She Slays the Day

Have you built a successful practice only to realize you don't know who you are outside of it? What happens when being the dependable problem solver stops feeling like a strength and starts feeling like a trap? Dr. Lauryn Brunclik sits down with leadership advisor Allisa Verhille to explore identity exhaustion, the hidden cost of becoming the person everyone counts on. Drawing from their own exper...

What if your biggest obstacle to building a personal brand isn't a lack of knowledge, but the fear of putting yourself out there? Do you need a finished online program before you start growing an audience? In this special behind-the-scenes episode, Dr. Lauryn shares a real one-on-one coaching call with Kentucky chiropractor Dr. Matthew Barnhart, who wants to expand his impact and income beyond his...

What happens when the business plan that was supposed to make $1.6 million stops feeling like the right plan? And how do you know when the financially optimal decision isn’t actually the best decision for your life? Lauryn is joined by Kirby for an unscripted conversation about ambition, money, marriage, faith, and what it means to build a life that actually feels rich. Together, they unpack why t...

What happens when your potential patients stop Googling and start asking AI who they should trust? SEO still matters, but showing up first on Google no longer guarantees that ChatGPT, Gemini, Perplexity, or other AI platforms will cite or recommend your practice. So how do you make sure your business becomes part of the answer? Dr. Lauryn sits down with digital marketing strategist Kimberly Reynol...

What if you could turn the knowledge you've already created for your patients into an entirely new revenue stream without becoming a social media influencer? Is Pinterest the overlooked marketing platform that could help you build a business beyond the four walls of your clinic? This week, Dr. Lauryn sits down with Pinterest marketing expert Kelsey Vetter to explore how this visual search engine c...

Are your ads actually underperforming—or is the real problem what happens after the lead comes in? In Part Two of Dr. Lauryn’s conversation with Dr. Travis Stewart, they dig into the numbers and systems clinic owners need to understand if they want marketing to translate into sustainable growth. They break down cost per lead, booking rates, show rates, customer acquisition cost, follow-up, sales,...

What if the marketing agency you hired to grow your chiropractic practice is actually keeping you from understanding one of the most important parts of your business? In Part One of this conversation, Dr. Lauryn sits down with Dr. Travis Stewart to unpack how taking control of his own Facebook and Instagram ads helped transform a struggling new practice. Travis shares how he went from roughly $12K...

Is your marketing actually growing your business—or are you just posting on social media and hoping something happens? What if the problem isn’t your content, your follower count, or the algorithm, but the fact that you’ve never built a true marketing ecosystem around your business? Dr. Lauryn sits down with Whitney Abraham, founder of Your CMO & Co., to break down what strategic marketing loo...

What if your clinic is profitable, your schedule is full—and you’re still financially handcuffed to patient care? In this episode, Dr. Lauryn sits down with Dr. Daniel Herzberg to unpack why high income alone doesn’t create freedom, and why doctors need a strategy that extends beyond simply earning more, saving more, or waiting until the practice hits the next revenue milestone. Together, they exp...

Is your practice website actually helping patients choose you, or is it just a digital brochure listing your services? In this episode, Dr. Lauryn sits down with branding strategist Alexa Torres to unpack what makes a healthcare brand connect, convert, and stand out in 2026. They explore why great marketing starts with making patients feel seen, not simply telling them how qualified you are. Alexa...

Do you actually know why you do what you do, or have you just gotten really good at describing what you do? Most personality assessments explain how you behave, but Dr. Gary Sanchez believes the deeper question is what fundamentally drives you. In this episode, Dr. Lauryn explores the WHY.os framework and discovers just how clearly knowing your WHY, HOW, and WHAT can explain your career, leadershi...

What if breaking the seven figure ceiling has less to do with working harder and more to do with completely changing how your practice grows? Many clinic owners hit a point where more patients, longer hours, and more personal effort simply create more exhaustion. In this episode, Dr. Lauryn sits down with Allison Maslan to explore what actually has to change when your own capacity becomes the bott...

Is your practice generating more revenue while leaving you with less money? Are the team members you hired to create freedom actually increasing overhead, creating bottlenecks, and draining your profit? Dr. Lauryn sits down with Dr. Mark Mouw to examine why growing a practice does not automatically mean building a profitable or sustainable business. Dr. Mark shares lessons from more than 24 years...

What if the fastest way to make an extra $50,000 isn’t generating more revenue—but keeping more of what your practice already earns? In the final episode of the summer From the Vault series, Dr. Lauryn revisits her conversation with tax strategist Barbara Schreihans to explore why proactive tax planning belongs in every profitable practice owner’s wealth strategy. Barbara breaks down how entity se...

You cannot make an extra $50,000 by guessing your way through the rest of the year. In part three of Dr. Lauryn’s Summer From the Vault series, we move from mindset and sales into the numbers that reveal what is actually happening inside your practice—and where your next opportunity for growth may be hiding. Dr. Lauryn explains how to separate emotion and ego from your business metrics, determine...

What if sales isn’t about convincing people—but making it easier for the right patients to say yes? In part two of Dr. Lauryn’s July From the Vault series, sales expert Nikki Rausch explains how better conversations, clearer invitations, and confident follow-up can help practice owners work toward making an extra $50,000 by the end of 2026—without becoming pushy, scripted, or fake. Nikki breaks do...

What do doctors need to hear right now if they want to make an extra $50,000 by the end of 2026? To kick off this July series, Dr. Lauryn is pulling from the vault to revisit the conversations that answer that question from different angles. And before we get into strategy, sales, systems, or scaling, we have to start with the thing quietly driving all of it: your relationship with money. In this...

Are your brand colors actually helping people trust you, or are they just colors you happen to like? In this episode, Dr. Lauryn sits down with branding expert Nadine Hanafi to unpack why color choices are one of the most emotionally charged, overthought, and misunderstood parts of building a personal brand or business. Together, they discuss why branding is a strategic decision, not a stylistic o...

How do you give your kids every advantage without raising kids who expect life to hand them everything? In this episode, Dr. Lauryn and Kirby unpack one of the biggest first-generation wealth parenting dilemmas: using money to create opportunity while still teaching work ethic, perspective, gratitude, and financial responsibility. Together, they talk through the money conversations they’re having...

Why do so many chiropractors struggle to sell care plans they genuinely believe in? And why does every “no” from a patient feel so personal? In this episode, Dr. Lauryn sits down with Dr. Daniel Bai of Close for Chiro for a candid, hilarious, and unfiltered conversation about ethical sales, patient psychology, and why the best closers are often the ones who stop talking so much. Together, Lauryn a...

Are you still the bottleneck in your clinic even though you have a team? In this solo episode, Dr. Lauryn is back with part two of her conversation on owner dependency, and this time she is getting practical. If your team still needs constant hand-holding, your systems feel messy, and delegation feels harder than just doing it yourself, this episode is your next step. Dr. Lauryn walks through the...

Is your chiropractic practice actually a sellable business, or have you accidentally built yourself a job? In this follow-up conversation on preparing your practice for sale, Dr. Lauryn sits down with Dr. Jay LaGuardia to unpack the numbers, systems, and blind spots that determine whether a clinic becomes a valuable asset or quietly closes its doors. Together, they break down EBITDA, practice valu...

Are you planning on the sale of your practice to fund your retirement, but waiting until you’re already exhausted to think about it? In this episode, Dr. Lauryn sits down with Dr. Ruth Mannschreck to talk about why practice owners need to start preparing for a future sale years before they ever plan to leave. Together, they discuss how to increase the value of your clinic beyond revenue, why selli...

Why does your clinic still fall apart, stall out, or wait for you to make every decision? In this solo episode, Dr. Lauryn breaks down the hidden owner dependency patterns that keep practice owners trapped as the answering machine, fixer, manager, and emotional support system for their entire team. Dr. Lauryn unpacks how clinics become dependent on the owner, why taking tasks back teaches your tea...

Are you leading your business… or slowly becoming the bottleneck holding it back? Why do so many healthcare entrepreneurs end up exhausted, resentful, and trapped inside practices they built themselves? In this episode, Dr. Lauryn sits down with leadership expert and author Jim Brown to unpack the hidden leadership patterns that quietly destroy culture, momentum, and fulfillment inside growing bus...