Gloria Chou

Small Business PR

For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies. The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated. Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SE...

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Autor

Gloria Chou

Kategorie

Business

Podcast-Website

www.gloriachoupr.com

Neueste Folge

2. Nov 2026

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End of Year and Beginning of Year Angles Anyone Can Pitch to Media 05.12.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Get ready to take the next step to make this year the time that you really go from unknown to being seen, heard, and valued. Tune in to this episode, and discover the end-of-year and beginning-of-year an...

How this Wellness Coach Landed Top-tier Media Features Without PR Experience or Connections with Ivory Howard 28.11.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Let this episode show you the untraditional but proven ways to discover how you can finally use visibility to land that top-tier media feature you deserve! Topics We Discuss in this Episode: Why visibili...

The Worst Pitches I've Ever Received (Don't Let This Be You!) 21.11.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business If you want to go out from being unknown to being seen, heard, and valued, you must learn the right way to pitch. This episode will help you create a pitch that not only gets noticed but is credible, rel...

Pitching Holiday Gift and Product Guides with Reporter Victoria Giardina 14.11.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Discover the experts' methods and nuggets of PR wisdom, so you can successfully pitch these journalists and land that feature you truly deserve.   Topics We Discuss in this Episode: Discovering the...

How This Sustainable Wellness Founder Got Free PR Without Ads or Agencies with Eco-Conscious Entrepreneur Natalie Lennick 07.11.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business If you are on a personal mission to add value to the world through your small business, then this episode is what you need.   Topics We Discuss in this Episode: How to find your deeper WHY and weave that...

How to Pitch Your Product for Shopping Guides with Emily Cieslak 24.10.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business If you're thinking of pitching for a product guide or something that's seasonal, this episode is for you. Access the journalist's mind on what comprises the winning pitches that help busin...

5 Things All My Top PR Students Have in Common That Gets Them Featured Over and Over Again 17.10.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business If you're still on the fence, waiting for the 'perfect' moment, I'm telling you it's time to take action for your small business. The best step you can take now is to tune in to...

How to Get Your New Product in Gift Guides from First-time Founder Kim Behzadi 10.10.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business If you're serious about getting your products featured on gift guides, take that first PR step by tuning in to this episode. You'll discover how to get started and learn to adapt along the way,...

How Service-based Businesses Can Land 20+ Free Media Features with Dr. Noor Ali 03.10.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business If you're ready to be featured as the industry expert and the go-to service provider, tune in to this inspiring episode that will surely help grow your service-based business while giving value to t...

How to Connect with Your Audience This Holiday Season through Gift Guides with Jessica Toscano 26.09.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Let's take a deep dive into finding the reason for every season for your products, so you can finally land that gift guide feature you genuinely deserve! Topics We Discuss in this Episode: The disti...

Most Commonly Asked Questions About Getting into a Gift Guide or Product Roundup 19.09.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business If you have plenty of questions about landing that feature on gift guides and product roundups, the chances are you'll have your questions answered in this episode. Topics We Discuss in this Episode...

How to Get Your Products Ready for the Holidays with Jacqueline and Minna 12.09.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business This episode is meant to help you and your products be more ready than ever!   Topics We Discuss in this Episode: Small business realities before the holidays Using your best sellers to get through the h...

Dos And Don'ts of Pitching to Journalists to Get PR for Your Small Business with Jessica Toscano 05.09.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Join us as we dive deep inside the mind of a journalist to understand how they think and what they are exactly doing with your PR pitches. Once you know the dos and don’ts of PR, you will be more confide...

What Great Press Releases Have in Common 29.08.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode, let's take press releases from being good to great by understanding how PR works for journalists and, most importantly, by studying examples of press releases I have written that ac...

Lessons Learned from Pitching and Getting onto 100+ Podcasts with Stacy Tuschl 22.08.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode, we invited Stacy Tuschl, also a PR expert, to share with us the most important PR lessons she got from pitching and appearing on over 100 podcasts.   Whether you're new to PR or hav...

How to Land Top-tier Media Interviews and TEDx Talks as a Young Immigrant Content Creator with Sandy Lin 15.08.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this special episode, I would like to show you how you can overcome what you think is impossible in your PR journey. Not even age, ethnicity, academic background, or inexperience can hold you back fro...

5 Things I Learned from Sending 1000+ Cold Pitches to Journalists 08.08.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business So immerse yourself in this special episode as we take a deep dive into the things you should know about cold pitching! Topics We Discuss in this Episode: Realizing the truth that you always have the pot...

Strategies and Trends from a Podcast Industry Insider, How to Leverage Podcast Guest Appearance for Your Business with Travis Albritton 01.08.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Whether you want to launch your own podcast, become more confident in your media features, or hope to guest in someone's podcast, this special episode is the right place for you!  Topics We Discuss...

How Introverts Can Speak Up, Talk to Media, and Structure Podcast Interviews with Communications Strategist Madeline Schwarz 25.07.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode, our guest, Madeline Schwarz, shares practical insights and suggestions on how you can pitch yourself if you find it difficult to speak up or if you lean towards being an introvert. Topic...

Spring/Summer Story Angles Editors and Publications Will LOVE 18.07.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode, we’ll take time to emphasize the importance of story pitching during spring/summer. Most importantly, it’s also high time that we use our creative juices to write those pitches that edit...

How this Wellness Coach landed Top-Tier Media Features without PR Experience or Connections with IVORY HOWARD 11.07.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business If you fear showing up or don't exactly know the steps to be more visible to journalists and businesses, you may miss out on many PR opportunities. Let this episode show you the untraditional but pr...

How to Use Press Releases to Get PR and SEO for Your Business with E-Releases CEO Mickie Kennedy (part 2) 11.07.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business This is part two of our deep dive into press releases. In case you missed the last episode, we talked about what a press release is and how to use them as your leverage. If you want to catch up on that e...

How to Use Press Releases to Get PR and SEO for Your Business with E-Releases CEO Mickie Kennedy (part 1) 04.07.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Mickie Kennedy, founder, and president of eReleases .  His company helps businesses, startups, and authors get website traffic and better quality customers through coverage in the media. Start attracting...

How to Hack LinkedIn and Get Your DM Opened by Journalists and Strangers (PR Starter Pack bonus) 27.06.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business You can’t miss this episode and training. Let’s optimize your LinkedIn profiles now and get you connected with the right people! Topics We Discuss in this Episode: Why you should optimize your LinkedIn p...

How to Write an Op-Ed and Contribute to a Top-tier Publication with Entrepreneur Kristy Carruthers 20.06.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode Kristy Carruthers, can help you not only identify your story, but she'll discuss how you can assemble all the 'mess' in your narrative and turn these 'messes' int...

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