Red Sky Fuel For Thought

A New Lens on Brand Experience: Ep. 23 of Red Sky Fuel for Thought Podcast   What You’ll Learn in This Episode: ·      What the future looks like for brick-and-mortar retail experiences amid a surge in e-commerce trends ·      How brands are getting audiences involved through co-creation of experiences ·      How brands can determine whether to jump into new trends such as the metaverse Is 2022 th...

Red Sky Predictions 2022 Report: Ep. 22 of Red Sky Fuel for Thought Podcast   What You’ll Learn in This Episode:   How our 10 Red Sky Predictions are playing out and shaping the 2022 communications and PR landscape, including these trends: ·     “Corporate Purpose or Bust”: the evolution of corporate purpose ·     “Personnel Gets Personal”: changing employee engagement tactics ·     “As Seen on So...

What You’ll Learn in This Episode: ·     Themes and lessons that communicators and brand marketers should keep in mind in 2022 ·     How the past 18 months have created a watershed moment around purpose ·     How employee relations have become more accountable in an era of empowered employees At the start of 2020, the idea of a worldwide pandemic that would trigger a massive pivot seemed unthinkab...

As communicators, we are absolute nerds about words. We like rearranging them, adding and subtracting them from sentences, and learning new ones. Heck, we even like inventing them (vaccinfluencer, anyone?). That’s why, in 2020, when our agency launched the inaugural Word of the Year , we challenged ourselves to identify one word to describe what had turned into the most unconventional year in mode...

What Nonprofits Need to Do Now: Ep. 19 of Red Sky Fuel for Thought Podcast   What You’ll Learn in This Episode: ·     How the 3 P’s (Pandemic, Polarizing Politics, and Protests around social justice) have affected nonprofit organizations ·     Why partnerships between nonprofits and grassroots organizations will be essential to equity ·     How nonprofits are reimagining their operating models to...

A Whole New World of Employee Engagement: Ep. 18 of Red Sky Fuel for Thought Podcast   What You’ll Learn in This Episode: ·     Why communicating with HEAT (Humanity, Empathy, Accountability and Transparency) is imperative ·     How to act on mission and purpose through interactions with employees and stakeholders ·    &nbs...

What You’ll Learn in This Episode: ·     How the pandemic has accelerated a fourth industrial revolution ·     Why prosumers’ favorability of Big Tech companies has increased during the pandemic ·     How the way we view tech has evolved from important to essential ·     Ways that prosumers want Big...

What You’ll Learn in This Episode: · What TikTok is and what it isn’t · What differentiates TikTok from other platforms · How TikTok can sell—even Brussel sprouts! · What success looks like on TikTok Far more than just an app to share funny videos, TikTok has become a social force to be reckoned with. Three billion worldwide downloads to date place it as the fifth non-gaming app to do so since 201...

What You’ll Learn in This Episode: · Which of our 2021 communications predictions have traveled well · Whether the “Vaccinfluencer” has been had more of a positive or negative impact · How society’s perception of social media changed during the pandemic Once a year our agency does something particularly brave. We predict the future. Released at the top of the year, our “Red Sky Predictions” report...

What You’ll Learn in This Episode: ·      How the pandemic changed Cannes—both the festival’s format and its content ·      What work stood out from the PR Lions in 2021 ·      Advice for brand marketers who want to win a Cannes Lion next year   Even though the pandemic had most of us homebound for a year, that didn’t stop some movers and shakers in the communications industry from dreaming up wor...

What You’ll Learn in This Episode: · How expectations of brands to demonstrate Pride have changed · Examples of brands getting it right · Best practices for gender pronoun usage in the workplace Guests · Ari Humirang , Building Services/Concierge/Induction Coordinator at Havas and Social Media Officer and Non-Binary & Trans Representative for Havas Pride. · Dev Mistry , Internal Communications...

What You’ll Learn in This Episode: · Why reactions to the COVID-19 vaccine vary so widely from country to country · The implications of the pandemic on the future of health, the medical community and brands · What consumers expect of brands post-pandemic and how brands can accommodate those expectations How is it that the COVID-19 vaccine, in the midst of its historic global rollout, is being met...

In this episode you will learn: · Why transparency and authenticity go hand in hand with brand purpose · How operationalizing purpose can help companies mitigate risk and serve as a competitive advantage · How to measure brand purpose and why companies must Even before the global pandemic erupted in tandem with social justice protests, consumers were applying more pressure on brands to demonstrate...

What exactly are inclusive communications, and why do they matter? In the wake of Black History Month and in the midst of Women’s History Month, a roundtable of expert communicators weigh in on the factors that can contribute to a lack of inclusivity in brand communications, both internally and externally, and how to avoid bias when crafting messages on behalf of companies and clients. The Red Que...

Even as we continue to face some harrowing unknowns, the lessons that communicators have learned this past year have shown us that agility and resilience are the insurance we need to press forward. That nothing matters if we don’t have our health—and one another. Even when the closest we can get to one another is to leave heart-eyed emojis on each another’s Instagram posts. Even while many of us s...

Earlier this month, Red Havas broke out our crystal ball when we launched the 2021 “Red Sky Predictions.” Our 10 predictions this year span digital and social media, healthcare and technology, the workplace and travel. Each reflects on the opportunities and challenges posed by the global pandemic. In this second episode of a three-part series, Rachael Sansom , managing director of Red Havas U.K.,...

Episode Summary: Each year, expert Red Havas communicators from around the world collaborate to research and identify the 10 global trends that will shape the integrated communications and PR landscape over the next year and beyond. This year, our 2021 “Red Sky Predictions” center on what the pandemic has taught us. In this first episode of a three-part series, Linda Descano, CFA®, Red Havas’ EVP...

New year, new episode—and this one is full of heart. First, you’ll listen in on a conversation with Jake Wood, the CEO of Team Rubicon and author of the recently published “Once a Warrior: How One Veteran Found a New Mission Closer to Home.” He tells us what he learned about the connection between love and leadership from his experience in the Marine Corps, three traits to look for in every potent...

In our final episode of the year, we reveal the results from our very own Word of the Year survey of communicators. Dino Delic , Meltwater’s director of enterprise analytics and insights, joins us for that conversation and then goes on to highlight how purpose-driven some of the biggest and best-known brands have been in their pandemic-era communications. And for the Red Questionnaire segment, we...

When our work lives and home lives were all but tossed into a blender in March, we witnessed a drastic change in the way we work and interact with colleagues, vendors, suppliers and partners. Same goes for the way we run our households; everything from how we purchase groceries to how we educate our children has transformed. In Red Havas’ latest white paper , and in the Trends Brief segment of thi...

Whether they like it or not, brands today have a maelstrom of problems to reckon with: a pandemic, protests for racial justice, a presidential election. Our roundtable of top creative agency execs discuss how these events have transformed consumer expectations. We also talk to WEX's Tiffany Wirth, an SVP in healthcare marketing, about the pandemic's silver lining and prioritizing your shuteye.   S...

The Red Sky Fuel for Thought podcast helps you navigate the latest communications insights and media trends like the pros do. In our second episode, Richard Clarke interviews Kenny Yap, GM of Social and PR from The Red Agency in Singapore about the COVID-19 situation in Singapore and how brands are adapting to meet consumer needs during this time. We also introduced The Red Questionnaire – our seg...

Red Sky Fuel for Thought podcast helps you navigate the latest communications insights and media trends like the pros do. In our inaugural episode, host Richard Clarke interviews Red Havas’ Global CEO James Wright about COVID-era comms.