commonsku
skucast
Welcome to skucast, the #1 podcast for entrepreneurs in the print and promotional products industries. skucast shines a light on our industries' best work, features maverick personalities, and discusses what’s really involved in running a modern print or promotional products business. skucast is the official podcast of commonsku.
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Episode 277: PPAI 100, The Industry Leaders with Dale Denham 07.07.2023 31:31
Dale Denham joined PPAI as president and CEO in 2021, leading the rebound of the industry’s largest trade association following its 50% loss of revenue and staff due to COVID restrictions. Dale has guided the organization, now growing once again, through an explosion of industry initiatives, driving digital transformation and corporate social responsibility while also raising awareness of the powe...
Episode 276: How “Brand EQ” Drives Smarter Sales (A Chat with Touchstone's Andrea Stoll) 30.06.2023 28:52
Andrea Stoll is a brand fanatic. A graduate from one of the most prestigious business schools in the world, Babson, with an MBA in entrepreneurship and entrepreneurial studies… she’s a veteran of brand experience through her work with some of the greatest brands in the world, including Nike, Vans, Reebok, and Converse — and today, she advises clients and serves as director of brand engagement for...
Episode 275: How Team Work & Play Drive Innovation (Lessons From Our Offsite) 23.06.2023 34:02
We recently hosted a company retreat, but “retreat” is not the right word; it was a combination of competition, collaborative brainstorming, a values-building, peer-to-peer gathering experience …. We learned a lot. About how to bring your team together in a way that fosters ingenuity, about how to spark the most progressive ideas to help our customers, and it included our own hackathon, values ex...
Episode 274: Is Process the Missing Key to Unlock Growth? A Chat with EOS Leader, Mike Paton 16.06.2023 31:10
Mike Paton has spent a lifetime learning from entrepreneurs. He’s an author, speaker, EOS Implementer, and host of The EOS Leader Podcast.
Episode 273: Embracing An Abundance Mindset With Slowtide’s Kyle Spencer 08.06.2023 33:12
Three friends are laid off from their jobs around the same time, and one thing they have in common is a love for all things outdoors, including surfing. They decide to start, of all things, a beach towel company. After a scrappy and humble start investing their last dollars in the business, fast forward a few years, and the company born as Slowtide is now partnering with famous bands like the Wu-T...
Episode 272: The Song of Significance with Seth Godin 30.05.2023 41:38
Our good friend Seth Godin released a new book today, May 30th, and in concert with his new book, Seth joined us to pre-record today’s conversation so that we could publish it simultaneously when the book dropped, the book is called, The Song of Significance: A New Manifesto for Teams and it’s a management book for a new era.
Episode 271: Plant-Based Streetwear with Eric Liedtke, Unless Collective 26.05.2023 31:15
Eric Liedtke was responsible for ushering in some of the most famous collabs ever produced such as Kanye West’s Yeezy and Beyonce’s Ivy Park. And now, Erik has stepped away from all that and started a fascinating brand called Unless Collective. Unless makes plant-based streetwear designed to leave zero plastic waste.
Episode 270: How Promo Pros Get Unstuck with Debbie Grishman 19.05.2023 35:49
Debbie Grishman founded Cowdin Collaborative to help leaders get unstuck. Think of Debbie as a Peloton instructor for your career or a fiercely intelligent counselor for your business, she has nothing but your best interests at heart, she’s an intense listener and coach, and she has only one ambition: to help you discover roadblocks and realize a better (or maybe clearer and less confused) version...
Episode 269: The Obsession with Original Favorites, a chat with Pete Drago and Evan Toporek 12.05.2023 45:00
Clients are seeking higher quality merchandise experiences as evidenced by some of the most notable distributors seeking the Original Favorites brand, join us to hear why!
16 Inspiring Ideas and Bold Trends from commonsku’s CEO Summit 05.05.2023 11:22
The most encouraging part of CEO Summit? To hear how humble beginnings led to incredible growth, humility, challenges, opportunities, and seasons of overcoming and winning.
Episode 268: How an Effective Rebrand Strategy Can Achieve Organizational Harmony 27.04.2023 33:06
In today’s episode, we ask Pierre and Camila to break down the process they went through and the impact it has had on the clarity of their mission. Plus, we talk about the difficulty of navigating –as a supplier– between providing transparency as a manufacturer and working through their distributors while creating a memorable brand for both.
Episode 267: Projects in Europe? The UK? Steven Ward's Your Guy 20.04.2023 34:49
More and more distributors are faced with the challenge of serving International clients, sometimes it’s just one project, a client that requires merchandise drop-shipped anywhere in the world. At other times, it’s an RFP opportunity that requires international expertise.
Episode 266: How to Craft a Visual Identity That Sparks Curiosity + Speaks Truth 13.04.2023 43:00
Kate Hallett, CMO at Harper + Scott is one of my all-time favorite guests because she is a) brilliant b) she doesn’t hold back, she’s very forthcoming about her experiences and c) has expertise as a client, a journalist, and a distributor/agency.
Episode 265: How MediaTree Rewards Uses ChatGPT to Innovate, with Brian Duran 06.04.2023 27:24
Brian Duran has been an essential part of Media Tree’s growth and success over the past decade. You’ll soon see he’s a logistical strategist and is constantly thinking about how to drive innovation through tech in digital promotions and rewards. Brian is a leader in the digital reward space, a category that has become increasingly popular in a post-COVID world.
Episode 264: The 10 Disciplines for Maximizing Your Energy with Rob Dube, CEO, imageOne 30.03.2023 26:58
If you are struggling with any of these: getting the most out of your day, prioritizing the important things, planning, even just feeling lost in the volatility of change in business — have we got a refreshing episode for you.
Episode 263: The Critical Components to a High-Performing Website 23.03.2023 27:08
This year, many distributors are in the process of rethinking their brand strategy and their visual identity, including, of course, their digital presence, and whether you are doing this or not, there are some big changes coming with Google Analytics on July 1 that everyone needs to act on now, which is why we invited our in-house expert on Digital Marketing, Luke Williams, to the skucast to talk...
Episode 262: The New Gen of Promo Pros with Ethan Dowie, Indigo Promotions 16.03.2023 20:25
Ethan Dowie is the customer-obsessed CEO of Indigo Promotions, a top branded merchandise distributorship located in New York. Ethan’s 25 years old, with a passion for building businesses, his goal is to create the most innovative and successful distributorship in the world, one that puts the needs of its clients first.
Episode 261: Tech Summit: The Largest Gathering of Technologists in the Promo Industry 09.03.2023 49:04
About two weeks ago, the largest gathering of technologists in the promotional products industry happened at PromoStandards Tech Summit. Over 150 attendees from over 60 companies gathered together at the premier tech event, and today on the skucast, we’re sharing with you a glimpse behind the scenes at Tech Summit, which includes a panel led by commonsku’s CEO Catherine Graham and also, a brief br...
Episode 260: Workplace Conflict is Healthy? A Chat with the “Teamwork Doctor,” Liane Davey 02.03.2023 30:30
Today, we talk with Liane all about conflict: how to do it right, how to channel it for good, how to not let conflict become a debt snowball, and how to flip the fight for good!
Episode 259: The Economics of Fast-Growth with Sterling Wilson, President of Pop! Promos 23.02.2023 42:28
Sterling Wilson is the founder and President of Pop! Promos and somewhat of a polymath with deep expertise in the supply chain which also gives him a very unique perspective on US-China relations at the moment and its potential ramifications for our industry.
Episode 258: Creating a Sustainable Protest Brand with Jerry Wheeler, CEO of Kastlfel 16.02.2023 33:55
With more than twenty years of experience in the apparel industry's retail, wholesale, and manufacturing sectors, Jerry Wheeler brings a unique perspective to the business. In 2008 he founded EcoCentric Brands, a sustainability consultancy built on the premise of an integrated bottom line that equally values human, natural, and financial capital.
Bonus Episode: Why Promo Makes You Feel Everything Everywhere All at Once and How to Fix It 09.02.2023 8:30
Today, we will identify four essentials missing from your plan. Join us for our next installment in this series, where we’ll unpack the first one: strategy. We’ll bring you interviews, stories, and lessons from the trenches, from those who have learned to rise above and jump light years ahead.
Episode 257: How to Break Down Big Goals to 90-Day Sprints, (Tips from a 100-Mile Runner), Tom Rauen 02.02.2023 20:27
Tom’s an ultra runner, someone who runs 50, 100 mile races for the challenge of it. Tom is the founder and CEO of 1-800-TSHIRTS and Envision Custom Screen Printing and Embroidery, an Inc. 5000 company. Tom is also the co-founder of Dimensional Brewing Company, a micro-brewery in Dubuque, Iowa,s and he has served on many notable boards and non-profits including a foundation Tom and his wife Amanda...
Episode 256: A Real-Time Growth Story with Spector & Co 26.01.2023 34:27
In January, we traveled to Las Vegas to host skucon and early the next morning, Rob Spector, President of Spector and Co, treated us to a tour of the new facility. But this episode isn’t just about a factory tour. Part of our team: Mark Graham and Dave Shultz and I, joined Rob and his VP of Manufacturing, Juan Martinez to view the progress and also, understand how a Montreal-based company consider...
Episode 255: CRO Secrets to Driving Sales Success 19.01.2023 32:15
In today’s episode of the skucast, we’re bringing you a live session recorded at skucon 2023, “CRO Secrets to Driving Sales Success.” Our panel is hosted by Catherine Graham, commonsku’s CEO, and our guests are Trina Bicknell, CRO of HPG; Sam Kates, Chief Sales Officer for Spector and Co.; and Holly Brown, Chief Revenue Officer at Polyconcept.
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