Roofing Podcast: Hook Better Leads

Some of our notes from the episode: This might feel like a ‘soft’ topic… You might think this doesn’t effect your bottom line. Having a positive mindset will effect every thing you do for positive  What is the real cost of a Negative mindset ? How can you have a positive mindset while leading a roofing company? When something real + negative happens in your personal life- how do you avoid that ble...

Mistake #1 - Not having a compelling vision to get excited about. Mistake #2 - Owner not having been trained in sales themselves. (You have more authority to stand on - be respected)  Mistake #3 - Putting your best salesperson as the sales manager Mistake #4 - To grow you need to hire more sales people - (sales support)  Mistake #5 - Not knowing your numbers (your closing ratio, your pipeline, you...

Not everyone is meant to be a marketing manager, and it takes a certain unique set of skills. Greg Cadwallader from Secured Roofing and Restoration in Florida talks about key efforts, what to look for, and what to do with your time if you are a marketing manager or assistant for a roofing company to level-up the company. 

We want to make it easy and just state: The Ideal Marketing Budget is 20% for Google Ads, 20% for SEO, 20% for Angi Leads, Thumbtack or Other Lead Aggregators – and the rest for marketing manager, print materials, video marketing and other miscellaneous efforts. But REALLY - you should assess what has worked for you in the past, and how could you double down on that. We talk about these things in...

Love Angi Leads? Sound off in the comments! Had a bad experience? Share that in the comments. Besides $35-$85 bucks a lead, for leads that also went out to 3 other companies that you have to compete with – the real cost of Angi Leads is that it can drive your prices down and your customer service may suffer?

I talk to Dallas Werner of First American Roofing who breaks down the pro's and con's to different Roofing Sales Comp Plans: 10/50/50 split OR…  10% of the total collected A Better Alternative? This is his preference which he explains in detail: % Of the profits - Based on the margin amount (40% margin not mark-up, after we take out an overhead percentage.) Once its taken out… sales rep get 40% of...

Did you know that 91% of people say that will send a referral…  and only 11% of people only ask for a referral! Drive more leads with a platform that allows you to incentivize them easily for contractors –  https://www.getthereferral.com/

Jim Johnson of Contractor Coach Pro talks about 5 keys you need to master before high-performers will want to work for you. Some of them are very challenging. For more – chat with CCP: https://contractorcoachpro.com/

Digging into the questions about how to do this! Great interview. Grow your roofing business with a system that has been proven to generate higher closing ratios and increased profit margins: https://www.restorationreferralsystem.com

In this episode Tim connects with Blake Suttle from TotalScope to talk about how to make your roofing company more profitable. Check out what Blake and his team are doing: https://totalscope.com/ https://hookagency.com/

In this episode Tim connects with Katelynn Strawmatt from Paperboy Marketing to talk about the 10 elements of an effective flyer. Check out what Katelynn and her team are doing: https://www.sumoquote.com/ https://hookagency.com/

We sat down with the legendary Dustan Biegler of Apple Roofing to discuss some of the biggest bottlenecks roofing companies find themselves in, and how to navigate them.

In this episode we talk with Tommy Mello about using all of the tools at hand to find the best employees out there.

In this episode Tim connects with Ryan Shantz of SumoQuote to talk about how to get higher-ticket remodeling jobs. 

In this episode Tim connects with Jeff Wraley of Groundwork to talk about how to qualify leads sooner while reducing the time wasted chasing bad leads.

In this episode Tim connects with Shawn Hill of NiceJob to talk about using the voices of your customers to refine how you are projecting yourself and your brand.

In this episode Tim connects with Nick Peret of Summa Media to talk about the impact that technology can make on your business, regardless of the size of your business.

In this episode, Tim connects with Thaddeus Tondu of HVAC Unleashed Marketing to talk through some basic strategies for making the most of your summer season. We go over good leads vs. bad leads and talk about diversifying your product listing.

In this episode we talk with Jeffrey Mosler of Nexa about handling staffing and understanding how the contrast of highs and lows in the busy seasons can play a huge part in deciding what help to implement into your business.

In this episode Tim talks with Patrick Kiessling and Lyle Blanchard of RedboxPlus, a rolloff dumpster company out of Minneapolis MN, about how their company tackles the subject of solid etiquette and catering to their customers as well as the customers of their customers. Check out the services of RedboxPlus here: https://redboxplus.com/ https://hookagency.com

Tim connects with Dave Carroll of DOPE Marketing to talk about the importance and effectiveness of direct mail marketing and what methods and technologies are available to take advantage of.

Tim chats with Garrett and Marlena Williams, the brother / sister duo that runs G&M Outdoor Services, about their experience and success with HomeAdvisor.

Tim talks with Ashlei Rolloff of SVL Inc. and the Nerd Herd about some of the biggest marketing mistakes that are commonly made in the HVAC world.

Tim connects with Tom Reber from The Contractor Fight to talk about staying consistently profitable as a contractor.

Tim talks with Adam Bensman of Roof Strategist about the strategies and processes behind successful roofing sales and doorknocking.