Real Talk With Real Fit Pros
Real Talk with Real Fit Pros
Listen in as fitness industry veteran Jonathan Lautermilch shares strategies to grow your fitness business and help fit pros get paid what they're worth.
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Real Talk With Real Fit Pros
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22. Nov 2024
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Rapid Fire w/ The Fit Pro Bros 13.01.2023 21:26
The Fit Pro Bros mix it up a little to kick off the new year and do a little word association/rapid fire questions. Jon gives his unfiltered reactions and words of wisdom to common things we hear from fellow fit pros. Tune in and rev up your business toolbox with some truly helpful advice. ENJOY!
Intentionality 30.12.2022 31:14
In business and in life, you can’t just expect things to happen the way you want without setting intentions toward those things. In this episode, Jon & Marc discuss the importance of setting clear targets and objectives, then breaking those down into the daily activities needed to create success. They also discuss the power of using a singular word each year to become a filter for your actions...
Why We Do What We Do 23.12.2022 18:58
It’s difficult at times to see the big picture of why we build a business for ourselves. Long night, early mornings, struggles that stress us out, more month than money. We oftentimes want to throw in the towel more than people realize. But every now and then life happens and reminds us exactly why we go thru the process of striving for greatness. Tune in as Marc gives a powerful reminder of why y...
The Liver King 09.12.2022 23:04
One of the hardest things to do in the marketplace is to gain trust. Even harder is REgaining trust after it’s been broken. In this episode, Jon & Marc discuss the latest drama surrounding the polarizing Liver King, who has made quite the name for himself this year in the health and fitness industry. To absolutely no one’s surprise, it was recently revealed he uses steroids, which even Stevie...
Do These Two Things NOW to Grow Your Business 02.12.2022 23:41
The holiday can be a very lucrative time for your fitness business if approached with the proper strategy and intention. Tune in as Jon & Marc discuss two very specific strategies you can deploy right now to finish the year strong and set yourself up for a great start to 2023! Enjoy!!
Thanksgiving Edition 23.11.2022 30:49
It’s Thanksgiving week, which means there’s no better topic to talk about than gratitude. Tune in as Jon & Marc get personal on what they’re grateful for, and why gratitude matters so much for your overall success. Happy Thanksgiving everyone Enjoy!!
You Get Paid for Done 19.11.2022 21:46
Oftentimes we confuse our actual working hours for productivity. As a fitness coach, we get paid for the result. Whether it takes you 12 hours to help a client or 1 hour to help a client, if they are achieving their goals as a result of your guidance, then you’re serving your role and providing the value they desire. Tune in as Jon & Marc discuss how to make sure you’re not just being busy for...
Dos and Don'ts of Social Media 10.11.2022 25:53
Have you ever read a post on Facebook that made you shake your head and ask yourself “Why would someone put that out there??” We all have! There’s a time and place to share you and your story, and all the time is not the right answer. You can absolutely be authentic, but if you’re using social media to build your business, you may want to heed a few key pieces of advice discussed in this episode....
How to Do All the Things 27.10.2022 27:44
The tasks of life can often seem never-ending. One of the most common issues we hear from fellow fit pros, especially those who run their own business, is finding time to get everything done. Social media posting, admin work, actually training your clients, spending time with your significant other, spending time with your kids, getting in your own workouts…it can be a LOT! The key to all of this...
Organization and Time Management: A Conversation w/ Emily Kimbrough 21.10.2022 41:52
As a business owner, one of the most difficult things is managing your own self. From time to tasks to keeping everything organized, it can be a daunting endeavor to even know where to start. On this episode, Jon and Marc interview Emily Kimbrough, owner of Organized Business Solutions. Having been in the corporate world, then venturing into the health and fitness realm, Emily is well-equipped to...
Celebrate Your Wins 14.10.2022 29:17
We are always our own worst critics. Oftentimes we focus so much on the one or two things that didn’t go right and totally neglect the 17 things that DID go right. In this episode, Jon and Marc discuss the importance of celebrating your wins, no matter how big or small, and giving yourself the grace you so often give others. Enjoy!
Social Media Reminder 07.10.2022 26:40
You don’t always have to like it to like it! When it comes to social media, there’s no better way to address a wide audience of people on a daily basis. It’s not the only way to market yourself, but it’s a great way to show up and add value on a consistent basis to your ideal client. Tune in as Jon & Marc share some strategic ways to utilize social media to go get what you’re worth. ENJOY!
Focus for Q4 30.09.2022 27:50
We are approaching the 4th quarter of the year, and in the fitness industry, things typically go one of two ways for fit pros. Make. Or break. While it should be business as usual, there are definitely things you can be doing to position you and your business appropriately and show up to serve in a powerful way. In this episode, Jon & Marc discuss some very specific things you can do now to ma...
Live Event Recap 22.09.2022 34:28
On September 15th & 16th, 2022, Jon and Marc hosted the first annual Fit Pro Collective LIVE event! This two-day extravaganza was a success, a learning experience, and truly made an impact on many fellow fit pros. The lineup of speakers was incredible and the overall theme of working on the person in the mirror FIRST in order to make everything else more effective was heard loud and clear. Tun...
F**K A RECESSION! 14.09.2022 15:10
If you watch the news or scroll too much social media or listen to people who have lost their passion in life, you can easily be led to believe the economic sky is falling and everyone should be hoarding their money like Scrooge McDuck! However, as fitness professionals, people still need our help, and it's YOUR responsibility to continue to serve others and boldly promote your message. Tune in as...
Don’t Be a DM Douche 09.09.2022 22:40
When promoting your fitness services, there may not be a “right” and “wrong” way by definition, but there are certainly strategies more fruitful than others if you intend to build a long-lasting business. In this episode, Jon & Marc tell the story of someone who just couldn’t help themselves from utilizing a tactic that is universally loathed, and proceeded to get lambasted on social media. Al...
3 Things You Should Be Doing RIGHT NOW to Grow Your Business 02.09.2022 26:40
Knowing the cyclical nature of the fitness industry is one of the keys to operating a successful business long-term. You should always be adding value to the marketplace and building your brand, but there are certain times of the year that are crucial for growing your clientele. In this episode, Jon & Marc discuss 3 specific things all fit pros should be doing right now to grow their business...
Caffeine and Kilos: A Conversation w/ Danny Lehr 26.08.2022 50:25
With 14 years of gym owner experience, Danny Lehr knows a thing or two because he's seen a thing or two. For someone who operates with abundance and is driven in all he does, he also owns Caffeine and Kilos, an active lifestyle brand that compliments his commitment to fitness and serving others. In this episode, Danny shares a ton of nuggets regarding his mindset in the entrepreneurial space, some...
Scaling Your Fitness Business 11.08.2022 34:06
At some point in your career, you’re going to realize you either have to settle for what you’re doing and no more than that, or it’s time to scale. Hopefully you choose the latter! In this episode, Jon & Marc discuss the ins and outs of scaling. What does it mean? Where should you start? How do you know when it’s time? Most importantly, we talk about the REAL road map of figuring out the true...
Serve People’s Problems 05.08.2022 32:27
As a fit pro, it’s easy to get caught up in building a business you THINK you should be building, instead of the one you actually want to build. This can lead to overworking yourself. You could end up offering solutions with the intention of filling your bank account, not fulfilling your client’s needs. And most of all, you can find yourself constantly struggling to maintain consistency in not jus...
Fighting Fire with Strength: A Conversation w/ Matt Venema 29.07.2022 55:22
Public service jobs are often preceded by an undeniable calling, and for Matt Venema, it was no different. A combination of family history, searching for purpose, and the events of 9/11 led Matt to what is currently an 18 year career in firefighting. In this episode, Jon and Marc talk with Matt Venema about his firefighting work, his unique approach to teaching CPR/first aid and how he makes it ap...
Behind the Fitness Lens: A Conversation w/ Mason Bendewald 22.07.2022 46:13
Over the years, the fitness industry has been revolutionized by fit pros on camera. On this episode, Jon and Marc had the pleasure of interviewing one of the pivotal individuals on the P90X production crew, Mason Bendewald Mason shares some awesome stories of working with industry icon Tony Horton, how he landed in fitness film producing in the first place, and how he currently continues to help f...
Podcasts SUCK: A Conversation w/ Sebastian Rusk 15.07.2022 47:45
In this episode, Jon & Marc had the pleasure of talking with podcast superstar Sebastian Rusk. In the ever-competitive landscape of the fitness industry, there are a few key strategies any fit pro can utilize to easily separate themselves from the competition. Having a podcast is one of them. Sebastian shares the mindset behind having a podcast, why is does NOT need to be fitness related, and...
From Bulgaria to Fit Pro: A Conversation w/ Ivan Cholakov 08.07.2022 35:59
In this episode, Jon and Marc had the pleasure of speaking with fellow fitness professional Ivan Cholakov. Ivan is an immigrant from Bulgaria and has one hell of a story to share. He had an opportunity to come to the United States in 2012 and quickly realized the potential to follow his passions was far greater in the US than in communist Bulgaria. While certified as a trainer and nutritionist, it...
Mills Knows Bills: A Conversation w/ Mills Bender 29.06.2022 42:52
At fitness professionals, it’s not always how much you make, but how much you keep! Unfortunately, most of us are never taught proper money literacy, and although we may have a solid revenue generating business, if we don’t know how to manage that money properly, we will always struggle. In this episode money expert Mills Bender breaks down some really solid strategies on...
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