Podcasting Tips Weekly

If you think you can just hit publish on your new show and it will take off, we have some bad news for you. This strategy, or lack thereof, won't work. You have to build buzz around your show weeks leading up to your launch date. This means using every available channel for social posts, BTS content, teasers, trailers, the list goes on. Without a real plan put into place before launching your amaz...

Most creators want everything about the quality of their podcast to be perfect. The sound, the content, the video design, and everything else except the title. You could have the best podcast in the world, but no one will even click on it if your title isn't clear, direct, and intriguing. So don't waste vital screen space on titles like EP123: John Talks GrowthWho's John, and what growth is he tal...

Most creators don’t love talking about marketing funnels—but if you want your podcast to grow, you need a plan that works from the top down. Start broad: think paid ads, social posts, and discoverability. That’s the top of your funnel, the awareness phase. As listeners move through the funnel, your strategy should get more specific and more targeted. That’s where real growth happens: turning casua...

Why is it that some podcasts find overnight success, but some fade into obscurity? What’s the secret? How are shows getting found? The answer is working with the Algorithms. Platforms like YouTube and Spotify have changed the way that content is discovered, shared, and listened to. Their algorithms are powerful systems that can drive growth, but only when the content works with the algorithm, not...

Organic growth is powerful, but paid acquisition accelerates it. With targeted ad campaigns, you can reach new listeners who are already interested in your niche. It’s an effective way to boost awareness, drive downloads, and grow your audience more effectively. The key? Invest in the right platforms based no on your specific niche, track performance, and optimize as you go. Done right, paid acqui...

Podcasts are a unique form of media that allows creators and listeners to foster a deeper relationship and connection. Unlike platforms like TikTok or YouTube, where content is quickly consumed and discarded, podcast listeners commit to at least 30 minutes of their day, night, workout, walk, etc. What makes podcasts so powerful is this commitment. But with that commitment comes a responsibility—yo...

The possibilities in podcasting are endless—game shows, history deep dives, true crime mysteries, comedy, talk shows, and so much more. But what truly sets great podcasts apart? No matter the niche, two key elements make a show stand out:First, the hosts present a clear, thought-provoking question that sparks curiosity. Second, they stay focused—delivering answers within their niche without unnece...

Forget the internet "gurus" who claim email is dead—it's very much alive and remains one of the most powerful marketing tools for creators, including podcasters like you. A strong email list does more than just deliver updates—it keeps your audience engaged, nurtures loyal listeners, and makes it easy for fans to share your show with others. Think of it as your direct line to your biggest supporte...

Editing podcasts can be intimidating—but it doesn’t have to be! In this episode of Podcasting Tips Weekly, Ryan Tillotson shares how you can edit audio and video using Descript, a powerful tool that lets you edit like a word document—no Adobe Premiere or GarageBand required. Why Descript? No learning curve—edit like a word processor Faster turnaround—cut content quickly with text-based editing Col...

Your podcast’s introduction sets the stage for your entire show. It’s your chance to hook first-time listeners and set expectations. While every podcast has its own style, every hit podcast has a strong intro. A weak intro can cause potential listeners to tune out before your episode even begins. So how do you craft one that works?  The two types of podcast intros you need – A short, consistent sh...

Great audio is the backbone of any successful podcast. Whether you're recording solo, hosting remote interviews, or capturing conversations on the go, the right microphone can make all the difference and more importantly draw more listeners in. In this episode, we are going to break down exactly what type of microphone, mixer, and other key recording devices you need depending on your set-up to tu...

Your podcast title is the first thing potential listeners see—so make it count! Here’s how to create a title that’s clear, searchable, and compelling:  Keep It Short – Stay under 40 characters so it doesn’t get cut off in directories.  Use Keywords – Think about what your audience is searching for and include those words.  Prioritize Clarity – Avoid overly clever names that don’t immediately expla...

One of the best ways to grow your podcast audience is by being a guest on other shows. But how do you find the right podcasts and actually get booked? In this first episode of Podcasting Tips Weekly, Ryan Tillotson, CEO of Straw Hut Media, shares a simple and effective strategy to discover shows, gather contact information, and reach out the right way. Whether you’re just starting out or looking t...