Revenue Hub

Hi, welcome to another Expert Insights Discussion With recent articles about Meetings and Group business finally starting to fill hotel rooms, we thought it might be interesting to discuss how increased groups and meetings business might impact hotels, especially when you consider the ongoing staff shortage and the challenge faced in trying to respond to more group enquiries. And why understanding...

Hi, welcome to another of our demo time discussions Today we are talking about the impact to hotels of combining multiple digital marketing datasets. To offer their insights we are joined by 🔹 Stephanie Smith Founder & Digital Matriarch at Cogwheel Marketing , the company behind Cogwheel Analytics and one of our Expert Partners Through the discussion Stephanie will outline her views on why ho...

Hi, welcome to another of our case study discussions. Today is the 2nd of our 2 case studies looking at how the adoption of a business intelligence and analytics tool can help hotels make more accurate data informed decisions, leading to increased revenue and profitability. Joining us for this conversation is: 🔹 Apo Demirtas , Founder & CEO of HotelIQ 🔹 Gul Turkmenoglu , Senior Director of O...

We are delighted to welcome RoomPriceGenie as an Expert Partner In this "Who Are We" interview we are joined by: 🔹 Thomas Landen - Chief Marketing Genie at RoomPriceGenie In this discussion Thomas tells us more about the company, when they were founded and the back story to it’s inception. We hear about their typical client profile geographical focus and how they add value to their clients Really...

Hi, welcome to one of our case study discussions. Today is the 1st of 2 case studies looking at how the adoption of a business intelligence and analytics tool can help hotels make more accurate data informed decisions, leading to increased revenue and profitability. Joining us for this conversation is: 🔹 Apo Demirtas , Founder & CEO of HotelIQ 🔹 Robert Marusi , Chief Commercial Officer at Tu...

In the past few sessions with Userguest , one of our Expert Partners , we talked about the power of RevMarketing Automation and today we explore a success story with Yotel. To take us through this discussion we are joined by: 🔹 Augustin Cacot , VP Demand for Yotel 🔹 Cristina Blaj , Brand Ambassador for Userguest We talk about how Yotel embraced RevMarketing Automation to connect the demand and r...

Hi, welcome to another Expert Insights Discussion Today we are talking Hotel Brand When done well, it is a core differentiator reflecting the culture, values and identity of your hotel, helping to build loyalty, reputation and price integrity. Brand is not just about a marketing headline or a generic boilerplate, it is holistic!! To offer their insights we are joined by  🔹 Melinda Speck from Stra...

Hi, welcome to another Expert Insights Discussion This is the final episode of our 3 podcast series looking at the challenge of converting direct bookings So far… In episode 1 we explored How your marketing and distribution strategy can make you more attractive and in episode 2 we looked at hoteliers can make their website more engaging and sticky. Today, in the final episode 3, our guests our gue...

Hi, welcome to another Expert Insights Discussion This is episode 2 of our 3 podcast series looking at the challenge of converting direct bookings. So far, we explored how your marketing and distribution strategy can make you more attractive (and you can see the discussion here in video 1 ). Coming up in episode 3 we will consider ways hotels can increase their chance to convert those lookers into...

Hi, welcome to another Expert Insights Discussion This is episode 1 of a 3 podcast series looking at the challenge of converting direct bookings, with an overarching question: Is it really a fight between Hotels and OTAs? (seems a bit of an unfair fight if you ask me) Joining us on these podcasts to share their insights are: 🔹 Hicham Benyebdri of Userguest 🔹 Tina Markowitz of Cendyn 🔹 Shane Rob...

Welcome to another of our coffee time chats. Today we are joined by: 🔹 Pontus Berner from berner+becker , one of our Expert Partners In this discussion we take another look at the German hotel market and follow up on our conversation in September when Pontus considered what might happen in Winter 2022 and he also looks ahead to Summer period coming up. With concern over a possible recession and r...

Hi, welcome to another Expert Insights discussion. Today we are joined by: 🔹 Kris Glabinski , VP Europe at Aggregate Intelligence , a world leading data intelligence company, and the company behind Ratemetrics , one of our Expert Partners In this discussion we look at how hoteliers can turn competitor intelligence into a additional revenue in a very simple way using readily accessible data – the...

Hi, welcome to another Coffee Time Chat Today we look at the Hotel staffing issue and ask, is this just a passing shower or a bigger storm brewing? To help us along with this conversation we are joined by: 🔹Bill Scanlon and Kirby Smith of Strategic Solution Partners , one of our Expert Partners Through their Hotel Taskforce solution and Project Based Expert Consulting SSP work day in and day out,...

Hi, welcome to our first video of 2023. We took a bit of a break over the festive period to recharge and we’re back ready for the Year ahead Today we kick off by revisiting a core topic in 2022 - RMA - RevMarketing Automation In this discussion we take a deeper dive into the Revenue aspect of RevMarketing Automation and explore how revenue strategies can be applied directly to the hotel’s website...

Hi, welcome to another Coffee time chat. Today we look at hotel consultancy and ask are they really the seagull at a picnic, i.e. they swoop in, make a mess and then leave .......... maybe that's a bit unfair!? To provide some insights we welcome back: To help us along with this conversation we are joined again by: 🔹David Kasten of Strategic Solution Partners , one of our Expert Partners In this...

Hi, welcome to another Expert Partner update discussion. Today we are joined by: 🔹 Kris Glabinski , VP Europe at Aggregate Intelligence , a world leading data intelligence company, and the company behind Ratemetrics and HowsMyRate , one of our Expert Partners In this discussion we talk about Ratemetrics, what is it, why did they decide to enter the market and why they offer a 'free forever' optio...

Hi, welcome to another Coffee time chat. With the dichotomy of higher prices and increasing costs and the continuing staffing challenge we ask how might the hotel industry adapt over the coming years To provide some insights we welcome back: 🔹 Veit Meier of berner+becker , one of our Expert Partners In this discussion we look at how global economic factors and the current war in Ukraine might inf...

Hi, welcome to another Expert Partner update discussion. Today we are joined by: 🔹Alex Barros, Chief Marketing & Innovation Officer at BEONx , one of our Expert Partners In this discussion we talk about the Beonprice brand evolution to BEONx and what BEONx is all about. We touch on the vision and mission and whether that has changed and Alex outlines sustainable profitability, what it means i...

Hi, welcome to another Coffee Time Chat. Today we welcome back: 🔹 Bill Scanlon and Jacqueline Villamil of Strategic Solution Partners , one of our Expert Partners We catch up with Bill and Jacqueline a couple of weeks before they release their latest study into the gig economy and it's relevance for the hotel sector. This is the 3rd gig economy study they have conducted. The previous 2 studies we...

Hi, welcome to another Coffee time chat. With the dichotomy of higher prices and increasing costs and the continuing staffing challenge we ask how might the hotel industry adapt over the coming years To help this discussion along we welcome: Bob Holland and Mark Sherwin of Strategic Solution Partners , one of our Expert Partners Will prices continue to increase or when will this break, is ADR a li...

Hi, welcome to another of our Coffee Time Chats. Today we are joined again by: 🔹 Apo Demirtas, Founder & CEO at HotelIQ Decision Cloud , one of our Expert Partners In this discussion we hear how Apo defines decision intelligence; outlines how data is only valuable when organised, analysed and acted on; why forecasting is not a one snapshot task and why we should be predicting on a daily basis...

Welcome to another Expert Insights discussion Are you a hotelier, but not a marketing specialist? Do you hear people talk about moving potential guests through the marketing funnels and wondering what on earth are they are talking about? Well this discussion might be of interest to you. Today we are joined again by: 🔹 Pau Siquier from mirai , one of our Expert Partners After the last 3 videos out...

Welcome to another of our coffee time chats. Today we are joined by: 🔹 Dr Don Wise and David Kasten from Strategic Solution Partners , one of our Expert Partners In this wide ranging discussion we touch on a number of areas and pose a few question: Is the US Hotel industry in a race to the bottom? Is it at risk of over commoditization where price becomes the only differentiator? Is technology tak...

Welcome to another Expert Insights discussion, today we are joined again by: 🔹 Pau Siquier from mirai, one of our Expert Partners This is the 3rd video in the series we are recording with mirai In the previous video we took a closer look at the lower funnel, it’s role in traffic acquisition and why it is the most effective area to invest money to drive direct bookings In this third video we look...

Welcome to another Expert Insights discussion, today we are joined again by: 🔹 Pau Siquier from mirai , one of our Expert Partners This is the 2nd video in a short series we are recording with mirai, looking at Digital Marketing. In the 1st video we took an overview as to why hotels should invest in Digital Marketing. In this 2nd video we look specifically at the Lower Funnel. What is it, where d...