She Built This®

Today's episode is a result of my own curiosity to become a better speaker, presenter, and podcaster! I always want to learn as much as I can about how to clearly express my thoughts and ideas to others.  My desire is to speak in a clear and effective way so that I share information and exchange ideas with my listeners and participants.  The idea was sparked after reading an article written by Ala...

Engaging content ideas are all around us in everyday stories, client experiences, and conversations on LinkedIn and Facebook! All you have to do is attune your eyes and ears to scooping it up and turning it into great content.  In this episode of She Built This, Jessica Terzakis and I get into the art and science of content creation as we talk about connection and storytelling in content marketing...

Content creation & artificial intelligence seem to go hand-in-hand for many entrepreneurs and small business owners as of late. I spend a lot of time observing the many uses and applications of ai-generated content creation, listening to podcasts, and reading articles on how people are using it as a tool to ideate, improve writing, and more.  I still have some questions and a few concerns.  My cur...

You might want to buckle up your seatbelt for today’s episode and turn your podcast player off 1.5x speed if it’s set there because I’m fired up and full steam ahead in this one! I’ll be sharing some little secrets I’ve been keeping which were a result of some of the things I learned by repeating myself.  In this She Built This episode, I share why repetition is effective for your message and your...

Have you ever wondered how personality types affect communication?  In this She Built This episode about the Enneagram in relationships, my guest Christina Granahan and I dive into the communication styles of each Enneagram type and talk about how our personality types impact our communication with others.  We discuss how learning about how communication styles differ from personality type to pers...

You play a role in all aspects of your relationships, life, and business. You are responsible for taking responsibility and being accountable for what's yours to own.  AND it's not all your fault. There's also another side to every story, a lot of circumstances outside of our control, and a lot of chemical reactions we just can't take all the responsibility for when it doesn't go as planned.  This...

The phrase, "You’re the creator of your own reality" changed JJ Flizanes' life.  In this episode, my guest JJ and I talk about the law of attraction as it relates to business and manifesting and creating the life, dreams, and reality that you desire.  JJ turns a lot of what you may have heard about the law of attraction and manifestation upside down and unpacks it in a way that's easy to understan...

What defines success? According to the dictionary, success is defined to mean, “The accomplishment of an aim or purpose.”  But today, we’re digging a little deeper into what defines success for YOU and being unapologetic in your pursuit of whatever that looks like.  "Marketing is the tool to help you succeed but if you don't know what success means to you, you'll be on the hamster wheel forever."...

There’s no shortage of difficult people in the world. You can find difficult people in the workplace, groups and organizations, in your relationships, and who knows... maybe you even live with a difficult person!  Learning how to deal with difficult people is a tool we need in our toolbox because it helps us to navigate these situations with more ease each and every time they come up.  As we learn...

For those of us who haven't dove headfirst into Reels and still love sharing images on social media, what are the best practices when it comes to the pictures we post online? How can we take better pictures for social media that allow us to show up as the authentic, trustworthy, professionals we are?  In this episode of She Built This, my guest, Bonnie Dickson, Business Visibility Strategist, and...

How do we create sparks of interest in our marketing and invoke curiosity through our content? How do we get our readers and listeners to want MORE?  In this podcast episode, we get into the five questions to ask yourself when creating content to create more curiosity and excitement for those consuming it.  You want potential clients and customers to land on your website and be intrigued enough to...

Your business blogging questions answered! I often get asked by clients and fellow business owners questions like,  “Is blogging still relevant?”  “Isn’t blogging dead?”  “Who should start a blog?”  “How often should I blog?”  And of course, “What should I blog about?”  Starting a blog is an exciting journey and can come with a lot of questions. It’s important to set up your blog in a way that hel...

Affect vs Effect: Using Curiosity to Improve Your Writing with Mignon Fogarty Calling all word nerds, grammar-lovers, and content creators who want to improve your writing! This episode with The Grammar Girl, Mignon Fogarty -queen of quick and dirty grammar tips that’ll elevate your writing and feed your curiosity about the English language.  In this episode, Mignon shares her own story of entrepr...

Why is curiosity important for success? Where does curiosity come from? And is there such a thing as too much?  In this episode of She Built This, my guest, Karen Kenney, and I get curious about curiosity and why it’s important.  Karen’s a unique, engaging, and inspiring speaker and in my opinion, always brings a perspective that’s counter to all the shoulds, due to her own level of curiosity and...

Why Does Customer Experience Matter?  Investing time, energy, and money into considering what our clients are experiencing on the other end can be the difference between your brand being like everyone else's and being UNFORGETTABLE.  In this week's episode, with my dear friend and pro-business collaborator, Lindsay Taylor, we get into that and more!  Lindsay is one of my favorite people and bestes...

We hear so much about making a personal connection with clients and customers, especially when it comes to the content we're creating. But how do you really do that? What even is connection, anyway?  There's so often stuff going on behind the scenes around here that I want to share with you and pull out little nuggets and takeaways from, and having just FOUR podcast publishing Wednesdays in Februa...

I'm getting into a topic near and dear to my heart and talking about networking, connecting, and relationship-building. How to meet other entrepreneurs and head into networking events (both virtual and in-person) with more confidence and chutzpah! I cover:  How to pick and choose networking opportunities that are right for YOU as an entrepreneur Things to consider before, during, and after a netwo...

ADHD Coach, Shelly Lyons takes a holistic approach, strengths-based approach to her work with ADHD business owners and entrepreneurs. Shelly helps individuals hone their skills and implement strategies to navigate all areas of life - personally, professionally, and academically.  In this episode:  Shelly shares her experience as an entrepreneur with ADHD What the term "ADHD" means? And what is it...

My guest this week, Milton Stewart is the host of the "Do it for the Gram Podcast" I discovered his show on my own seemingly endless quest to determine and learn about my Enneagram type.  What I learned when I began this journey, and what you'll learn in this episode is that a simple online Enneagram test isn't always the most accurate way to land on your type.  You'll also find that simply learni...

If you've been doing this entrepreneurship thing for any length of time now...  ...You’ve probably got more content than you even realize hiding all sorts of places.  And still, you probably sit down some days, ready to create content and you feel like you have NOTHING to say and share.  It's high time for a content overhaul! In this episode, we’re going to take stock of what you already have so y...

Today we're getting into everyone's favorite and least favorite topic of all time... social media!  My guest Andréa Jones, social media strategist and host of the Savvy Social podcast brings a fresh perspective to help you reframe your relationship to social media, take out some of the confusion, and make nice with the dreaded algorithm!  Andrea shares her inspiring backstory about perseverance an...

Is 2023 your year? Are you considering starting your own podcast, guesting on others' podcasts, and want to learn all you can before diving in?  There's no better way to gain insight than from those who've walked the path before you! In this collaborative episode, you'll get insight and advice from three experienced podcasters giving their two cents on the obstacles they've faced and successes the...

I think often about my upcoming transition to the next decade. At the time of recording this, I'm three and some change years away and I've already put a lot of thought into what I want the big celebration to 4-0 to look like! I also have a little list of things (shocker, I know) started that I'd like to accomplish before I hit the milestone.  But until recently, I hadn't considered any sort of co...

Ever look forward to a break, holiday, or vacation SO MUCH only to have it let you down and not go as planned? That's what happened to me this past holiday season and I decided to share the behind-the-scenes story about the entrepreneur who couldn't take a break. Or at least, not the one she'd planned for.  I hope you enjoy and get some side-splitting (not LITERAL side-splitting, leave that to me....

The last She Built This episode of 2022!  I'm popping in to share a few final thoughts before the New Year. And don't worry, these are relatively evergreen a-ha's and will be applicable no matter when you listen! I wanted this episode to feel like we’re having a cozy conversation over a hot beverage and roaring fire and chat with you about:  Three tiny takeaways from the past year  Focus and direc...