媒體創意人 俞國定

大師輕鬆讀之輕鬆聽大師

濃縮歐美暢銷財經管理書精華的《大師輕鬆讀》,精心規劃六大系列主題,並由 資深媒體人 俞國定 重點導讀和精闢解說每周新刊內容,讓您享受最豐富的知識語音饗宴,輕鬆與全球同步學習。--Hosting provided by SoundOn

Besuch unbedingt die Website des Podcasts und unterstütze die Macher: www.master60.com.tw

Autor

媒體創意人 俞國定

Kategorie

Business

Podcast-Website

www.master60.com.tw

Neueste Folge

21. Okt 2026

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No.1069 為愛設計/Design Love In 29.04.2026

一切都是體驗,如果沒有愛,再有效率也沒有意義。Everything is an experience. Without love built into it, efficiency alone carries no meaning. -- Hosting provided by SoundOn

No.1068 馬斯克5步演算法/THE ALGORITHM 22.04.2026

隨著時代巨變,能靠維持現狀⽣存下來的企業寥寥無幾。馬思克的演算法或將成為新的生存策略。As we face epochal change, there are vanishingly few businesses that can survive by maintaining the status quo. Musk's algorithm may well be the new survival strategy. -- Hosting provided by SoundOn

No.1067 做個逐夢人/Runnin' Down a Dream 15.04.2026

人生是一道用進廢退的命題,為什麼不去做自己最開心的事情呢?Life is a use-it-or-lose-it proposition, then why not do what makes you most happy? -- Hosting provided by SoundOn

No.1066 金錢習慣/The Money Habit 08.04.2026

個人理財的關鍵在於習慣,而不僅僅是收入的高低。養成精明分配收入的紀律,將讓你受用無窮。使用『金錢習慣系統』,可以建立這種紀律。Personal financial management is about habits, not just your level of income. Develop the discipline to allocate your income astutely and it will serve you well. Use the "Money Habit System" to build that discipline. -- Hosting provided by SoundOn

No.1065 故事力/Super Skill 01.04.2026

AI能寫作,但它永遠無法成為說故事的人。這正是為何在AI氾濫的時代,故事力將成為一項終極的超級技能。AI can write, but it can never be a storyteller. That's why storytelling is becoming the ultimate "super skill" in an AI-saturated world. -- Hosting provided by SoundOn

No.1064 挖出來的創意/How Great Ideas Happen 25.03.2026

別再因為沒有靈感而自責,創意不會憑空發生。相反地,你應該像考古學家一樣,透過探勘、劃分、挖掘、篩選,將它挖掘出來。Stop blaming yourself for a lack of inspiration—creativity doesn't just appear out of thin air. Instead, unearth it like an archaeologist on a dig: through surveying, gridding, excavating, and sifting. -- Hosting provided by SoundOn

No.1063 策略陷阱/The Strategy Trap 18.03.2026

商業策略失敗往往不是因為策略本身出錯,比起其他原因,更多是因為執行不力。這就是「策略陷阱」──你知道該怎麼做,卻無法有效執行。你花了太多心思琢磨構想,卻輕忽了實現這些構想所需的條件與努力。──你知道該怎麼做,卻無法有效執行。你花了太多心思琢磨構想,卻輕忽了實現這些構想所需的條件與努力。Few business strategies fail because they are wrong. They more frequently fail because of a lack of execution more tha...

No.1062 這樣開會就對了!/Your Best Meeting Ever 11.03.2026

別再召開沒人想參加的會議。相反地,應該像設計卓越產品一樣來設計會議。Stop running meetings no one wants. Instead, design them like great products. -- Hosting provided by SoundOn

No.1061 放膽做大夢/THINK BIG 04.03.2026

你如何看待自己與人生,幾乎決定了你的一切遭遇。你的任務是成為創意生成者,而不是被動反應者。How you think about yourself and your life shapes almost everything that happens to you. Your job is to become an idea generator, not a passive reactor. -- Hosting provided by SoundOn

No.1060 準CEO預備手冊/CEO READY 11.02.2026

在邁向CEO的路上,過往的成功實績並不夠,真正的關鍵在於你是否「準備就緒」,讓大家都能清楚看到你是最強大、最讓人安心的領導人選。On the path to CEO, your track record of success isn't enough, it's much more about readiness that others clearly see you as the strongest and safest choice to lead going forward. -- Hosting provided by SoundOn

No.1059 看懂財務報表/Understanding Financial Statements 04.02.2026

理解和分析財務報表是一項重要的商業技能。一旦看懂財務報表,那些數字就不再只是靜態的數據,而是意義鮮活的情報。The ability to analyze financial statements is an essential business skill. Once you master the statements, the numbers don't just sit there—they leap off the page at you. -- Hosting provided by SoundOn

No.1058 章魚型組織/The Octopus Organization 28.01.2026

聽起來或許有點奇怪,但在當今瞬息萬變的市場,組織若想好好發展和茁壯,最好的方式就是像章魚一樣行動和運作。As quirky as it may sound, the best way for organizations to operate and to thrive in today's dynamic marketplace is to act and behave like an octopus. -- Hosting provided by SoundOn

No.1057 變革領導力/LEADING CHANGE 21.01.2026

在21世紀動盪不安的經濟局勢下,企業領導力將是決定成敗的關鍵因素。In the volatile economic environment of the twenty-first century, business leadership will be the key differentiator between success and failure. -- Hosting provided by SoundOn

No.1056 每月工作10小時/The 10-Hour Work Month 14.01.2026

歡迎來到工作的未來,在這裡,效率不再只是策略,更是一種生活方式。是時候成為「反工作狂」了。Welcome to the future of work, where efficiency isn't just a strategy. It's a lifestyle. It's time to become an "antiworkaholic". -- Hosting provided by SoundOn

No.1055 如何做銷售/How to Sell 07.01.2026

若想提升銷售能力,你得聚焦於你如何思考(心態)、你需要了解的知識(行動)以及你需要做的事情(系統)。同時升級這3個層面,就能大幅提升你個人的銷售表現。To become better at selling anything, focus on how you think (mindsets), what you need to know (activities), and what you need to do (systems). Upgrade all three of these areas at once and you can significantly enhance your personal sales performance....

No.1054 花錢的藝術/The Art of Spending Money 31.12.2025

人們常常用金錢買到他們想要的東西,卻發現那並非是他們真正需要的東西。問題不在收入或試算表,而是心理因素。People often get exactly what they want from money and discover it's not what they needed. The problem isn't income or spreadsheets — it's psychology. -- Hosting provided by SoundOn

No.1053 企業文化設計/Culture Design 24.12.2025

企業文化是支撐公司運作最重要的軟體,領導者的文化工作沒有終點,像產品設計,必須在持續迭代中推進,並且落實到每天的實際工作。Corporate culture is the most vital software underpinning a company's operations. A leader's culture work never ends; like product design, it must be continuously iterated and embedded into daily work. -- Hosting provided by SoundOn

No.1052 市場導向的成長策略/Market-Led Growth 17.12.2025

遊戲規則已經改變,未來的贏家將是最快察覺並回應產品市場契合度變化的公司。The rules of the game have changed, the companies that will win in the future detect and respond to changes in PMF the fastest. -- Hosting provided by SoundOn

No.1051 說故事者的優勢/The Storyteller's Advantage 10.12.2025

說故事是商業領域一項極具策略意義的超能力,在說服、記憶和建立情感連結方面特別有效。然而,大多數公司卻低估說故事的力量,反而過度執著於數據和專業術語。Storytelling is a strategic superpower in business. It's particularly effective in persuasion, memorability, and making emotional connections. Yet, most companies undervalue storytelling, obsessing over metrics and jargon instead. -- Hosting provided b...

No.1050 成功組織8大卓越法則/Think Bigger, Lead Better 03.12.2025

不要滿足於你一直以來的樣子和領導方式,放大思考格局為周遭人與社區帶來真正的改變,這不僅將留下寶貴的傳承,也將成就你最精采的人生。 Don't settle for being the person or leader you've always been; think bigger and make a real difference in the lives of the people and communities around you. This will not only leave a valuable legacy but will also be the achievement of your most brilliant life. -- Host...

No.1049 信任的7大法則/The Seven Rules of Trust 26.11.2025

信任不是獎盃,它是一種實踐。你不能只贏得一次,你必須持續不斷贏得它。Trust isn't a trophy — it's a practice. You can't just earn it once; you have to keep earning it. -- Hosting provided by SoundOn

No.1048 智慧談判者/The Smart Negotiator 19.11.2025

AI正在徹底改變我們的談判方式,但關鍵仍在於人類的領導。優秀的談判者知道如何利用AI來增進而非取代人際連結,從而建立信任和創造智慧夥伴關係。AI is revolutionizing how we negotiate, though the essential element is still human leadership. A skilled negotiator knows how to use AI to enhance, not replace, the human connection that builds trust and creates SMARTnerships. -- Hosting provided by SoundOn

No.1047 個人創業不求成交術/Never Ask For the Sale 12.11.2025

人們不喜歡被強迫推銷,他們想要的是被理解,並被啟發成為你故事的一部分。奉行熱情但不強求哲學,展現你最好的一面,做出卓越的成果,然後放下對結果的執著。這就是飛輪效應,這就是魔法。People don't want to be sold; they want to feel understood and inspired to be part of your story. Embrace the philosophy of passionate ambivalence — show up as your best self, do exceptional work, and detach from outcomes. T...

No.1046 忠誠至上!/LOYALTY RULES! 05.11.2025

有些企業誤以為忠誠只是過去商業時代的遺跡,早已不合時宜。然而,忠誠不死!也從未被更好的東西所取代。Some businesses have made the mistake of assuming loyalty is a relic of a bygone era of commerce. However, loyalty is not dead! Nor has it been superseded by something better. -- Hosting provided by SoundOn

No.1045 打破成規做投資/Rule Breaker Investing 29.10.2025

不要追求100%,只要你挑選的股票中有60%表現優於標普500指數,然後讓那些贏家為你帶來最大收益,你就已經遠遠領先大多數投資人。 -- Hosting provided by SoundOn

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