&#3...

This episode delves into the nuanced decisions faced by potential homebuyers choosing between new estates and established suburbs in Geelong. Our experts from Kardinia Property discuss a variety of factors influencing these decisions, including infrastructure, community vibes, investment potential, and market trends.

In this revealing episode, Jackson and Sara dive deep into the standard fee structures of typical real estate agencies, discussing the components that make up the total cost to the seller, including commission and marketing fees. They shine a light on the risks vendors face with upfront marketing costs, the strategic play between online and print media platforms, and how these practices can someti...

Tune into our latest podcast for a comprehensive analysis of the 2024 Geelong property market. We feature insights from experts like Terry Ryder, discussing property prices, rental market changes, and micro market trends in Geelong. Get valuable tips on choosing the right real estate agent, and learn what questions to ask to ensure the best decision for your property needs. This episode is a must-...

Our last podcast episode of the year is here! 🎧 Join us in the festive spirit as we share valuable insights on navigating the holiday market in Geelong while selling your property.