Petworking

Wellness Pet Company exited fresh frozen a few years ago. At Global Pet Expo, they reentered the category on their own terms with protein bowls, a fresh shelf-stable pouch that needs no freezer, reseals, and lands at $4.99.Peter Kenseth sits down with Greg Kean, SVP of Innovation and Nutrition at Wellness Pet Company, and Lina Gearity, who joined from Procter & Gamble six months ago to lead in...

Veterinary revenues are up, but visits are down, and that gap is where the access to care crisis lives. In this episode of Petworking, Peter Kenseth reconnects with Dr. Ben Hantler, founder of Consulting Medical Partners and one of the show's earliest guests, to talk through why veterinary care keeps getting more expensive and what the industry can do about it. Their conversation moves from ri...

How does the world's largest pet care ecosystem actually work? In this episode of Petworking, I sit down with Dr. Jimmy Barr, Chief Medical Officer of Antech Diagnostics, for a behind-the-curtain look at how Mars Petcare's four divisions connect to drive innovation in veterinary medicine. Most people hear "Mars" and think M&Ms. They don't think of Pedigree, Royal Canin, C...

With Global Pet Expo right around the corner, I sat down with Jessica McCarthy, Founder & CEO of Brand Energy, to talk about something that should be on every pet brand's radar: the untapped power of LinkedIn as a marketing and relationship-building platform. Jessica brings serious pet industry credibility to the conversation, having spent nearly seven years at Mars — including a five-year...

Is the middle class getting priced out of pet ownership? With headlines warning of rising pet debt and skyrocketing veterinary costs, I sat down with Lane Kent, former CEO of Independence Pet Group, to discuss the affordability crisis in pet care and the role pet insurance can play in addressing it. Lane shares why pet insurance adoption remains stuck at 4% despite over 90% of Americans considerin...

From cooking fresh meals for his dog Jack in a NYC studio apartment to running a nine-figure pet food company, Russell Breuer's entrepreneurial journey is one for the books. In this episode, the CEO & Founder of Spot & Tango joins Peter Kenseth to discuss how his company is disrupting the fresh pet food market by making minimally processed nutrition affordable and accessible. With indu...

In this episode, Peter Kenseth sits down with Jeff Mard, founder of Channel M, to discuss his unique business model in the pet industry. As someone who attends nearly every major pet conference—from SuperZoo to VMX to Pet Connect—Jeff has built a consulting practice focused on connecting brands, agencies, and service providers while also investing his expertise in exchange for equity stakes. In th...

Rising veterinary costs are forcing families into impossible choices—and it's not just hurting pets. Veterinarians face mounting moral distress when they know they could help an animal, but financial barriers prevent proper care. This crisis contributes to the veterinary profession's alarmingly high suicide rate. In this episode, I sit down with Heather Schmid Moore, CEO and founder of Pet...

Fresh from her first SuperZoo experience, Pet Connect Event Director Poppy Howard-Wall joins Peter to discuss the trends reshaping our industry. From the "Year of the Cat" finally materializing to the continued evolution away from traditional kibble, this conversation reveals what 20,000+ attendees and three Home Depots worth of exhibition space taught a strategic conference organizer. W...

500,000 pets are euthanized annually in the US not because they're sick, but because families can't afford care. That number doesn't even include surrenders. In this episode, Peter welcomes back Nicole Patrick, founder and CEO of Rescue Spot, to introduce our 501c3 partner for the Petworking Angel Fund - The Rescue Spot Foundation. Together, they discuss the heartbreaking reality of economic eutha...

🐱 Why are cats still a "medical black box" in 2025? In this groundbreaking episode, Petworking host and founder, Peter Kenseth, sits down with Dr. Elinor Karlsson (Broad Institute/UMass Medical School) and Dr. Jennifer Radosevich (@Hill's Pet Nutrition) to discuss Darwin's Cats—the first large-scale feline genomic study that's revolutionizing how we understand cat health. In...

In this episode, we reconnect with Jeffrey Bishop-Hill, SVP of Marketplace at Roo, to discuss the company's remarkable growth and expansion across the veterinary relief marketplace. With 5,000 veterinarians working shifts through their platform last year, Roo is addressing critical staffing shortages while providing flexible work options that help combat veterinary burnout. We explore how the...

In this heartfelt episode of Petworking, host Peter Kenseth interviews Dr. Tom Butera, CEO of Volition Veterinary, about their groundbreaking Nu. Q Cancer screening technology. Peter shares his personal experience with his dog Peony's melanoma diagnosis and how early detection saved her life. Dr. Butera, with his impressive background spanning academia, clinical practice, and corporate veterinary...

🐾 In this episode of Petworking, Peter sits down with Mark Bordo, CEO of Vetster, one of the leading telehealth platforms transforming veterinary care. With 40-50% of dogs not visiting the vet annually and 60% of cats having NEVER been to a veterinarian, the access crisis is real—but telemedicine might be the solution we've been waiting for. What You'll Learn: Why the veterinarian shortage crisis...

In this Petworking interview short, host Peter Kenseth catches up with Dr. Greg Aldrich of Nulo Pet Food at Global Pet Expo 2025 to see their innovative packaging redesign firsthand. Following their pre-show conversation about the challenges of retail merchandising, this was an exciting chance examine Nulo's comprehensive packaging refresh for their Freestyle line - a project that touched 70-8...

In this Petworking interview from Global Pet 2025, Peter Kenseth speaks with Lara Bernhardt of Ethos Pet Brands about Natural Balance's new three-pillar product categorization, and how its legacy of limited ingredient diets is evolving to address the increasing challenge of pet food allergies. The interview explores Natural Balance's new three-pillar product categorization (Nourish, Target, Avoid)...

In this episode of Petworking, host Peter Kenseth sits down with Dr. Christina "Chrissy" Fernandez to discuss a remarkable milestone: Chewy's Connect with a Vet service has reached one million telehealth consultations since launching in October 2020. Dr. Chrissy shares insights about the program's evolution, from its pandemic origins to becoming an essential resource for pet parents nationwide. Pe...

Join Peter Kenseth from Petworking as he chats with Nate Kredich, President of Himalayan Pet Supply, at Global Pet Expo 2025. Learn how Himalayan Pet Supply created the original yak chew nearly two decades ago, providing economic opportunities for Nepalese farmers who faced the challenge of limited infrastructure for milk distribution. Rather than letting this valuable resource go to waste, Himala...

Join Peter Kenseth of Petworking as he discusses the groundbreaking 2025 Hill's World of the Cat Report with Dr. Lisa Restine, Manager of Veterinary Communications (Feline) at Hill's Pet Nutrition. Discover shocking statistics about feline veterinary care—did you know 60% of cats have NEVER seen a vet? Learn about exciting new FDA-approved treatments for anxiety and FIP, advancements in fe...

Join Petworking's Peter Kenseth as he catches up with Danny Leffel, CEO of Roo, at WVC 2025. In this interview, Danny shares exciting updates on:🩺 Expansion into full-time placements with their "try before you buy" approach🚀 New market launches, including Ohio💻 How Roo Code became the #1 app on OpenRouter's leaderboard👩‍⚕️ Equal shift fulfillment between veterinarians and vet techs🔄 Plans for...

Join Petworking's Peter Kenseth as he interviews Joshua Patterson of Montego Pet Nutrition about their exciting U.S. debut with Karoo [kuh-ROO] Wild treats. Discover how these treats feature African antelope - potentially the most novel protein available in today's pet market! Learn about this ethical, sustainable protein source that's wild-caught by professional hunting teams with vet...

🐕 PETWORKING 2-YEAR ANNIVERSARY SPECIAL: Leap Years Returns! Join host Peter Kenseth as he reunites with Dr. Ginny Renko from Leap Years, now joined by anti-aging specialist Dr. Heather Oxford, to explore fascinating developments in pet longevity science! Two years after our inaugural episode, discover how NAD+ supplementation is transforming the lives of senior dogs, with remarkable stories of 1...

In this episode of Petworking, host Peter Kenseth interviews Aeliya Mohsin, Senior Director of Marketing at Full Moon (Perdue Farms). Their conversation is emblematic of one of the biggest trends at Global Pet Expo 2025 - brands finding innovative ways to deliver premium nutrition at accessible price points. Full Moon's Pure Protein air-dried recipe brings premium nutrition to mass retail at H...

Join Peter Kenseth of Petworking as he interviews Brad Bytof, Strategic Account Manager at Tiki Cat (Whitebridge Pet Brands) at Global Pet Expo 2025. Despite mixed signals about "The Year of the Cat," Tiki Cat continues to dominate the specialty pet channel with exciting new launches! Discover their innovative "Tiki Cat Solutions" line with mix-and-match functional options, new...

Join Peter Kenseth as he sits down with Dr. Catherine Ruggiero, Senior Manager of Scientific Communications at Hill's Pet Nutrition and one of just 89 board-certified veterinary nutritionists in the country. Discover how the microbiome is revolutionizing pet nutrition and why not all fiber is created equal! In this episode:- The science behind prebiotics, probiotics, and postbiotics- How Hill&...