SIGHTLINE LIVE

Gil Forer is the founder and producer of Innovation Realized, the immersive leadership summit originally created at EY to bring together business, government, and academic leaders to shape the future of enterprise. Lina Beaudin is VP of Production at C2 Studio, where she leads the creative development and production of immersive experiences for global brands including EY, Amazon, and RBC. Together...

Danielle Damiano Medeiros is LinkedIn's current Global Head of Industry Tentpole Experiences, Events and Executive Engagement COE. With a background spanning advertising, media, hospitality, finance, and technology, she has spent her career making purposeful moves toward one goal: designing experiences that earn attention at a global scale.   In this episode, she gets into how LinkedIn decides whe...

Michael Roberts is the Chief Marketing and Communications Officer at MetLife. With previous stops at Vanguard and Bank of America, he brings decades of experience building data-driven marketing strategies inside some of the world's most recognized financial institutions.   In this episode, Michael gets into how neuroscience shapes the way great brands build trust, what most marketers misunderstand...

Jeff Clanagan is the President and Chief Distribution Officer of Hartbeat, a global entertainment company built at the intersection of comedy and culture. With a career spanning concert promotion, film distribution, and live experiences, Jeff has spent decades turning bold creative ideas into some of the most culturally defining moments in entertainment. In this episode, he gets into what it takes...

Matt Morris is the Head of Marketing at Lightspeed Commerce, the unified commerce platform powering retail and hospitality businesses across 144,000 locations worldwide. In this episode, Matt breaks down how he thinks about the full events spectrum, strategic sponsorships to Edge, Lightspeed's owned flagship experience how to decide when to build your own stage versus showing up on someone else's,...

Jimmy Knowles is the Global Head of Experiential at Canva, one of the fastest-growing visual communications platforms in the world. As the creative force behind Canva World Tour and Canva Create, global celebrations of creativity bringing together users and creators across cities worldwide, Jimmy knows what it takes to build brand experiences that move people.   In this episode, he shares what it...

Jennyfer Goune, Harvard-trained marketer and Product Marketing Lead at Amazon, shares how events power today’s most effective content strategies, acting as the launchpad for storytelling that carries forward well beyond the live experience.     In this conversation, you’ll hear how to transform event moments into ongoing narratives, invite audiences in as co-creators, and focus on metrics that ref...