Pipeline Brew

As AI continues to infiltrate content programs across B2B marketing, standing out is becoming increasingly difficult as execution is now just one click away. So how can modern marketers use AI effectively while still creating marketing that feels original, relevant, and distinctly human? On today’s episode of Pipeline Brew , Matt Hummel speaks with Caroline Clark , Managing Director at Radish Agen...

What happens when enterprise buyers no longer trust the endless stream of content, campaigns, and “thought leadership” flooding their inboxes every day? And in a world overwhelmed by AI-generated noise, how can marketers actually build confidence instead of just visibility? On this episode of Pipeline Brew , Matt Hummel is joined by Jon Buckthorp , Director of Growth & Ventures at Differentiated,...

Most enterprise marketing teams are focused on building for scale, often sacrificing speed and adaptability. So what happens when you bring a startup mindset into that environment?  On this episode of Pipeline Brew, Matt sits down with Craig Abramson , a demand gen leader who built his career in fast-moving startups before recently bringing that expertise into Workday. Craig shares how his scrappy...

Many content marketing teams often view complexity in their programs simply as maturity. But what if the very systems built to scale your strategy is the reason it’s disjointed and underperforming? On this episode of Pipeline Brew , Matt is joined by content strategist and Founder of Globia Content Marketing, Lee Densmer . Having literally written the book on the most common B2B marketing mistakes...

Product marketing often operates behind the scenes, but is it actually the most important growth lever in your organization? Rick Nendza , longtime B2B tech marketing leader believes it might be. On this episode of Pipeline Brew , he breaks down what product marketing really is and why its role as the connective tissue across departments has never been more critical. Matt and Rick unpack the bigge...

Can AI make B2B buying more human? Ben Henson , Co-Founder and CRO of Peel AI, thinks so. On this episode of Pipeline Brew , he shares how his team is using AI to flip outdated sales motions on their head and create genuinely helpful, buyer-first experiences. Matt and Ben talk about what’s broken in the traditional buying journey, and where sales and marketing teams can look to fix it. Drawing fro...

What happens when growth stalls and alignment breaks down between marketing and sales? John Eitel , Chief Growth Officer at Orum, has made a career out of solving just that. In this episode of Pipeline Brew , John joins host Matt Hummel, CMO at Pipeline360, to share how CGOs think differently about scale, structure, and strategic focus. From his early days scaling Rackspace to leadership roles at...

With content teams being asked to do more with less, how can marketers build a strategy aligning brand and revenue which actually leads to business outcomes? Today on Pipeline Brew, Matt is joined by Chloe Thompson, Director of Content Marketing at Visier, to discuss what it takes to build high-impact B2B content. Chloe shares her journey from journalism to content marketing, her role in scaling R...

With today’s marketers bogged down by overflowing tech stacks, where can they cut complexity to focus on what drives measurable growth? In this episode of Pipeline Brew , Matt sits down with Reed Hansen , Owner & Chief Growth Office of the Illinois based agency, MarketSurge, to explore what it means to lead with strategy over software. Reed shares his shift from SaaS sales to entrepreneurship, the...

How do you lead modern marketing teams through disruption without losing purpose, clarity, or connection? In this episode of Pipeline Brew , Matt is joined by Steven Pritt , VP of Content Marketing at Thomson Reuters, where he’s built a high-performing content function that balances scale, creativity, and authenticity. With a career spanning creative agencies, sales, and enterprise marketing, Stev...

How do you build B2B marketing programs that move beyond short-term lead counts and actually deliver lasting impact? In this episode of Pipeline Brew , Matt is joined by Fiona McKenzie , CEO of Revere, a UK-based agency known for its “marketing with meaning” approach. With nearly two decades in B2B technology, Fiona shares why today’s most effective CMOs are as commercial as they are creative. She...

How do you scale campaign strategy across a complex product suite without overwhelming both your audience and your sales team? In this episode of Pipeline Brew, Matt is joined by Stephanie Almeida , Senior Marketing Manager of Demand Generation at Avalara, the automated tax compliance software powered by AI. With over six years at Avalara and an extensive background spanning both agencies and in-h...

How can you enable your marketing teams to do more with less while still maintaining brand relevancy and impact? In today’s episode of Pipeline Brew, Matt welcomes Janine Pares , Founder & CEO of Thinksmart Marketing to explore why strategy and brand positioning have become even more critical differentiators in today’s market.  Having founded Thinksmart in 2014, Janine’s agency specializes in stra...

How can marketers drive meaningful demand in today’s complex B2B landscape? In this episode of Pipeline Brew, Matt is joined by Emanuela Mafteiu of Ping Identity to unpack how you can go beyond MQLs and start building pipeline that truly converts. Emanuela is the Head of Digital and Demand, EMEA at Ping Identity, a leading identity security platform serving over half of the Fortune 100. Together,...

What does it take to succeed as a modern CMO? In this episode of Pipeline Brew , Matt is joined by Troy Sandidge to discuss how marketing leaders can stay relevant in an era of shifting playbooks, AI disruption, and growing pressure to deliver both brand and demand. Troy is the Chief Strategist and Founder of Strategy Hackers, a strategic marketing consultancy that builds sustainable, scalable, an...

What does it take to craft content that truly connects in today’s crowded B2B landscape? Amanda Verdino, Director of Content Marketing at Forma , shares how a story-first philosophy and culture-driven marketing can transform the impact of your programs. With over 15 years of experience spanning agency leadership and in-house roles, Amanda breaks down the frameworks she uses to guide her work in th...

How do you drive over $160M in pipeline impact with strategic marketing? Adam May , Director of Account-Based and Field Marketing at Thomson Reuters shares how ABM, field marketing, and sales alignment make it possible. With a background that bridges graphic design, startup growth, and enterprise marketing, Adam shares the key experiences that have shaped his journey and where he sees opportunitie...

Today on Pipeline Brew , Matt sits down with the seasoned advertising expert, Arthur Yu , whose career spans over twenty years supporting tech and media giants such as Disney, Google, and AWS. Their conversation covers his unique journey, from starting as a finance coordinator to where he is today as a prominent leader in the ad space.  In today’s digital-first landscape, Arthur talks about what h...

This week on Pipeline Brew , Matt sits down with media analyst and communications strategist, Steve Rubel , who brings a wealth of experience from his nearly 20-year tenure at Edelman , where he served as EVP of Media Insights and Strategy.  Steve shares how his early passions of media, sports, and technology have led him to where he is today. As he touches on the evolving world of PR, Steve highl...

Today on Pipeline Brew , Matt is joined by Stuart Giddings , marketing veteran and CEO of Beettoo , the B2B specialist agency focused on driving better value for B2B marketers through a more expert, agile and accountable agency model. With over 30 years of experience with global agencies such as Dentsu and Gyro, Stuart founded Beettoo in 2021 to deliver impact differently.   Early in their convers...

On this very special episode of Pipeline Brew , Matt welcomes Tony Uphoff , CEO of Pipeline 360 . Their conversation spans topics such as Tony’s extensive career in tech & media, the transformational potential of Gen AI, and why we might be witnessing a shift away from SaaS orgs as buyers work to untangle themselves from platform overload. Tony’s experience leading organizations like Thomasnet.com...

This week on Pipeline Brew , host Matt Hummel is joined by marketing expert and fellow podcaster, Jim Gilkey . Jim hosts the podcast Account Based Beverages , and is a veteran with experience at massive companies like Salesforce and 7-person startups like trueU. Matt & Jim’s conversation covers topics including ABM, demand gen, sales and marketing alignment, and the current state of AI in marketin...

This time on Pipeline Brew , host Matt Hummel sits down with Laura Goodey, Founder & Partner of Story & Tellers , to explore her marketing journey and what led her to start her own agency. With over two decades of prior experience advising global powerhouses like Oracle, Riverbed, and Vodafone, Laura has always placed audience understanding at the core of her strategies. She dismantles the outdate...

On this episode of Pipeline Brew, Matt is joined by Andrew Beckman , Design Director of his own agency, Beckman Design Studio . Our first guest with a design focus, Andrew shares his journey from agency work to going independent and highlights some key lessons learned along the way. With many marketers often overlooking the importance of brand, today’s conversation focuses on its relationship with...

On this episode of Pipeline Brew, Matt welcomes Mark Ogne , Founder & CEO of Symplexity. AI and Chief Marketing and AI Officer at Kompetently . With over two decades of global marketing experience and five successful exits, Mark shares his journey from sales to pioneering the integration of AI in marketing. The two cover the transformative potential of AI not as a mere efficiency tool, but as a me...