Scaling B2B

Steve Keifer — CMO at six B2B SaaS companies, several of which hit hyper-growth and billion-dollar valuations — breaks down exactly how to build, structure, and scale a B2B marketing org. From who to hire first to why most companies keep churning CMOs every 18 months, this one is packed. Key moments: [3:03] Why hiring for one CMO archetype is a trap — and the "college sports transfer portal&q...

Eden Chai, CMO and co-founder of Flair, joins the show to break down the unconventional go-to-market playbook he's built inside one of B2B's hardest verticals — multifamily PropTech. From launching a free secret shop tool that spread purely through word of mouth, to treating his LinkedIn profile as a landing page, Eden shares what's actually moving the needle at a 13-person startup. Pl...

Protim Bhaumik (CMO, Factors.ai) joins the show to share what’s actually working today from LinkedIn ads and founder-led content to events, partnerships, and AI-era SEO. Plus, why chasing perfect tracking is distracting you from the channels that really drive pipeline. 00:00 Intro + guest overview 00:38 Protim’s background — musician → marketer → CMO 02:20 The attribution debate (first touch vs mu...