skucast

Welcome to a new series designed to uncover the personalities of the industry's most prominent and successful supplier marketers and to explore the role that marketing plays in bringing promotional products to the market. David Clifton (alphabroder) is our first guest in this series on supplier marketing. David's experience spans to not only include a role as former Executive Director of Marketing...

Our guest today is Bill Petrie, well-known and loved by many, but also, someone who has experienced both the valleys and the mountaintops in a career that spans over 17 years in executive leadership positions in the industry. In 2014, Bill launched brandivate, the first executive outsourcing company solely focused on helping small and medium-sized promotional products enterprises responsibly grow...

Mark Graham (commonsku's Chief Platform Officer) and Bobby Lehew (commonsku's Chief Content Officer) talk about what’s in store for attendees at skucamp this year and we paint a picture of what the experience will be like, live from the Ace Hotel New Orleans.

In this episode, commonsku's Chief Platform Officer, Mark Graham, and Chief Content Officer, Bobby Lehew, explore what the future of B2B e-commerce could look like. They share their failures at trying to build their own e-commerce solutions and walk through what the buyer’s experience could be if we simply challenged our conventional views of e-commerce and re-imagined the buyer’s journey.

In today’s episode, commonsku’s Chief Platform Officer, Mark Graham and Chief Content Officer Bobby Lehew sit down and discuss a shift that has happened in the marketplace over the past ten or fifteen years: the rise of the progressive distributor.

By his 35th birthday, Mike Michalowicz had founded and sold two multi-million dollar companies. In this episode, Mike talks with Bobby Lehew and Mark Graham about How to Grow a Colossally Successful Business by planting the right seeds, weeding out the losers, and nurturing the winners.

At Caryn Kopp's award-winning firm, Kopp Consulting, she holds the title of Chief Door Opener. Caryn’s talent for seeing a company’s “path to the cash” has inspired her to help thousands of business owners and sales professionals secure initial meetings with hard to reach, high-level decision makers at Pfizer, P&G, Time Warner and more. She will be leading a workshop at skucamp New Orleans in the...

Robert Fiveash and Danny Rosin, founders of Brand Fuel are well-known leaders throughout the industry and highly respected for their success but more importantly, for their open door, generous spirit, and brilliant marketing. In this episode we chat about their Band Fuel Project to explore why they created it and what they learned through the process.

From $222,000 in sales in 2013, to $5 million in sales in five years, distributor SoBe Promos based out of Miami, Florida burst onto the scene in a flash, and was honored as one of Inc. Magazine’s 500 Fastest Growing private companies in 2016 and recognized by ASI in 2017 as the fastest-growing distributor. Chris Ferrite, Vice President of Business Development, joins us to riff about their rocket...

Brandon Mackay, MAS, Six Sigma Lean Certified, and the Owner and CEO/President of Snugz USA, earned his stripes the hard way: experience. A strong advocate for process improvement and employee development, Brandon delivered a brilliant and practical talk at skucon in Las Vegas on How Operational Excellence Fuels Profitable Growth, unpacking his experience as a lean certified organization and the l...

Be a brand anthropologist. Know yourself, know your breed. Those are just a few of the truisms that Renya Nelson, founder of Brand+Aid, shared with the skucon audience in Las Vegas where she delivered a talk on “How to Build a Kick-Ass Brand to Attract Kick-Ass Clients.”

At skucon in Las Vegas, Joe Drayer and Anita Emoff from Boost Rewards, led a session entitled "From Incentives to Engagement." Joe Drayer is the Vice President at Boost, and prior to that, led Sales Strategy for LexisNexis. Since 2015, Joe has been a lecturer and instructor at the University of Dayton School of Business with a concentration on Organizational Behavior.

In this episode, Catherine Graham, President of distributor RIGHTSLEEVE and CEO of commonsku, spoke to an audience full of entrepreneurs at our skucon conference in Las Vegas, on the subject of prospecting.

Janie Gaunce started Grapevine Designs, one of the original, agency-minded distributorships, back in 2000. Since then, Grapevine Designs has been honoured as a “Best Places to Work” company by the Kansas City Business Journal and they consistently rank as one of the top “Women-Owned Businesses in KC,” and have garnered numerous other industry awards.

At skucon in Las Vegas, Scott Alterman (The Icebox) took the crowd on a wild ride through his crazy journey as a serial entrepreneur, sharing lessons learned on how to build a swag empire while evolving your team and transforming even your own role in the business.

What does it mean to be fiercely original? And how do you evolve, as a brand, to command the kind of clients and work that enable you to thrive at your most creative? These are the questions we explore with Frank Thompson, the wildly eccentric founder, President, and frontman for Planet Logo, an alternative branded merchandise and promotional products company headquartered in the coastal town of W...

commonsku collections is a brand new in-app tool that allows suppliers to create beautiful collections of product that can be easily shared by a distributor with their customers. In this episode, Mark Graham, commonsku’s co-founder and Chief Platform Officer, and Samantha Kates, commonsku’s Vice President of Sales, sit down to share how collections can save distributors time and how this new tool...

Mark Graham, Chief Platform Officer, and Bobby Lehew, Chief Content Officer, sit down to discuss business podcasting, the why's as well as the how-to's.

In today's episode, we sit down with Justin Carter, founder of BRAND-ON!, to talk about how to activate the entrepreneurial dream by pursuing both the work and life that you want,

In today's episode, we sit down with Dan Taylor, BamBams co-founder, President, & CEO and his son Ben Taylor who, in addition to serving as the Director of Digital Media for Gallup Consulting, worked in a number of roles as a marketing technologist before joining BamBams. Join us for an insightful journey through the evolution of an ever-changing product line by one of the industry's most respecte...

No one in our industry has mastered the art of connecting more than Danny Rosin. Danny is a tireless industry and community leader who, along with his business partner Robert Fiveash, has built one of the most vibrant brands in the business, Brand Fuel. A respected veteran, PPAI board member, founder and chef at promokitchen, and also the active co-founder of Band Together, a volunteer-driven nonp...

At our inaugural skucamp event in Palm Springs, CA, as some of the most influential and progressive distributors and suppliers gathered to spend a few days in community, listening to speakers and learning from one another, Ted Church (Anthem Branding) shared a session that revealed the ideation process behind their agency approach. Today’s skucast episode features the recording from Ted’s session...

At our inaugural skucamp event in Palm Springs, CA, some of the most influential and progressive distributors and suppliers gathered to spend a few days in community, listening to speakers and learning from one another. Today’s skucast episode was recorded at skucamp where Matty Toomb unpacked his years of practical insight on the subject of selling.

Today's skucast episode was recorded at skucamp where Jamie Watson, a partner with Certified Marketing Consultants, shared what a distributorship in optimum health looks like. Based on her experience, successfully transacting many distributor acquisitions, Jamie walks through example P&Ls, balance sheets, plus, provides tips on how to position your company for maximum profitability.

At our inaugural skucamp event in Palm Springs, CA, some of the most influential and progressive distributors and suppliers gathered to spend a few days in community, listening to speakers and learning from one another. Catherine Graham (CEO, commonsku) distilled her years of experience as a successful distributor into a presentation at skucamp entitled "Strategies for Scaling,"