Brooke
Scale With Clarity
Scale with Clarity is the podcast for solopreneurs who want to grow without burning out — and build a business that brings them joy and fulfillment. Whether you're just considering launching your practice or deep in the trenches, this show is for those intentionally choosing a path of purposeful growth — without the pressure to scale into a big team or agency model. Hosted by Brooke Koeninger, fractional CFO and strategist, you’ll hear honest conversations and founder stories about scaling with intention, aligning with your values, and redefining success on your own terms.
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Ep. 29 How a Fractional Lawyer Built a Thriving Business Without Taking Huge Risks with Stephanie Grey 01.07.2026 36:17
What happens when a successful attorney realizes the career she worked so hard to build no longer aligns with the life she wants? In this episode, I talk with Stephanie Grey, founder of a fractional legal services practice, about transitioning out of private law practice, building a business intentionally, and creating flexibility without sacrificing impact. Stephanie shares the realities of entre...
Ep. 28 What Actually Makes A Day Productive 24.06.2026 20:38
What if the problem isn't that you're not productive enough… but that you're measuring productivity the wrong way? In this solo episode, Brooke shares a realization that emerged during an unexpectedly open day on her calendar. After years of dreaming about more freedom, fewer meetings, and space to think, she found herself facing a surprising feeling: guilt. Despite spending hours brai...
Ep. 27 Why Women Still Aren't Getting Ahead (The Data Is Infuriating) with Stefanie O’Connell 17.06.2026 39:30
For years, women have been told that education, hard work, confidence, and ambition would close the gap. The data says otherwise. In this powerful conversation, I welcome author Stefanie O'Connell to discuss The Ambition Penalty and the hidden forces shaping women's careers, pay, leadership opportunities, and lives at home. From the "broken rung" and "glass cliff" to th...
Ep. 26 - When Everything Starts To Feel Heavy 10.06.2026 20:04
In this solo episode, Brooke shares some honest reflections on burnout, reactive living, summer overwhelm, and the difference between true misalignment vs. simple depletion. In this episode Brooke talks about: Why even fulfilling things can start to feel draining “Maycember,” mental load, and summer schedule shifts The difference between reactive vs. proactive decision-making Energy-expanding vs....
Ep. 25 Why Most Entrepreneurs Stay Stuck (And Don’t Even Realize It) with Wendy Shore 03.06.2026 47:51
Entrepreneurship isn’t always a straight path, and sometimes the biggest growth comes from the pivots you never planned for. In this episode, I sit down with Wendy Shore to talk about leaving behind a decades-long career in the restaurant industry, rebuilding her identity, and discovering a new purpose through consulting, LinkedIn, and helping entrepreneurs grow smarter businesses. We dive into: •...
Ep. 24 The Marketing Channel Most Entrepreneurs Are Ignoring with Dana Bahr 27.05.2026 34:02
What if your content could keep working for you months… or even years AFTER you post it? In this episode of Scale With Clarity, I talk with Pinterest-led marketing strategist Dana Bahr about how entrepreneurs can stop relying solely on fast-moving social media and start building evergreen visibility through Pinterest. Dana shares: • Why Pinterest functions more like Google than Instagram • How to...
Ep. 23 You Don’t Need Another Strategy — You Need Alignment with Carolina Bakker 20.05.2026 41:43
What happens when the life that looks successful no longer feels aligned? In this episode of Scale With Clarity, I talk with Carolina Bakker about leaving corporate conditioning behind, recognizing burnout patterns, and learning how to reconnect with your intuition, energy, and purpose. Carolina shares how years in corporate leadership taught her to ignore her inner compass, until coaching and per...
Ep. 22 They Raised 9 Kids While Building Multi-Million Dollar Companies with Beth Mazza and Victoria Sivrais 13.05.2026 45:59
What does it really take to build a business while raising a family? Beth Mazza and Victoria Sivrais co-founders of Female Mavericks share the unfiltered reality of entrepreneurship as mothers - what worked, what didn’t, and what they wish more women understood before taking the leap. From corporate limitations to building and exiting multi 7-figure businesses, this conversation dives into mindset...
Ep. 21 Why Your Messaging Isn’t Working (It’s Not What You Think) with Katie Turner 06.05.2026 41:13
If you’re constantly tweaking your offer, pivoting your business, or wondering why leads aren’t converting… this episode might save you months (or years) of frustration. In this episode, I sit down with Katie Turner to break down why most entrepreneurs misdiagnose their problem. It’s not your product. It’s not your experience. It’s your messaging. We dive into: Why you’re attracting the wrong clie...
Ep. 20 From $0 Clients to a Full Creative Agency with Cameron Harris 29.04.2026 41:50
What if the “safe” path isn’t actually safe? Cameron Harris shares the real story behind leaving a W-2 job after being laid off, and building a thriving creative business from the ground up. This episode dives into: The illusion of job security Burnout and losing creativity in a 9–5 Starting from zero (no clients, no plan) Building a business through relationships Redefining success beyond salary...
Ep. 19 You’re Not Stuck — You’re Hiding in the “Comfort Cave” with Jen Laffin 15.04.2026 35:40
You already know what to do… so why aren’t you doing it? In this episode of Scale With Clarity, I sit down with Jen Laffin to talk about the real reason entrepreneurs stay stuck, and it’s not lack of strategy. From the “comfort cave” to self-doubt roadblocks like perfectionism, procrastination, and confusion, this conversation breaks down what’s actually stopping you from taking action. You’ll wal...
Ep. 18 The Truth About Self-Promotion No One Talks About with Kristy Mandour 01.04.2026 40:46
Most people think they need more confidence to speak up. They don’t. In this episode of Scale With Clarity , Kristy Mandour shares what’s actually going on beneath communication struggles — from nervous system responses to identity shifts in leadership. We talk about: Why high achievers struggle with visibility The hidden “identity crisis” that comes with promotions How to reframe self-promotion (...
Ep. 17 Relationships Before Revenue: The Strategy No One Talks About with Scott Grates 18.03.2026 40:58
Scott Grates didn’t take a paycheck for 2.5 years after starting his business. And he never considered quitting. In this episode, we talk about: • Why “fake it till you make it” is terrible advice • How to build confidence through action • The referral system that generates 1,000+ introductions a year • Why relationships should always come before revenue • The mindset shift from work-life balance...
Ep. 16 - Everyone Thought She Was Retiring — She Built a Business Instead with Meg Langland 04.03.2026 34:36
What happens when your identity has been tied to one job for 22 years… and you decide to leave? In this episode of Scale With Clarity, Brooke sits down with Meg Langland , Gallup Certified Strengths Coach, Etiquette Consultant, and former Director of Career Services, to unpack: • The emotional transition from stable career to entrepreneurship • How to leverage your strengths in ANY industry • The...
Ep. 15 - Why So Many High-Achieving Women Leave Corporate in Their 40s with Elena Shirokaya 18.02.2026 42:47
Burnout doesn’t always look like collapse. Sometimes it looks like success — with no capacity left. In this episode, Brooke Koeninger talks with leadership psychologist Elena Shirokaya about why so many high achievers stay stuck in exhaustion even after leaving corporate, changing roles, or “doing all the right things.” They explore: Why burnout is often misdiagnosed or normalized How the nervous...
Ep. 14 - The Career advice no one gave us in our 30s with Julie Bronsteatter 04.02.2026 44:25
In this episode, Brooke sits down with Julie Bronsteatter , an executive coach who helps first-time executives lead with more confidence, clarity, and authenticity. They talk about why values work is often the fastest path to feeling grounded, how to tell the difference between “growth fear” and true misalignment, and why listening to your body matters more than forcing the next shiny step. Julie...
Ep. 13 - You Don't Need Certainty to Begin 21.01.2026 28:13
In this solo episode, I share my own story of leaving corporate...not from burnout or failure, but from a quiet sense that something no longer fit. I talk about the uncertainty so many people are feeling right now, the thought patterns that keep us stuck longer than necessary, and why clarity doesn’t come from forcing big decisions...it comes from paying attention and taking small steps. This epis...
Ep. 12 - The Financial Truth About Going Solo with Michelle Burke 07.01.2026 39:59
In this conversation, Brooke talks with Michelle Burke about her journey of transitioning from a corporate job to entrepreneurship, focusing on the importance of understanding financial health, taxes, and the mindset shifts required for success. Michelle shares her personal story of burnout and the steps she took to establish her own business, Health and Taxes, which aims to empower women business...
Ep. 11 - Pivoting Without Fear: Finding your Next Season of Life & Business with Lisa Klein 17.12.2025 46:49
In this episode, Brooke sits down with business coach and process strategist Lisa Klein to talk about what it really looks like to pivot—without shame—and build a business that supports your life. Lisa shares her journey from public accounting and corporate finance into entrepreneurship, plus practical strategies for simplifying your ideas into a clear plan. They also dive into lead magnets: what...
Ep. 10 - What Happens When You Stop Playing By Everyone Else's Rules 10.12.2025 53:05
Former principal and teacher Renee DeVore joins Brooke to share her journey from burnout in education to building a life and business aligned with her values. They talk about the whispers that tell you something needs to change, the “micro moves” that make a big transition possible, redefining success beyond titles and salary, and why entrepreneurship is as much a mindset journey as it is a care...
Ep. 9 - Leadership Burnout, Loss, and a Complete Redirection with Amy Schons 26.11.2025 39:57
In this episode, Brooke is joined by Amy Schons , former division president turned founder of Modwellship , a modern leadership community for executives and business owners who want to lead ahead without burning out. After 19 years with one organization, including leading a division through the chaos of COVID, Amy realized she’d lost parts of herself to constant reaction mode. A combination of pan...
Ep. 8 - The Identity Shift: Redefining Success After Corporate 12.11.2025 1:02:59
Summary What happens when the version of success you’ve worked so hard to build no longer fits the life you want? In this episode, Brooke sits down with Kari Huske , former PwC leader turned business strategist and pricing expert, to talk about the messy middle of leaving corporate life and building a business on your own terms. Kari shares her story of moving abroad, navigating identity shifts af...
Ep. 7 - When Life Redefines Your Priorities with Lucy Regan 29.10.2025 53:18
In this conversation, Brooke Koeninger and Lucy Regan explore the complexities of navigating life transitions, particularly for women in their 40s and beyond. They discuss the challenges of identity loss, the impact of significant life events on career choices, and the importance of self-discovery and values in finding purpose. Lucy shares her personal journey of overcoming obstacles and emphasize...
Ep. 6 - Fractional, Not Full Time: Redefining the CFO role with Cheryl Heller 15.10.2025 47:38
In this episode of Scale With Clarity , I sit down with Cheryl Heller, a Fractional CFO who helps early-stage businesses scale without the burnout. Cheryl shares her journey from corporate to fractional work, why boundaries matter in leadership, and how startups can build sustainable financial foundations. Whether you’re an entrepreneur hiring your first fractional leader or considering a fraction...
Ep. 5 - Love, Risk & Business: Navigating Marriage as Entrepreneurs with Kathy Rushing 01.10.2025 44:52
In this episode, Brooke talks with Kathy Rushing, a previously licensed marriage and family therapist, who now focuses on helping entrepreneurial couples cultivate joy, peace, excitement, and friendship in their marriages. Brooke and Kathy dive into the unique dynamics of entrepreneurship and relationships. Kathy shares her journey from marriage and family therapist to relationship coach and intro...
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