Troy Cole
Practice Growth Machine Podcast
Snackable tips and tactics to attract more leads, book more patients and make more money in your refractive surgery practice. More resources at TroyCole.com.
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18 - The Art of Attracting Attention in Marketing and Sales 30.03.2026 8:10
Show Notes: Episode Summary: You've heard it before: "Human attention spans are shorter than a goldfish's." But if that's true, why is Netflix putting out 10-episode series with hour-long episodes instead of 3-minute shorts? In this episode, we break down the two ways to handle shrinking attention spans—and why one of them is completely wrong. Spoiler: the answer isn't to make everything shorter....
17 - Car Dealerships, Pool Builders and You: Solving the Universal "Follow-Up" Problem 11.03.2026 9:46
A conversation with my buddy who manages car dealerships revealed something interesting: his biggest sales challenge is the exact same one you're facing in your practice. His salespeople aren't following up with leads. Sound familiar? In this episode, we dive into why the follow-up problem is universal across industries, why it's costing you conversions, and four practical ways to fix it starting...
16 - 5 Ways to Book More Online Leads Using the "Instant Recon" Method 25.10.2019 7:27
For free tools, scripts and more to grow your practice, head over to https://troycole.com/resources/ or simply click the Free Resources tab on the home page.
15 - The 2 Biggest Problems with Price Shoppers 29.09.2019 11:04
For free tools, scripts and more to grow your practice, head over to https://troycole.com/resources/ or simply click the Free Resources tab on the home page.
14 - 3 Habits to Connect with More Internet Leads 20.09.2019 8:57
For free tools, scripts and more to grow your practice, head over to https://troycole.com/resources/ or simply click the Free Resources tab on the home page.
13 - The Truth About Medical SEO with Jordan Fowler 27.08.2019 37:42
For free tools, scripts and more to grow your practice, head over to https://troycole.com/resources/ or simply click the Free Resources tab on the home page.
12 - Don't Forget to *Ask* (A Costly Conversion Mistake) 20.08.2019 7:38
For free tools, scripts and more to grow your practice, head over to https://troycole.com/resources/ or simply click the Free Resources tab on the home page.
11 - You Are Morally Obligated to S-E-L-L Your Services 14.08.2019 7:13
For free tools, scripts and more to grow your practice, head over to https://troycole.com/resources/ or simply click the Free Resources tab on the home page.
10 - Gain Your Unfair Advantage with "Post-Acquisition Marketing" 26.07.2019 8:40
For free tools, scripts and more to grow your practice, head over to https://troycole.com/resources/ or simply click the Free Resources tab on the home page.
09 - Do These 5 Unscalable Things to Earn Patients for Life 12.07.2019 7:50
For free tools, scripts and more to grow your practice, head over to https://troycole.com/resources/ or simply click the Free Resources tab on the home page.
08 - Information is Not Enough. Your Patients Need *This* 21.06.2019 9:21
To dig deeper into the ways you can use persuasion to grow your practice, head over to TroyCole.com and check out the Free Resources tab on the home page.
07 - Energy: One of the Most Powerful Persuasion Tools on the Planet 10.06.2019 7:19
To dig deeper into the ways you can use persuasion to grow your practice, head over to TroyCole.com and check out the Free Resources tab on the home page.
06 - Avoid the "Right Answer Trap" on the Phone 31.05.2019 6:26
Get in touch at podcast@troycole.com . Visit TroyCole.com now for more essays, more episodes, and more refractive marketing goodness.
05 - How Fast to Follow-Up? If You're Not First, You're last 03.05.2019 8:52
Get in touch at podcast@troycole.com . Visit TroyCole.com now for more essays, more episodes, and more refractive marketing goodness.
04 - How to Follow-Up Without Pestering Your Prospects 03.05.2019 7:42
Get in touch at podcast@troycole.com . Visit TroyCole.com now for more essays, more episodes, and more refractive marketing goodness.
03 - Follow-Ups: Will You Be the Last Practice Standing? 09.04.2019 7:51
Get in touch at podcast@troycole.com . Visit TroyCole.com now for more essays, more episodes, and more refractive marketing goodness.
02 - Why "Spam Calls" Are Your Problem 06.03.2019 4:39
Get in touch at podcast@troycole.com. Visit TroyCole.com now for more essays, more episodes, and more refractive marketing goodness.
01 - This Piece of Tech is Killing Your Conversions 06.03.2019 6:35
Get in touch at podcast@troycole.com. Visit TroyCole.com now for more essays, more episodes, and more refractive marketing goodness.
00 - The Intro Episode (What is the PGM Anyway?) 06.03.2019 5:38
Get in touch at podcast@troycole.com. Visit TroyCole.com now for more essays, more episodes, and more refractive marketing goodness.
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