Power Hour Optometry

Some patients walk out feeling wowed. Others walk away — and never come back. What's the difference? It's not your prices. It's not your credentials and the experience .   In this eye-opening episode of Power Hour, Eugene Shatsman sits down with Shareef Mahdavi — industry consultant, speaker, and author of Beyond Bedside Manner — to expose one of the most overlooked (yet most profitable) parts of...

Most practices think about growth in terms of marketing — but what if the real advantage lies in how you use technology to engage patients before they even pick up the phone?  

Optometry is facing some of its biggest challenges yet — from Medicare reimbursement cuts to scope expansion battles and new legislative threats that could redefine the profession. If you think these issues won't impact your practice, think again.

Forget routine exams — eye care's future just walked off the showroom floor at Vision Expo East 2025, and we've got your VIP ticket right here. Host Eugene Shatsman caught up with top executives from CareCredit, ZEISS, Silhouette Optical, and RevitalVision to uncover the innovations that had the industry buzzing. Whether it's turning patient conversations into profitable treatments, groundbreaking...

Most practices stop at routine eye exams — but what if your practice could unlock new ( cas h-pay) revenue streams and provide high-value specialty care without feeling like you're selling to patients?   Dr. Jordan Dau started Dau Family Eyecare from scratch, transforming it into a technology-driven, specialty-focused practice that sees 100-150 patients per week and is expanding to a second locati...

Building a thriving optometry practice isn't about luck — I t's about strategy, efficiency, and data-driven decisions . Dr. David Cockrell has spent over 40 years refining the formula for success, turning his practice into a 12,000 sq. ft. powerhouse where five doctors each see 40 patients a day , without sacrificing quality of care.  

Innovation isn't just reshaping tech— it's transforming eye care , and your practice can be at the forefront. Ruth Yomtoubian , innovation leader at VSP , joins Eugene Shatsman to discuss the cutting-edge trends shaping eye care's future . Fresh from CES , the world's largest tech show—she reveals how AI, data, and multi-sensory tech are redefining healthcare and why optometrists need to take noti...

Hiring good staff is hard. Keeping them? Even harder.   Staff turnover, burnout, and lack of reliability and engagement are part of a challenge that most practices fac e today : an ever-present staffing puzzle.  

Every practice owner understands the cost of making a change , b ut what about the cost of staying exactly the same ?   

How will the economy shape your practice in the next five years? In this live-recorded episode of Power Hour , host Eugene Shatsman and industry expert Dr. Jason Lake break down the economic trends and cost management strategies that will define the future of optometry . Recorded after attending a series of impactful industry lectures on economic forecasts, tariffs, and inflation, this episode bri...

Optometry is evolving, and the data is clear - 2025 is the year to take action. In this week's Power Hour, Eugene Shatsman hosts Ashley Mills, CEO of The Vision Council, and Alysse Henkel, VP of Research & Insights, to uncover two game-changing topics: the revamped Vision Expo East 2025 and exclusive, hot-off-the-press industry data.

Industry leader Jam ie Rosin scaled his practice to over 50 locations and grew revenue by millions . Want to learn the exact strategies he used ? Keep reading.    This episode is all about driving exponential growth in optometry practices - not through guesswork or big leaps, but through small, impactful changes in critical areas. Together, host Eugene Shatsman and Jam ie reveal the strategies, me...

Optometry has transformed significantly over the last 13 years, but are you adapting quickly enough? In the first episode of Season 13 of Power Hour, host Eugene Shatsman sits down with the show's original host, Dr. Gary Gerber, to reflect on the past, unpack lessons learned, and craft a plan for 2025.

Are you leaving revenue on the table?   In this week's Power Hour , Dr. Chris Wolfe reveals how rethinking your metrics can transform your practice. This isn't just about working harder - it's about uncovering the hidden potential in your patient care and business strategy. Dr. Wolfe explains how to use key metrics like revenue per OD hour, patient lifetime value, and prevalence data to uncover hi...

What if the key to growing your practice was reimagining your entire approach to business? In this episode of Power Hour, host Eugene Shatsman welcomes Ross Bernstein, a renowned business strategist and keynote speaker who has worked with Fortune 500 companies and top organizations worldwide. Drawing from over 25 years of experience and lessons learned from interviewing thousands of top athletes a...

Are you ready to rethink how your practice generates revenue per patient? Most strategies focus on optical sales, capture rates, or multiple pair promotions - but what if there's a completely different way to approach it? Dr. Todd Cohan shares his exact formula for transforming comprehensive exams into significant additional revenue through his unique strategy .

Have you ever wondered if dropping a vision plan could actually help your practice grow? It's a tough decision, but one that could reshape your patient relationships and increase your practice's revenue. In this week's Power Hour episode, Eugene Shatsman s peaks with Steve Alexander, a consultant with over 20 years of experience in eye care, to tackle the question so many optometrists wrestle with...

AI is everywhere you turn these days, but let's face it - talking about it and actually putting it to work are two very different things. We're past the stage of "should I be thinking about AI?" and firmly in the "what can I realistically do with AI right now?" zone. The truth is, if you're not figuring this out, you risk falling behind.  

Are technology purchases in your practice delivering the value they promised, or are they just "white boxes in the closet"? In our latest episode of Power Hour, Eugene Shatsman talks with David Keith , a 25-year industry veteran and technology consultant, who breaks down the common pitfalls and winning strategies for making technology work for you.  

In the latest episode of Power Hour , Jordon Comstock discusses how membership plans can transform your optometry practice's approach to patient care and revenue growth. With more than 100,000 patients already on membership plans in the dental world, Jordan dives into why this model works, especially for optometry.   Instead of relying on managed care companies, imagine having patients pay you dir...

Are you ready to uncover practical marketing tips that can drive real growth for your practice? In this latest live Power Hour episode from Vision Expo West, Eugene Shatsman sits down with Daniel Rostenne – CEO and Founder of Eyecarepro , to share 10+ actionable marketing nuggets you can implement immediately .   From leveraging off-page SEO and backlinks , to boosting your Google Reviews and impr...

Low vision care is often misunderstood, but in this episode of Power Hour, Dr. Richard Shuldiner shares how he's defying industry norms with a low vision practice that generates $600,000 annually - while seeing just 6-8 patients per week! With decades of experience, Dr. Shuldiner has developed a highly profitable, patient-centered model that breaks down the barriers many optometrists face when con...

In this must-watch episode of Power Hour, host Eugene Shatsman sits down with Jim McGrann, former CEO of VSP Vision and current CEO of Advancing Eyecare, to address the pressing concerns of eye care professionals (ECPs) and explore the future of optometry in an AI-driven world. As one of the most influential figures in the industry, Jim offers a unique perspective on VSP's role in the evolving lan...

Welcome to the Vegas Innovators Series, where we bring you cutting-edge insights from some of the brightest minds in optometry and ophthalmic care. In this special episode, host Eugene Shatsman sits down with industry leaders - Brant Southwell, Dr. James Rynerson, Cindy Braden, Cassandra, and Jim McGrann, each with game-changing innovations that are reshaping the way we think about eye care. From...

How would you like to see more dry eye patients in your practice? What if you could enhance your treatment protocol while driving dry eye conversion rates? In this episode of Power Hour, we present a proven formula for success based on the experiences of two industry greats - Dr. Paul Karpecki and Dr. Shane Swatts. These leaders in dry eye care share actionable strategies that can transform your p...