Podcast Growth Tools: Turn Listeners Into Paying Customers with Podcast Marketing Strategies for Female Entrepreneurs

This is the last replay episode in this series, and I saved one of my most popular ones for the finale. Starting next episode, I am kicking off a brand new 4-part series walking you through exactly how to set up Claude to support your podcast marketing efforts, quick shortcuts, tips, and how you can use it throughout your entire business. That starts with episode 83. But today, let's talk about gr...

I am still on maternity leave, soaking up snuggles with my baby boy, so I am continuing to bring back a few of my favorite episodes, the ones my audience loved most and got the most value from. Today's topic is something I get asked about more than almost anything else: how to write show notes that actually rank on Google and AI search tools and drive traffic back to your podcast, your website, an...

I am still on maternity leave, so today I am bringing back one of my most popular episodes, and for good reason. I originally dropped this in early 2025 and it sparked more DMs, replies, and "oh my gosh, I needed to hear this" messages than almost any other episode I have released. Even if you heard it the first time around, this one is worth a second listen. In this episode, I am breaking down th...

If you have ever wondered whether paid ads could actually help you grow your podcast, or if Meta Ads Manager makes your eyes glaze over, this episode is for you. My guest is Meta ad strategist and agency owner Brooklyn Grotte. She manages millions of dollars in ad spend every month for her clients, and she makes advertising feel accessible, practical, and human. This conversation is a recording fr...

This is one of my most downloaded episodes ever, and the strategy I teach in it is just as relevant today as when I first recorded it in March 2025. Honestly, maybe even more so. I have seen it work time and time again. In this episode of Podcast Growth Tools, I walk you through a framework for turning your existing podcast episodes into lead magnets that grow your email list. The concept is simpl...

What if a few micro tweaks could grow your podcast by 43% in three months without a heavy lift? That is exactly what happened for my guest Kellie Lupsha, and in this episode she is sharing everything she did. Kellie is the host of Thriving in Midlife, a former physical therapist turned entrepreneur who helps women navigate their 40s, 50s, and beyond through health optimization and wellness. She pu...

You have already audited and optimized your back catalog. Now it is time to turn all of that content into things that actually grow your email list, generate leads, and bring in revenue without recording a single new episode. In Part 1 of this series, we covered auditing your catalog, optimizing underperformers, updating show notes, strategic re-airs, and creating curated listening paths. Today in...

When was the last time you actually did anything with your old podcast episodes after they went live? If the answer is never, you are sitting on a goldmine and you do not even know it. In this episode of Podcast Growth Tools, I am walking you through five strategies to audit, optimize, and reactivate your podcast back catalog so it starts working for your business again. Every episode you have eve...

What if the 50, 100, or 650 episodes sitting in your back catalog could be working for you right now, bringing in new listeners, growing your email list, and generating revenue without you creating a single new piece of content? That is exactly what my guest Kelly Smith has built. Kelly is the host of Mindful In Minutes (26 million downloads across nearly nine years) and Meditation Mama. She runs...

Would you publicly share your revenue goal and let people watch you chase it? My guest Megan Yelaney did exactly that, and in this episode we are breaking down everything behind it. Megan is a business coach, messaging strategist, and the host of the Business Not As Usual podcast. She has built a million-dollar brand helping coaches become the one person their clients cannot stop thinking about. S...

What do female podcasters actually talk about when they get in a room together? I just got back from the Podcasting Moms Conference in Nashville, and the conversations I had changed how I think about podcast growth entirely. In this episode, I'm sharing my five biggest takeaways for female entrepreneurs who podcast, from why downloads are no longer the most important metric, to how AI is reshaping...

What if going viral would actually hurt your business more than help it? My guest Kristina Bartold has worked with over 250 businesses through her social media agency, The Social Snippet . She has seen people with 75,000 followers who cannot sell a $15 product. She has also seen entrepreneurs with small, engaged communities sell out events with a single email. The difference is not audience size....

What if the episode you recorded this week could be doing 15 different jobs for your business right now? Because it can. And most podcasters are only letting it do one. In this episode of Podcast Growth Tools, we dive into all the ways you can transform a single podcast episode into a full content ecosystem. Not just "repurpose it into social posts." I am talking about 15+ strategic ways to stretc...

What if you could grow your podcast without showing up on Instagram every single day? My guest Andi Smiley did exactly that, using Pinterest as her primary marketing channel, posting just one pin a day, and growing her podcast by 74% in one year while adding over 200 email subscribers. In this episode of Podcast Growth Tools, we dive into everything podcasters need to know about Pinterest, from ho...

What if AI could actually sound like you and save you hours every single week? In this episode of Podcast Growth Tools, I'm walking you through the 5 podcast marketing tasks I've completely handed off to AI, and exactly how I've set it up so the output sounds like me, not a robot. I'm also sharing why I recently switched from ChatGPT to Claude, how I trained it on my brand in 30 minutes, and why i...

Can Instagram Lives actually become podcast episodes? My guest Gilly did exactly that — and it changed everything for her business. In this episode of Podcast Growth Tools, I'm sitting down with Gilly, founder of Gilly's Organics and host of Everyday Rockstars, to talk about how she went from recording short 14-minute Instagram Live interviews for a local New Jersey magazine to launching a full po...

What if your podcast wasn’t just being discovered on Apple and Spotify… but recommended by AI tools like ChatGPT, Perplexity, and voice search? Because that’s exactly what’s happening right now. In this episode of Podcast Growth Tools , I’m breaking down one of the biggest shifts in podcast discovery — and one most podcasters aren’t talking about yet: AI is becoming a major search engine for podca...

What if you didn’t have to rely on social media to grow your podcast, your email list, or your business? Because I know how many of you feel this right now… You’re showing up on Instagram. You’re trying to keep up with the algorithm. You’re posting consistently. And it still feels like a lot of effort for very little return. In this episode of Podcast Growth Tools , I’m sitting down with Tracy Bea...

Your podcast listeners love you. They DM you about episodes. They reference things you said months ago. They binge your show and tell you how helpful it is. But your email list feels completely dead. Sound familiar? In this episode of Podcast Growth Tools , I’m breaking down a pattern I’m seeing with so many podcasters right now: loyal listeners… but quiet email lists. And the truth is — your podc...

If your launches aren’t converting the way you hoped, the issue might not be your strategy. It might be your transformation messaging. In this episode of Podcast Growth Tools , I’m joined by marketing strategist Alice Zarka to talk about what’s really happening in the online marketing industry right now and why so many launches, digital courses, and coaching offers struggle to stand out in a crowd...

Your podcast shouldn’t feel like a weekly scramble. But for many podcasters, it does. If you’ve ever recorded an episode the same day it was supposed to go live, struggled to stay consistent with your show, or felt like your podcast is always sitting on the back burner — you’re not alone. In this episode of Podcast Growth Tools , I’m sharing a replay from Day 2 of the Podcast Glow-Up Party , where...

What if YouTube didn’t mean more work … but smarter distribution of what you’re already creating? In this episode of Podcast Growth Tools , I’m sitting down with YouTube strategist Auret Esselen to talk about how podcasters can actually use YouTube as a growth asset — not just a place to “dump” video versions of their episodes and hope for the best. Because here’s the truth: Uploading your podcast...

You don’t need more podcast ideas. You need better signals. If you’ve ever sat down to plan episodes and thought, “I know I have good ideas… why isn’t this translating into growth?” — this episode is for you. In this episode of Podcast Growth Tools , I’m breaking down how to choose podcast episode topics your audience is already searching for, asking about, and ready to engage with. Because the tr...

If you’ve been podcasting for more than a few months, chances are you’re sitting on a back catalog of episodes that aren’t doing much for you anymore. And that’s not because the content isn’t good. In this episode of Podcast Growth Tools , I’m breaking one of the biggest podcasting myths: that once an episode is published, its job is done. The truth? Your old podcast episodes can be some of the mo...

What does podcast growth actually look like in 2026 — especially for women and mom podcasters who want sustainable growth, real connection, and a business that fits their life? In this episode of Podcast Growth Tools , I’m joined by Cait Howard and Amanda Benavides , the women behind Podcasting Moms Club and the Mom Friends Media Collective. Together, we’re unpacking what’s changing in podcasting,...