Podknows Business Network

In the previous episode I explained why we need to be cautious around Apple Podcasts new video HLS streaming feature. Well, this podcast about podcasting is about balance. So now, it's important we look at all the good things about the feature.

If you've got a B2B podcast and a sales team — there's a fairly good chance they've never properly met. That sounds absurd. And yet it's almost universal. Hi, I'm Neal Veglio , founder of Podknows Podcasting . We're a podcast agency helping B2B businesses and founders enjoy better results from their podcast. In this episode of B2B Podcasting Insights , I'm explaining why the most valuable thing mo...

With Apple Podcasts video now becoming a mainstream feature as the main hosting platforms roll it out, there are more and more creators leaning into creating this content. But should you be joining them? Well, before we can answer this question, we need to establish the answer to another one; do you understand the algorithmic differences surrounding video and audio? Click play. I'll explain. Compa...

You published your 40th episode this week and your download graph looks less like a rocket and more like a polite cough. The CFO is squinting at the line item. You're Googling "how long should a B2B podcast take to work?" from the toilet at 11pm on a Sunday. Before you cancel the whole thing, there's a chance you're measuring against the wrong clock entirely. I'm Neal Veglio , and in this episode...

This episode will challenge a lot of assumptions you may have about your audience. If you’ve been losing sleep over whether you need to shift all your energy into video, or feel the pressure to keep up with multi-camera setups just to stay relevant, you’re going to want to pay attention to this one. We’re sharing new research from Tom Webster and the Sounds Profitable team that uncovers who your m...

If your B2B podcast sounds "fine" but nothing ever really seems to come off the back of it, the problem probably isn't the content. It's the label. You need to stop making a B2B Podcast and start proactively designing your sales podcast. "B2B podcast" has slowly come to mean a very specific thing. And the moment a show accepts that label, it's off the hook commercially. It doesn't have to do a job...

You opened your podcast dashboard this week, saw a number, felt vaguely okay or pretty terrible — and then closed the tab. That's not a podcast strategy. That's reading your horoscopes. In this episode of B2B Podcasting Insights, Neal Veglio gives you the playbook for putting your listener analytics to actual strategic use — starting with what each number in your dashboard is really telling you, a...

If you've put a solid business case together for a branded podcast to help with your B2B podcast marketing, and still got shot down before the biscuits were finished — it probably wasn't the idea that failed. It was the argument you used to make it. Download numbers and audience engagement strategies mean nothing to a CFO. "Big brands are doing it" lands even worse. What actually works is connecti...

Beehiiv are targeting podcasters with offers to join their new creator platform. But is this the solution podcasters have been waiting for? Link to check out their teased offer: https://www.beehiiv.com/beehiiv-for/podcasters

Diary of a CEO is doing something genuinely damaging to indie podcasters. Not maliciously. The damage is the business model. Hi, I'm Neal Veglio, The Podmaster. In this episode, I'm breaking down exactly why comparing your show to mega-podcasts like Diary of a CEO, High Performance Podcast, and Young and Profiting isn't just unhelpful — it's statistically irrational. Using Phil Rosenzweig's Halo E...

Your B2B podcast might be producing great content. But if listeners are bailing before you've said anything useful, the problem isn't your topic, your audio quality, or your production value. It's what happens in the first 10 seconds. I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm making the case that intro music and generic cold opens are quietly driving away the very people...

If you've built a decent following on LinkedIn and you're still wondering why your podcast isn't getting the downloads you expected, more posting almost certainly isn't the answer. Ten thousand followers sounds like a head start. In podcasting, it barely counts as a warm-up. I'm Neal Veglio , and in this episode of B2B Podcasting Insights, I'm breaking down why your social media audience and your...

Video podcasting is coming to Apple Podcasts. And not in an indirect way. They're adding it to the native ecosystem for the first time. Libsyn's been allowing passthru of video for years, but this new step means creators can upload full video versions of their show in Apple Podcasts and rely on it being a decent experience. I've been staunchly anti-video using YouTube, but this has changed my mind...

A lot of people are excited about AI tools that promise instant, studio-quality podcast audio. Record on your phone. Click a button. Sound professional. But that story deserves a closer look. Hi, I'm Neal Veglio , founder of Podknows Podcasting and the Podmastery community. In this episode of Podcasting Insights , I unpack what happens when technology starts erasing the difference between effort a...

If you’re putting real effort into your B2B podcast and still wondering why it isn’t really moving anything, consistency probably isn’t the problem you think it is. Publishing weekly feels responsible. It looks good internally. It gives teams something concrete to point at. But it rarely builds trust on its own. I’m Neal Veglio , and in this episode of B2B Podcasting Insights , I’m breaking down w...

A lot of people are saying video is the future of podcasting. That video is the gateway drug — the thing that creates new podcast listeners. But that story deserves a closer look. In this episode of Podcasting Insights, I question the growing narrative around video podcasting, discovery, and conversion — and ask whether we’re confusing reach with commitment, and visibility with attention. This isn...

A lot of podcasters don’t actually need any kind of new strategy. They just need honest podcast feedback that tells them what it actually feels like to listen. In this episode of Podcasting Insights, I explain why so many shows stall at “fine,” why polite feedback keeps podcasts forgettable, and how growth usually comes from being braver with what already exists. You’ll learn: • Why “competent” po...

If your B2B podcast relies on interviews by default, there’s a good chance it isn’t really doing its job. Interviews feel safe. They’re familiar. They spread responsibility. And they let the host stay slightly hidden. I’m Neal Veglio , and in this episode of B2B Podcasting Insights , I’m unpacking why interview-led B2B podcasts are so common — and why they so often fail to create clarity, trust, o...

Seriously. It's become a buzzword of basic b*tch podcast coaching. Evergreen podcast content is definitely not timeless. It is just content you have not looked at in ages. If your back catalogue feels a bit… awkward, this episode is for you. Not because you need more episodes. Because you probably need to stop pretending. Hi, I’m Neal Veglio , and in this episode of Podcasting Insights , I’m break...

If your B2B podcast is “performing well,” there’s a good chance you’re measuring the wrong thing. Download numbers feel important. They’re easy to report. They look reassuring on a slide. But they rarely tell you whether your podcast is actually influencing anything. I’m Neal Veglio, and in this episode of B2B Podcasting Insights , I’m unpacking why download numbers are such a comforting distracti...

Most podcasts don’t struggle because the ideas aren’t good. They struggle because the release schedule quietly starts to drain the energy out of them. Somewhere early on, a lot of podcasters decide they probably 'should' be weekly. Not because it makes sense. Because it feels serious. In this episode, I talk about why recording less can actually make your podcast better. I also share a simple way...

In this bonus episode, we delve into the new exchange for creator-led advertising; Creator X . The platform claims to be built to address frustrations in the market.

If your B2B podcast was working, your sales calls would sound different. Most B2B podcasts are easy to listen to. They’re consistent. Polished. Well-intentioned. And yet… nothing changes. Prospects still ask basic questions. Sales calls still start from scratch. And the podcast quietly sits there, passing time. I’m Neal Veglio, and in this episode of B2B Podcasting Insights , I’m unpacking why tha...

Most podcasts don’t lose listeners because the content is bad — they lose them because trust gets broken quietly. Every time someone presses play, they’re making a small agreement with you. And most podcasts break it without even realising. In this episode, I unpack the idea of the “quiet agreement” — and why most if not all small podcasts break it, at least at first. I also share a simple test yo...

Most B2B podcasts don’t actually have a job. They exist because someone, somewhere, decided the company “should have a podcast”. Not because anyone decided what it was meant to do. I’m Neal Veglio, and in this episode of B2B Podcasting Insights , I’m asking the grown-up question almost nobody asks before they hit record... In this episode, I break down: Why so many B2B podcasts quietly become jobl...