Seller Performance Solutions

Is your Amazon business actually sellable? In this episode, Chris McCabe sits down with Stephanie Khalikyar of Uncapped to expose the hard truths about what sophisticated buyers are actually looking for in 2026. Stephanie breaks down why "8-figure sellers" are often less profitable than boutique brands and explains the "Who, Not How" framework for scaling without burning out.

Is your Amazon brand hitting a wall? In this episode, Chris McCabe sits down with Andrew Maff of BlueTuskr to discuss the harsh reality of selling on Amazon in 2026. The "Golden Era" of simply slapping a label on a generic product and watching the money roll in is officially over. With FBA fees rising 10% year-over-year and CPCs climbing steadily, many brands are finding their margins evaporated....

Most sellers are still optimizing keywords. The top 1%? They’re building audiences, tracking lifetime value, and using data you probably aren’t touching. Brent Zahradnik joins Chris McCabe to reveal how the top 1% of sellers are using Amazon Marketing Cloud (AMC) and custom AI tools to stay profitable while their competitors drown in margin compression.

Is the "Amazon Dream" dying for small sellers? In this episode, Chris McCabe sits down with Jed Rawson, CEO of Pirawna and Uptick, to discuss the brutal reality of the 2026 Amazon marketplace and the strategies that separate the winners from the losers.

The era of "set it and forget it" on Amazon is over. As margins shrink and complexity grows, many sellers are falling into analysis paralysis, stuck waiting for the perfect data point while their competitors seize market share. In this episode, Chris McCabe sits down with Jeff Cohen, Chief Business Development Officer at Skai and former Principal Tech Evangelist at Amazon, to discuss why sellers n...

Is your Amazon business running on a "patchwork" of short-term strategies? In 2026, the margin for error on Amazon has never been thinner. Chris McCabe sits down with Cas Sanderson of Cartograph to break down the Amazon mistakes that quietly drain sales, waste ad spend, and put long-term growth at risk.

Amazon is no longer the same game it was two years ago. In this episode, Chris McCabe and Leah McHugh break down what they saw at Prosper Show 2026, and why the gap between top sellers and everyone else is getting wider fast. The biggest shift? There’s no real “middle” anymore. You’re either scaling with strategy, capital, and precision… or you’re getting squeezed on margins and falling behind. If...

As black hat tactics evolve, sellers are finding it harder and harder to protect their listings. In this episode, Chris McCabe sits down with Shane Barker of TraceFuse to pull back the curtain on the increasingly sophisticated world of Amazon review manipulation, and discuss what it actually takes to win a dispute in today’s high-stakes ecosystem.

Is your brand ready for the "Agentic AI" shopping revolution? In this episode, Chris McCabe sits down with Matt Kostan from ProductPinion to break down how agentic AI shopping, Amazon Rufus, and LLM-powered search are reshaping ecommerce. They discuss what this shift means for Amazon sellers, brands, and listing strategy, including how to stand out when AI models are choosing which products to rec...

Are you getting "mush" back from Amazon Seller Support? In this episode, Chris McCabe and Leah McHugh dive deep into the current state of Amazon Seller Performance as they prepare for the 2026 Prosper Show and MDS Inspire. The landscape has changed: Account Health leadership is shifting, and the escalation strategies of the past are being replaced by AI-driven decision trees. Chris and Leah break...

Is your Amazon brand being managed by an expert, or a $2,000-a-month "ghost" agency? if you’re paying pennies for account management, you’re likely getting exactly what you paid for. In this episode, Chris McCabe sits down with Andrew Morgans of ⁨Marknology⁩ to discuss the trend of agencies slashing retainers to stay alive, the reality of offshore outsourcing, and why brands are finally hitting a...

Think you know Amazon’s rules? Think again. In this episode, Chris McCabe and Leah McHugh break down the surprising results of Leah’s recent Amazon Policy Quiz. If you’re a brand owner or high-volume seller, the data is alarming: even experienced sellers are failing critical compliance questions that lead to immediate account suspension.

Is Amazon product search dead? Are keywords obsolete? Is AI about to rewrite the rules of eCommerce overnight? In this episode, Chris McCabe sits down with Bradley Sutton of Helium10 to break down the truth behind Amazon’s AI-powered search assistant, Rufus, and what the data actually shows.

Most sellers think they’re playing a "cat and mouse" game with Amazon’s TOS, but many times they're actually playing with federal law. In this episode, Chris McCabe sits down with Andrew Smith of Swapt to unpack one of the hottest and most misunderstood topics in eCommerce right now: how brands can encourage repeat purchases, improve customer education, and build long-term growth without crossing...

Amazon enforcement is getting stricter, and a lot of sellers are still getting tripped up by the same avoidable compliance gaps. In this episode, Chris McCabe and Leah McHugh talk about what’s actually causing suspensions right now, why “longer appeals” often backfire, and how the rise of AI-generated advice is leading sellers to submit misinformation (including completely made-up “laws”) into cas...

Are you losing thousands in daily revenue due to an Amazon ASIN deactivation? In this episode, Chris and Leah dive into the "compliance trenches" to discuss why so many Amazon sellers are failing their appeals in early 2026, breaking down the most expensive mistakes sellers make when hit with restricted product flags or safety concerns.

Is ChatGPT helping or hurting your Amazon appeal? Many sellers are now using AI tools to scrape the web for information on how to handle specific ASIN takedowns or account suspensions. They treat ChatGPT like a crystal ball, asking it to predict the viability of an appeal. In this episode, Chris McCabe breaks down this alarming trend of Amazon sellers outsourcing their judgment to ChatGPT and then...

Is your Amazon Account Health strategy simply "waiting it out"? In this episode, Chris McCabe exposes the dangerous reality of the "180-Day Roll-Off" strategy. Many sellers believe that if they ignore a violation for six months, it simply vanishes. The truth? That violation is likely sitting dormant in your history, ready to trigger a suspension the moment a new complaint comes in. We are seeing A...

Amazon doesn’t “keep reviewing” your appeal. They decide whether you’re serious, competent, or confused, and they decide it fast. Once you submit a weak, rushed, or inconsistent appeal, your case drops into the generic-denial lane. From there, every follow-up gets skimmed, recycled, and dismissed while your sales bleed out during Q4 and beyond. In this episode, Chris McCabe breaks down why changin...

Sellers keep calling Amazon Account Health hoping for clarity, yet the more they call, the more confused they get. In this episode, Chris McCabe breaks down why sellers are getting stuck in an endless loop of mixed messages, contradictory guidance, and copy-paste appeal denials that explain absolutely nothing.

Cyber Five is finally behind us — and for once, the sky didn’t fall. In this episode, Chris McCabe breaks down what actually happened across Black Friday, Cyber Monday, and the peak week that followed, and explains why abuse attempts were lower this year, how Amazon’s internal teams seem to be improving their detection game, and why seller-led reporting is becoming a real force multiplier inside t...

This Holiday season, enforcement teams are in full zero-tolerance mode, and sellers are getting hit for mistakes they didn’t even realize were violations. If you think “gray areas” still exist, or that Amazon is too busy to notice what you’re doing this week, you’re already in trouble. In this episode, Chris McCabe breaks down exactly what Amazon is cracking down on this Black Friday: abuse report...

Too many brands are going scorched-earth on Amazon and it’s blowing up in their faces. In this episode, Chris McCabe explains why aggressive tactics against resellers, sloppy counterfeit claims, and “secret” removal services are triggering enforcement actions against the brand itself. Chris breaks down where sellers go wrong: unproven counterfeit allegations, missing test-buy evidence, misuse of B...

Evasive listing tweaks are triggering suspensions at record speed. One tiny change to a title, one “quick fix” from a VA, or one unnoticed ASIN edit can flip your entire account from green to red overnight. In this episode, Chris breaks down the exact behaviors setting off Amazon’s enforcement systems: misbranding, hidden detail-page edits, restricted-product evasion, illicit ASIN merges, brand re...

Some sellers are finding out the hard way that Amazon’s AI has no idea what their products are. Chris and Leah dig into what’s really breaking down inside Amazon’s compliance system, how bad categorization, automation, and silence from support teams are creating a perfect storm right before Q4.