Running the Defense

In this episode, Greg Lois , founder and managing partner of Lois Law Firm , reveals how his firm approaches the annual strategic planning process—a method any business can use to create focus, drive growth, and build resilience. Greg breaks down the five pillars of strategic leadership —Revenue Generation, Operations Management, Organizational Development, Financial Management, and Community Impa...

In this episode, Greg Lois explores the critical question every service-oriented business should be asking: How do we measure the quality we promise? Drawing from his experience leading a mid-sized law firm with 50 attorneys and 130 employees, Greg discusses how to create a robust measurement system that balances external client feedback with internal quality audits to ensure consistent, exception...

In this episode, Greg Lois dives into one of the most powerful questions any employee—or employer—can ask:** “How do I know I’m being successful here?”** Drawing from real interview experiences and over a decade of building a thriving law firm, Greg explains the four key values that define success at Lois Law Firm: Creativity, Advocacy, Service, and Professionalism. Listeners will learn why aligni...

In this heartfelt and powerful episode, Greg Lois shares why he created this podcast series: to help future law firm leaders avoid the mistakes he made and to guide them in building a stronger, more resilient organization. Greg outlines three transformative strategies for anyone aspiring to lead in the legal profession or beyond: The Community of One – Self-education through books and podcasts tha...

What’s the most valuable asset in your law firm? It’s not your brand, your office, or your processes—it’s your people. In this episode, Greg Lois breaks down why hiring is the single most important decision you make as a law firm leader. You’ll learn: Why 80% of turnover is caused by bad hiring decisions. How to shift your mindset from “selling” your firm to “filtering” for fit. A step-by-step wal...

In this inaugural episode, Greg Lois explores two powerful topics: Building authentic community within the insurance defense bar, challenging the scarcity mindset that keeps firms isolated and competitive instead of collaborative. Strategic client diversity – how Covid revealed vulnerabilities in client mix, and why no single client or segment should exceed 7% of your referral base. Key Takeaways:...